Several months ago, I had the pleasure of having dinner with a fellow speaker, trainer, and friend. He and I were both speaking at a trade association show. Prior to his seminar, we were talking and he was asking me a lot of questions about the participants, the group, and the industry. This professional speaks to a wide variety of industries and different types of businesses, from retail to wholesale and large corporations to small independents. This highly respected, highly sought after professional was seeking as much knowledge as he possibly could about the group to whom he was about to speak. Imagine that, a professional seeking knowledge and education from an outside resource.
Columnists
The Story Behind the Stone: Something old, something new, something fabulous... something blue
Bridal wear is pretty predictable stuff. Pure white diamonds, demure pearls, that’s about it. But Yael Designs saw a way to infuse just the right touch of color, bringi...
Breathe - Life in balance
Do you work to live or live to work? As a small business owner your work can become your life. Especially in this economic environment you may find you’re working aroun...
The Retailer’s Perspective: July, 2012 - Looking Back...
Ten years ago, for reasons unbeknownst to me, I submitted a column to jewelry industry newspaper called Southern Jewelry News . My favorite columnist Martha Richardson ha...
Internet Marketing Strategies: Is your Internet marketing current?
Did you know? - 20 typical households generate more Internet traffic today, than the entire Internet in 2003.
The Internet is constantly changing and is changing faster th...
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
Jeweler of the Year?
I had known Jerry for a number of years, but never met him personally, so when I was out west on an unrelated matter, I thought I’d rent a car, driv...
Building on Bridal
With a slowing in silver and the market in diamonds having renewed interest, it’s a good time for any jeweler to revisit their bridal business. Many will probably feel ...
Summer inventory analysis and planning
With summer almost upon us, many store owners are thinking about vacations rather than the 2012 holiday shopping season. After all, didn’t we just get through all that?...
Modern Day Selling: Sales Truth #3: The Power of Self Examination
Last month I shared with you some insight on ways to overcome you fears that hold you back from greatness. This month we move forward to sales truth number three on the p...
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Columnists
| Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing) | |
Are you fishing for whales or minnows?
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| Brian Barfield | |
Modern Day Selling: Maximizing your store’s full potential
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| Mia Katrin | |
Spring Fever
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Can you nail the close?
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| David Brown | |
What does a change in staff really cost you?
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| Bob Epstein | |
Successful retirement sale strategies
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| Brad Huisken, President IAS Training | |
25 Customer Service Commandments
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: Glisten to me
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| Chuck Koehler | |
The Retailer’s Perspective: When the gold goes tumbling down!
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| George Prout | |
Applied Marketing 101: The next three stone
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| Brad Simon | |
Internet Marketing Strategies: Follow your customer’s lead - text them!
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