Throughout the ages, gems have captivated us with their alluring magic. The ancient Egyptians revered midnight-blue lapis lazuli, pairing it with purest gold in striking ornaments for their royal pharaohs. In the India of antiquity, rubies were known as the "king of gems". Warriors, believing these precious gems to convey invincibility, wore them into battle for protection. The Chinese have venerated jade for millennia, considering it a celestial blessing, a harbinger of happiness and prosperity. Rich purple amethyst, included in the British Crown Jewels, has been favored by both royalty and clergy. According to lore, its influence helps prevent drunkenness! Shining turquoise, the color of the sky, was sacred to the American Indian, and is still widely used in Native American jewelry.
The ancient lore surrounding precious gems fosters a mystique. We are captivated by their charm. Who does not know his own birthstone? Mother's rings, featuring the children's birthstones, remain a popular cherished tradition.
Even the world-weary sceptic has a soft spot for romance. It's the spice of life. Do you cast a curious glance at your daily horoscope? Or play your "lucky numbers" in the lottery? Even Scrooge eventually succumbed to the spirit of Christmas, the magic of seeing the world through the joy and awe of a child. Love spawns the greatest romance, for love has the highest transformative power. Even though "once bitten" by love, not only incurable romantics throw caution to the wind to grasp again for the brass ring of happiness. The romance is the dream. What could be more captivating than a perfect, pure diamond as a pledge of this shared dream of happiness? A diamond is forever.
The subtle effects of gems are legend. Stone cutters of yore would rejuvenate their fatigued eyes by gazing at emeralds, considered to have restorative powers for vision. Today's "New Age" resurgent interest in crystals touts the subtle effects of quartz, tourmaline, tiger eye, carnelian - most natural gems - especially in their original or crystalline form. Often used directly for healing purposes, such as in massage therapy, these "healing stones" are also popularly incorporated into talismans and amulets.
Jewels project power. Traditionally the domain of royalty, precious gems have been incorporated into Crown Jewels throughout the ages. Coronation - crowning the monarch with precious gems - conveys their potency, symbolically bestowing royalty, even divinity. Some world-class jewels, such as the Hope Diamond, are so compelling they generate their own legends. According to ancient lore, the magnificent blue Hope was the stolen eye from the statue of an Indian deity, resulting in the gem's "curse". Owned throughout the ages by a plethora of the world's royalty and elite, including Louis XIV of France, it was eventually acquired by jeweler extraordinaire Harry Winston, who gifted it to the Smithsonian Museum, its current home.
Do you believe? Tap into the romance of stones. Nourish the dream. Successful salespeople are aware of the power of the lore of gems. They romance the sale. The secret key to sales is that ultimately you sell yourself. A genuine love of gems is infectious. Through nourishing their lore, you nurture yourself. Spinning the web of romance, you unfurl your dream. The captivating lore and lure of gems is a self-fulfilling prophecy.