So you know how much traffic is visiting your website - and you know how many enquiries you are getting from it. But what happens to the traffic that doesn’t make an enquiry?
What do I mean? What about the people that visit your website and aren’t ready to buy? Let’s face it, not everyone is going to make their buying decision straight away - but if you’ve done nothing to stay in front of those people once they hit the exit button they are back at square one as far as you’re concerned.