I have exciting news for you!
By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.
At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.
As I travel around the country interviewing owners and sales associates, I have identified three areas that the most successful jewelry stores incorporate into their businesses regularly.
By making the following three decisions you can create the business you desire by having a direction that is simple, easy, and fun to integrate into your store’s game plan:
1. Make the decision to plan the desired future of your business. Do you know the exact direction you want your business to grow? This sounds so basic, but I often hear struggling owners only speaking in vague terms about their business goals. Not surprisingly, most do not have a plan in mind.
Successful owners always have a clear vision of their business direction. Now you can too.
Start by visualizing exactly where you want your business to be in six months, one year, three years from now. Actually envision your store overflowing with customers and sale after sale taking place. Use your imagination to create your new jewelry store direction.
Visualization is a powerful tool. Use it daily to keep your goals on track.
2. Make the decision to be grateful. For those that are familiar with my columns, you know that I encourage focusing on gratitude every day. And for good reason. When you are grateful for the big (and the small things) in life you then allow the opportunity for positive change to occur. I see this over and over in the jewelry stores I visit regularly.
Life mimics our expectations – and when you are in a state of gratitude you allow positive events to enter into your life on a regular basis.
Make the decision today to become grateful for all sales (the big ones and not so big ones), for all of your customers (especially if you want more customers), and even for being in the jewelry industry!
Practicing gratitude throughout the day will also change the atmosphere in your store for the better. Gratitude attracts additional things to be grateful for – I see this over and over again. Using gratitude throughout the day will create a better work environment for you and your employees. Everyone wins when focusing on what you are grateful for in life.
3. Make the decision to take control of your time and your budget. There are two areas of business that are the foundation of all businesses - the time you have each day and the budget you have to work with. Wise use of your time and your employees’ time is vitally important. I have owners and employees keep track of their time and activities throughout the business day to identify where time is used while at work. You’d be surprised at the missed opportunities to market your business.
For example, are you contacting previous clients during the slower periods during the day to offer them appraisals? Or letting them know that you have a new piece of jewelry that they will be interested in? Often a simple call or a written note brings previous clients through the door.
Your budget is another important element in the decision making process. Are you incorporating sales training into your annual budget? You should be. Having an expert sales team is so vital to your business.
Training keeps you and your team on track. It pays off immensely.
Make the decision to integrate the three areas listed above to reach the full potential of your jewelry business. Once you decide to incorporate the three success building strategies then you will start experiencing increased sales, a better work atmosphere, and the peace of mind that you are on track to experience your best year ever in the jewelry industry.
All it takes is making the decision!
Ivan Levi is celebrating his 26th year in the jewelry industry. He is president of Ivan Alan jewels® and Ivan Alan Solutions™. His dynamic sales training seminars are attended throughout the country at trade shows and in-store meetings. To contact Ivan for seminar information, call 800-235-1918.
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