Southern Jewelry News

What's wrong with consuming? Nothing, if it brings genuine pleasure to the individual and that person buys within their means. When it comes to jewelry, collecting would be the better way to go - always.

Collecting involves several aspects, some of which are acquired skills. For the individual who wants to evolve into a bona fide collector, here are some bullet points to consider.

Our fluctuating economy has made comparers out of all consumers - do I want this or that - because more money is being allocated to areas to which we previously paid little attention, like gas or food for instance.
So while the merchant has no control over that aspect of our economy, he or she does have absolute involvement in how they might assist their customers in re-assessing their buying habits. Empowering the consumer with the attribute of becoming collector versus consumer effectively helps that shopper to focus in and ‘buy on purpose' rather than breeze around the counters at your store without a plan. Being a collector helps fortify the sense that your customer is not a frivolous conspicuous consumer - but rather a thoughtful expert in development - and that shift in paradigm often overcomes their objections to the sale.

These prior questions posed respectfully to your customer can strengthen a bond of loyalty and allegiance with your customer who sees you as being interested in them as a distinctive individual with unique life experiences, and that's a good thing. You can't get that kind of bonding from the Internet. Try this with your veteran or new customers and see what happens. You may be helping these patrons embark on a lifetime adventure of learning that enriches their lives as they take pride in becoming an expert in something they love. And who knows, you may start getting requests to help them in their hunt for that next fabulous piece of jewelry.