Summer’s ablaze with all the hottest new trends sparking your customer’s desires from now into fall. Get on board and promote these fashion waves to reap their full impact. A style watcher’s guidebook:
Bracelets are blossoming
Charms are flying off the shelves everywhere. Customers love to express their own personality by designing their own pieces. Versatility and affordability add to the appeal. Interchangeable components are hot, offering multiple creative options - great for gifts. Also big bangles and stackables, the more the better!
With precious metal prices peaking, customers have a renewed appreciation for the refinement of silver. Silver is appearing in intricate designs traditionally seen in gold - pendants, rings and bracelets in filigree and ornate patterns often accented with gold and gems. Clients crave this old-world richness and intricacy with a modern sensibility - from bridal to fashion.
Color is everywhere. Color has emotional impact. Color sells. Look for quartz in all the colors of the rainbow - from fresh greened amethyst prasiolite to smoky quartz, a fashion favorite. Pantone’s honeysuckle pink, 2011’s color of the year, has sparked a flourish of enticing pink hues from rose quartz to cherry-toned pearls and rose gold. Classic black and white remains a winner, including cutting-edge pieces with black and white diamonds. Everyone loves rich chocolate including pearls and diamonds. Group together displays featuring color combos - pinks and reds, blues and greens, black and white, chocolate and earth tones - to create dramatic impact and suggest fashion possibilities to your clients.
Make a statement
Statement pieces are a strong emergent trend. Look for large, impressive cocktail rings with a dominant colored gem, bib and other dramatic necklaces, bold bangle bracelets. The confident fashion-forward woman seeks distinctive pieces to express her individuality and add drama. Remember fashion is fun!
The royal factor
The Duchess of Cambridge is already a fashion icon. The royal wedding has sparked fashion mania, from “the ring” to fascinator hats, bridal veils and tiaras. What will the future hold? Look for a movement towards royal, classic elegant pieces. As the jewelry wardrobe of the future queen develops, this is one trend to watch closely!
• Organic grows
The green movement continues to evolve with relaxed and fluid shapes inspired by nature from bamboo to bees. Natural materials such as wood and leather mixed with precious metals and gems strike a cutting-edge. Consumers with a conscience seek recycled metals and fair trade, ethically sourced gems. Even ecologically sensitive packaging and displays with recyclable materials adds appeal to today’s environmentally aware consumer.
The personal touch
Today more than ever customers seek jewelry with a personal meaning. From traditional engraved lockets to charms with trendy “txt” messages, it’s all about expressing yourself. Artisan and designer jewelry add a personal imprint and increase value. Limited, one-of-a-kind pieces and custom pieces make it special.
Your clients seek a memorable experience. As the holiday season approaches, tapping today’s hottest trends opens new vistas to spark their desire. Project your excitement about today’s hottest trends and your customers will respond. Remember what you love about jewelry. It’s what your clients love too.
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