Columnists

Columnists

Breathe - Life in balance

Do you work to live or live to work? As a small business owner your work can become your life. Especially in this economic environment you may find you’re working around the clock just to keep ahead. It’s easy to get so caught up in the day-to-day that your business becomes your life. But even for the sake of success, maintaining balance is key. Have a life. Keep things in perspective. Breathe.

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The Retailer’s Perspective: July, 2012 - Looking Back...

Ten years ago, for reasons unbeknownst to me, I submitted a column to jewelry industry newspaper called Southern Jewelry News .  My favorite columnist Martha Richardson ha...

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Internet Marketing Strategies: Is your Internet marketing current?

Did you know? - 20 typical households generate more Internet traffic today, than the entire Internet in 2003.

The Internet is constantly changing and is changing faster th...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Jeweler of the Year?

I had known Jerry for a number of years, but never met him personally, so when I was out west on an unrelated matter, I thought I’d rent a car, driv...

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Building on Bridal

With a slowing in silver and the market in diamonds having renewed interest, it’s a good time for any jeweler to revisit their bridal business. Many will probably feel ...

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Summer inventory analysis and planning

Summer inventory analysis and planning

With summer almost upon us, many store owners are thinking about vacations rather than the 2012 holiday shopping season. After all, didn’t we just get through all that?...

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Modern Day Selling: Sales Truth #3: The Power of Self Examination

Last month I shared with you some insight on ways to overcome you fears that hold you back from greatness. This month we move forward to sales truth number three on the p...

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Applied Marketing 101: A credit program that competes with the malls

For the past year, I’ve been investigating a new way of offering credit in retail jewelry stores that potentially represents an enormous breakthrough. The implications ...

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Work on your business, not in your business!

It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business. What is th...

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