CEO of The Knot to deliver presentation on the Ultimate Retailer/Customer Relationship
(CHICAGO) - The creative mind behind The Knot Wedding Network, nationally recognized bridal marketing expert, David Liu, has dedicated an entire business to providing to-be-weds the ultimate customer experience. Liu, a man who found his niche, turned a start-up company into a multimillion-dollar operation and media leader in the wedding and lifestyle category. This year, INSTORE and INDESIGN are pleased to have him deliver the keynote speech at INSTORE’S The SMART Jewelry Show on April 2.
Liu, along with his business partners, collaborated to create a network tailored to assisting couples in creating the prefect wedding through the use of the Internet. The Knot Wedding Network has become the nation’s #1 wedding resource and most trafficked online wedding destination with more than 100 million monthly page views and over 1.9 million registered members. The company also has two additional brands, The Nest and The Bump which serve couples after the honeymoon with premium, multi-media content for continued life-style marketing.
As an entrepreneur, who self-financed and created the business from scratch, Liu will provide show attendees and retailers key insight into the customer experience through current marketing trends in addition to learning how to access potential untapped opportunities. A Q&A session will also take place prior to Liu’s keynote address by Mark Loren, owner of Cool Store, Mark Loren Designs.
The customer experience goes one step further with Liu’s participation in the Power Panel, taking place April 1st during the educational sessions and conferences prior to the show. The Power Panel will bring together three local Chicago couples who have all recently tied the knot. Liu will discuss the trends in buying engagement rings and wedding jewelry from the initial shopping experience to the date of purchase. Having the three couples present will bring the customer to the retailer and will provide insight to the customer’s experience when they walk into a retail store for one of their most important purchases.
On Saturday, April 2nd from 8:30 to 9:45 a.m. Liu will continue to provide professional insight for attendees of INSTORE’S The SMART Jewelry Show. Mr. Liu will focus on how to align your organization to maximize brand and store loyalty through current marketing trends, and provide additional advice on the buying habits of the to-be-wed.
A day of pre-show conferences and more than 15 educational sessions will take place on April 1st beginning at 9 a.m. and concluding with the Power Panel at 4:30 p.m. Liu’s keynote speech will commence INSTORE’S The SMART Jewelry Show at 8:30 a.m. on April 2nd.