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Columnists

Effective direct mail marketing strategies

So you’ve made the decision to run a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You might even be thinking about retirement and closing your store, all good reasons for a sale.  Developing an effective advertising campaign that fits your particular store and marketplace is critical to the success of your sale. Seems obvious, but don’t forget - you can have a great sale event and pack your store with all sorts of new and exciting inventory, but if nobody knows about the sale, your efforts have been wasted.

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Holiday success tips checklist

Our first full year of business had flown by.   We’d had ups and downs, trials and tribulations, but we’d finally made it thru.   A local competitor had tried t...

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The Modern Day Sales Presentation: Seeing your sales presentation in a whole new light

Over the past two years it has been an honor to share with you many great truths within my message of Modern Day Selling. I want to thank everyone who has helped to facil...

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My staff doesn’t seem motivated!

So you think that your staff doesn’t seem motivated. You don’t see them prospecting, making phone calls, enthusiastically helping customers, and generally aren’t do...

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Living in the Zone Part II: Harnessing your peak performance

The runner’s high. “Wired in.” Bringing your “A” game. Across sports, business, gaming, the arts, top players seek “the zone,” operating at peak capacity. I...

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The Story Behind the Stone: Just like you found it

The Story Behind the Stone: Just like you found it

Not every gem mineral was found thousands of years ago like shimmering opal or vibrant ruby. Dioptase was first found serendipitously in the 18th century by copper miners...

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The Retailer’s Perspective: Two years and counting

Long ago, in another time and another place, people would walk into jewelry stores to shop for, and buy, jewelry and gift items.   They’d come in and look to see wha...

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Keeping your expenses under control

Don’t let your eyes glaze over… talking about financial information can be a little bit of a yawn for some people. Just because it’s not your cup of tea doesn’t m...

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How to put voice broadcasting to use in your jewelry store

One day I got home from work to discover I had a personal message on my answering machine from a politician seeking my vote. A few days later while checking my answering ...

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