Columnists

Columnists

How to turn over

There are three basic types of Turnovers that I will explain in the course of how to turn over.  They are the Technical Turnover, the Formal Turnover, and the Second Voice Turnover.

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The Story Behind the Stone: Sliced, Asymmetrical and Adored

The Story Behind the Stone: Sliced, Asymmetrical and Adored

Riding the wave of fervent obsession with diamond slices, colorful gemstone slices and asymmetrical shapes have now found their way into pricey couture goods. There is no...

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The Retailer’s Perspective: In the path of disaster

As we all watched the tragedy unfold in Oklahoma and the Midwest over the last couple of weeks, it reminded me of a similar situation I was in about 5 or 6 years ago. &nbs...

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Applied Marketing 101: Diving for PURLs

As I write this, I am flying back to the East Coast after an exceptionally successful series of Shows in Las Vegas. In many respects, the mood at JCK was the best I’ve ...

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Are you fishing for whales or minnows?

A high profile bank robber was questioned after being captured about his life of crime.   The biggest question that the investigator wanted to know was, “Why did you ...

Modern Day Selling: Maximizing your store’s full potential

As we close out this series on The Modern Day Store, I think that it is fitting that we end with maximizing your stores full potential . In many of our stores today I can a...

Spring Fever

Time for a change? After a long winter it’s a great time for spring cleaning. Hit the refresh button. Take an updated look at yourself and your business. What’s worki...

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Can you nail the close?

Congratulations!   You’re still in the jewelry business. Despite everything that we’ve faced in the last five years, you (or your employer) have figured out how, i...

What does a change in staff really cost you?

If you’re like the typical store, payroll to run your business will be in the area of 15-17% of your total sales achieved. (If it’s not then contact us as we can advi...

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