(LOS ANGELES) - A World Apart, that’s the new tagline for Mars Jewelry and it’s part of an overall brand repositioning recently launched across multi-platforms.
The brand is boldly distinguishing itself from competitors by drawing comparisons to the other Mars - the planet. The strategy allows for an opportunity to be more playful and memorable. The iconic name is in fact a blend of the initials of the four founding members of the company.
As part of the re-brand, the bridal and fashion jewelry manufacturer is introducing a new logo and planetary inspired color palette, user-friendly trade website and a first-rate, comprehensive, informative catalog available to jewelry retailers across the U.S.
“The new voice and texture of the brand is designed to solidify for clients that we deliver beyond their expectations,” says Art Sahagian, Vice President of Sales and Marketing.
“We wanted to be clear about the immensity of our product offerings and still be true to who we are – a company committed to custom creations, competitive pricing and above all else, customer service,” he added.
The new website, www.MarsJewelry.com, features engagement rings and wedding bands which are easily navigated to by design, size and price, and offers filters to find exactly what you are looking for quickly. All registered Mars retail partners will be able to purchase securely online based on their set terms.