09012015Tue
Last updateMon, 31 Aug 2015 11pm

Mia Katrin

Selling the Dream - The Couture Experience

Mia Sept BordiaWhen Oscar de la Renta passed away in October 2014 it signaled to some the end of an era. Trained by Balenciaga, having worked for the iconic couture houses Lanvin and Balmain before founding his own eponymous firm, he dressed the international elite from Jackie Kennedy to, most recently, Amal Clooney, George’s wife, designing her wedding gown. Some have argued that as an institution couture is past its prime. But it sells a dream that’s very much alive and well.


What’s your Fantasy? New Trend Alert - Fantasy Jewelry!

Mia BullfinchesThere’s a fresh new wave coming and I’m all on board - Fantasy jewelry! It’s all about stretching the imagination, breaking the boundaries of perception, opening new vistas. You know that “wow” sensation when you see a piece that startles, excites and delights? “I’ve never seen that before. I’ve never even thought of that possibility!”

Cartier’s Nouvelle Vague, literally “new wave,” inspires with “free-thinking, joyful, playful and mysterious creations, seven creative universes” designed to celebrate the Parisian woman’s personality and her lifestyle (www.cartier.us/collections/jewelry/collections/paris-nouvelle-vague). Surprising bubble-like spherical rings and other edgy structural patterns with juxtaposed planes, unanticipated negative space, dangling and moving parts all push the envelope, challenging our expectations. Tiffany & Co.’s just released 2015 Blue Book, the Art of the Sea, also expands horizons with its fantastic swirling, fluid creations, bringing “the sea’s mythical creatures to life.” Francesca Amfitheatrof, design director, explains, “ I’ve woven the sinuous tentacles of the octopus into ribbon-like jewels of great fluidity and flexibility.” Amfitheatrof “sets Tiffany diamonds in electrifying motion - spinning in whirlpools, cascading in waterfalls and dancing like moonlight on the waves. Her jewels of colorful gemstones are equally dynamic - blossoming in undersea gardens and swirling like pebbles polished by wind and water.” (www.tiffany.com)

Designs that Sell! What’s hot. What’s not.

Have you ever wondered why some jewelry generates tremendous buzz while other pieces just sit in the case? What makes best sellers pop? A key element is design. Of course color, materials, quality and workmanship are important. But often what first grabs your customers’ attention is design. What are the features of winning design? How can you pick the winners and avoid the losers?

Designer Drama

Walk into any top jewelry store and you’ll meet designers. Not necessarily in person, but their presence is everywhere. From David Yurman and John Hardy to Pandora and bridal, designers rule. Top stores have multiple individual display areas featuring each designer, promote them on their websites and host Trunk Shows touting personal appearances. What makes designer jewelry hot and how can you cash in on this continuing lucrative draw?

Smart Pearls - Pearls of Wisdom

Chi Galatea Huynh, 21st century Renaissance man

Jewelry is becoming smart and Galatea’s designer Chi Huynh is pioneering the path forward. From Apple’s soon to debut computer wristwatch to fitness tracker bracelets and pendants, jewelry is becoming intelligent and interactive. Galatea’s new Momento collection (www.galateausa.com) uses patent-pending NFC technology, embedding a tiny chip within a Tahitian pearl, which can store voice messages and even video clips. Tapping the pearl to your smartphone activates the chip bringing your memories alive. The possibilities are endless.

Designer Trend Alert! Hottest new 2015 styles

An inside scoop on what leading designers see trending now for 2015 - the top trends, styles, colors and a sneak peek at what they’re launching for this year. Take a tip from those who have their fingers on the pulse of the industry. Here’s what you’ll be seeing at shows and on the runways - and what you’ll be wanting for your store!

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