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Columnists

The process of saving sales

You have done everything in your power to give the customer a memorable presentation. You have developed a relationship, established trust, shared in the emotional reason why the customer is buying jewelry, asked the proper questions to determine what is important to the customer in the selection of jewelry, demonstrated the product based on the information learned and have finally asked the customer to buy. Then it happens, the customer gives you an objection. The customer states that he/she needs to look around a little bit, that your store is the first place they have shopped, or they need to talk to the spouse. Believe me it happens to everyone - rejection! Apparently, somewhere in the sales presentation, something went wrong.

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The Story Behind the Stone: How they’re buying now

The Story Behind the Stone: How they’re buying now

Retailers and e-tailers must navigate through often confusing and evolving shoppers’ trending patterns nowadays to strategize how to make a sale. Once you think you’v...

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The Retailer’s Perspective: Woo Hoo... I made a sale!

About darn time!   And, before I could properly celebrate, my online store made another one, then another one.   It’s true what they say; you always remember your...

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Internet Marketing Strategies: Top 10 text marketing questions

The time for text message marketing has never been greater, as more and more people become inseparable from their mobile devices. Marketers are quick to realize that send...

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Adapt or die... the choice is yours

Adapt or die - that’s kind of an abrupt title for an article isn’t it?   Before I get into the meat of this, let me digress for a moment.

Like many of you, I have a...

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Modern Day Selling: Fishing for sales: Are you a good fisherman?

In the world of sales today we are judged based on our performance. Those who perform well often find success and fulfillment. Then there are those who underachieve and f...

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Health for Wealth - Pursuing peak performance

“Health is our greatest wealth.” Or so the saying goes.   But can good health actually lead to more wealth? What is peak health? Is it just the absence of disease ...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Summertime...

... And the living is easy!   My summer intern has the office running smoothly, and Kiki has the refrigerator door plastered with travel brochures.   All across the...

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Making the most of every opportunity : How to manage your workload so the important gets done first

We recently completed a very successful two day workshop for a number of our clients. There was a lot of good information covered including understanding sales reports be...

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