The American Gem Trade Association (AGTA) announced that it is now offering its popular GemCards and Guide To Colored Gemstones brochure in Spanish.
“We have had many requests for Spanish materials from retailers, especially stores in the southern states and Mexico,” stated Douglas K. Hucker, AGTA CEO. “We are pleased to finally be able to offer a few of our key promotional materials and are striving to add more in the future.”
There are twelve different varieties of GemCards available: amethyst, aquamarine, garnet, sapphire, emerald, ruby, opal/tourmaline, tanzanite/turquoise/zircon, citrine/topaz, peridot, alexandrite/moonstone/pearl, and diamond. Each GemCard has professionally shot images of the specific gemstone on the front with several paragraphs of information on the back. The content is written with the consumer in mind and discusses the key quality factors of each gemstone, along with history, lore and advice on proper care.
The Guide to Colored Gemstones showcases colored gemstones and cultured pearls with beautiful photography and great content. The brochure discusses purchasing guidelines to help the consumer make informed choices by building confidence in the buying decision. The Guide to Colored Gemstones is a great educational tool to pass along to your clients and encourage and close gemstone sales.