(LAFAYETTE, La.) - In order to better align its growing print and ecommerce initiatives, Stuller has recently named Kevin Metz chief marketing officer. Kevin began his tenure on February 17th.
“Kevin brings a wealth of knowledge and experience to this position from more than 20 years in marketing and ecommerce,” says Danny Clark, president and COO. “And we felt he would be a great fit in the open, collaborative culture we have here at Stuller.”
Kevin’s primary responsibilities will include: overseeing Stuller’s corporate branding, channel marketing, social media and web, creative content, campaign development and execution.
Recently, he served as vice president of digital marketing with Caché, a nationwide, specialty retailer of women’s clothing. While there, Kevin achieved a 100% sales growth in the course of one year through multiple initiatives designed to drive awareness and traffic, improve on-site experience, and enhance the overall communication of the Caché brand to consumers.
In addition, throughout his career, Kevin spent time with numerous, highly-recognizable brands including ULTA Beauty, Yankee Candle Company, Inc. and Bass Pro Shops.
“I’m all about servicing the customer - finding out exactly what he or she needs and wants,” says Kevin. “And, as it happens, Stuller has a long-standing history built on serving customers. I’m happy to have the opportunity to help continue and add to their success.”
Kevin received his Master of Science Management (MBA), marketing from Purdue University.