“Bridal jewelry sells year-round,” says John Youkilis, Victor’s president, “and our styles have proven successful despite the challenging economy.”
The Victor program includes engagement rings and sets that feature round, princess, emerald and radiant cut diamond centers, and all styles are available as semi-mounts.
Victor’s Sweetheart™ Bridal Designs collection is specifically geared to retail price points that range from $899 to $2999, the “sweet spot” for the American consumer.
“Our styles reflect high quality workmanship and appealing designs that give our customers pleasure and confidence when they make a sale,” says Youkilis. “We know that our retailers must distinguish themselves from the competition and we provide Bridal Collection books and support materials such as duratrans, posters, postcards, billboards and banners to attract consumers to our customers’ stores.”
“Our customers are consistently reordering pieces from our bridal line, a testament to our commitment to offering new styles we develop with designers in
Victor is also proud to announce that the Southern Jewelry Travelers’ Association (SJTA) selected four Victor styles for the cover of the Atlanta Jewelry Show Insert Guide. “We selected styles for our show ‘product shot’ that are consistent sellers and capture the mood of the American jewelry consumer,” says Youkilis. “We are pleased that SJTA featured our styles and appreciate the recognition.”
Victor continues to supply retailers with diamond solitaires, earrings, bracelets and pendants in all price points, while adding diamond styles set with blue, champagne and black diamonds that are popular in the current market.
The Victor line will be on display at the following upcoming shows:
March 6-8, 2010
April 24-26, 2010