Columnists

Columnists

Setting your Selling Price for Maximum Profit

One of the most interesting reports I like to read from store data we collect is one known as “Price Points Potential Net Profit.” This shows the potential additional profit a store may make by rounding its prices off to the appropriate price point. Often for a business this missed profit can be in the thousands when all inventory is taken into consideration.

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Sale event success factors

So you’re thinking about running a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You might ...

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Modern Day Selling - The Modern Day Store: Article V Understanding your defining moments in life

There are many great truths I have shared in my previous articles that are designed to bring value and purpose to your career and life. This month I am very excited to sh...

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Read any good books lately?

It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business.   Yo...

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The Story Behind the Stone - The Geology of Glamour

The Story Behind the Stone - The Geology of Glamour

Highly traditional jewelry has given way to a preference for the individualized look amongst today’s jewelry collectors. One-offs from big name designers are the rarifi...

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The Retailer’s Perspective - You were warned!

I know a lot of business owners will disagree with me, but I don’t want everyone that walks through my front door or calls me on the phone to be my customer.   And, ...

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Applied Marketing 101 - The view from Vicenza

As I write this, I am returning to America from the Vicenzaoro Show on a Delta 767 bound for Kennedy airport. The Winter Vicenza Show is the annual starting point for sty...

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Internet Marketing Strategies - Why people don’t “like” you? Part 1

You worked hard on your Facebook page and expect to see rapid growth in your Fanbase.   After all, your store carries the finest jewelry and watches in the area and yo...

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New Year’s Resolutions for the independent jeweler

So, you’ve made it through yet another holiday season, paid the bills (hopefully), reviewed what worked and what didn’t and are ready for a fresh start in 2013!  ...

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GIA expands Retailer Support Program

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