Last updateMon, 23 Nov 2015 10pm

W.R. Cobb launches the Bella Amore Collection

200 ring Collection provides retail jewelers with a bridal store within the store solution

Cobb-ring-Feb(CRANSTON, R.I.) - W.R. Cobb Company announced the launch of the Bella Amore Collection, a 200 ring bridal collection and display system that provides jewelers with a complete solution for their bridal needs. Bella Amore is a collection of exceptionally designed engagement rings and matching wedding bands that allow jewelers to offer a comprehensive bridal program at a fraction of the cost of traditional bridal inventory driven programs. (image:All setting of side stones, milgrain work and engraving in W.R. Cobb's new Bella Amore Collection is done by hand keeping with the highest standards of quality.)

The 200 rings are organized into a unique 6-foot, custom crafted cherry-maple wood display with each ring sample designed for presentation. The display rings are made with alloy and Cubic Zirconia stones (czs). All setting of side stones, milgrain work and engraving is done by hand keeping with the highest standards of quality.

All rings are available in 14KY, 14KW, 18KY, 18KW, platinum and palladium. W.R. Cobb stocks the most popular styles in its Quick Ship program for immediate delivery and all are available with or without the center stone. As part of this program, W.R. Cobb will execute special orders.

"The Bella Amore collection is a complete solution for jewelers making them the unquestioned bridal authority in their area. This combination of both engagement rings and matching wedding bands allows jewelers to present 200 bridal options to their customers without having to carry multiple bridal lines and the crippling costs of inventory," said Roderick Lichtenfels, CEO of W.R. Cobb, "Bella Amore is a true store within the store model. We like to think of this program as a ‘living catalog.'"

In addition to the 200 ring Collection and the custom crafted display, items ordered in white gold from the Bella Amore collection are made with Precise® White Gold which is known as the industry's only true white gold. Precise®White Gold was created in 2006 and has been celebrated for being a white gold solution that does not turn yellow after the rhodium plating has worn off.

W.R. Cobb's Bella Amore Collection contains 200 rings organized into a unique 6-foot, custom crafted
cherry-maple wood display. The display rings are made with alloy and Cubic Zirconia stones (czs).

"White gold jewelry is ever more popular for the consumer, and our proprietary process for production creates a metal that has superior benefits for both the consumer and the jewelry industry," said Lichtenfels.

The cost of the program is $3,999.00 and can be paid in a 30-60-90 day payment program, thus creating one of the most affordable displays in the industry.

"White gold's popularity has fueled an effort by the industry to find a solution for the traditional limitations of white gold. Our team at W.R. Cobb worked for many years. Fundamentally, this is the biggest change in white gold jewelry since the 1920s," said Lichtenfels.

The response to the Bella Amore Collection has been tremendous. More than 130 jewelers have pre-ordered the collection.

W.R. Cobb has been continuously manufacturing in the United States since 1877. Located in Cranston, Rhode Island, the concern is one of the leading suppliers of jewelry findings, castings, bridal jewelry, and precious metals for the jewelry industry internationally. W.R. Cobb has locations in the United States, Hong Kong, Thailand, India, Belgium and Vietnam.
About Precise® White Gold

Precise® White Gold allows the option to not rhodium plate white gold. Rhodium is commonly used on all white gold to cover the natural yellowish color of gold for a more pleasing white color.

Higher customer satisfaction: This innovative gold lowers the cost of after sales service as there are no longer customers returning upset or frustrated about their white gold now having a yellowish tinge.

Precise® White Gold is available in 10KW, 14KW and 18KW. Accompanying products like settings, solders, shanks and casting grains are also available from W.R. Cobb in Precise® White Gold. Precise® White Gold was also developed with the jeweler in mind. Not only can it be polished and finished as easily as yellow gold, it is not brittle like some other white gold alloys, having the ductility and ease of use for diamond setting and hand fabrication.

For more information contact W.R, Cobb at 800-428-0040 or visit www.wrcobb.com.

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