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Modern Day Selling: Fishing for Sales article 3: Using the right bait

In this final article on fishing for sales we are going to examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales. Thus far we have discussed finding the proper location (finding the hot spots) and using the right equipment (selling skills and knowledge). This month I will share with you the importance of using the right bait. I would like to start off by sharing with you a life-story that will perfectly illustrate what we see going on in the world of sales today.

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Applied Marketing 101: December 2013 forecast

As I write this, I have just finished a turn at the helm of my sister’s Hylas 46, an offshore sailing vessel she and my brother-in-law recently commissioned in order to...

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Beyond Happiness

Are you happy? The question is a touchstone for our culture. It’s our ultimate goal, the final measure by which we judge our lives. We seek happiness through personal r...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Time to renew

To celebrate our 35th wedding anniversary, Kiki thought it might be a good idea to renew our wedding vows.   When she told me of her plan, naturally I got...

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The Story Behind the Stone: Making this perfectly clear - opaque is a good thing

The Story Behind the Stone: Making this perfectly clear - opaque is a good thing

Rubies are sought after for their beauty, but also for their rarity and the difficulty in recovering them from their deposits. Natural ruby is found from opaque to almost...

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The Retailer’s Perspective: Chuck finds interesting things at the Atlanta Jewelry Show

October of 2008 was when it hit me.   That was when I knew it was gonna be bad.   Yes, I’m referring to the Great American Recession.   Nobody knew how to navi...

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Strategies: What a Blast

Everywhere you go today you see some company advertising to text a word or phrase to receive a coupon or enter a contest. Text messaging has taken the marketing world by ...

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The Best Policy: The Tiger Waits - Focus on the recent increase in jeweler-at-home attacks

der Wright and Diamonds” jewelry store, did not know that he had been targeted as the next victim of a gang of professional jewelry thieves.

The baddies already knew a g...

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Applied Marketing 101: The extraordinary power of Gift-with-Purchase offers

As I write this, I’m flying east from LAX after an exceptionally successful Leading Jewelers Guild trade show, en route to the RJO Show in Cincinnati. We added over for...

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