Columnists

Columnists

Let’s have a party - Instead of a sale!

Let’s turn the party music up, break out the food and drink and have some fun, shall we?  That is what many of your customers are waiting for you to do!  It seems like so many retailers simply have one boring sale event after another to the point that big store sales are no longer effective.

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Modern Day Selling: Fishing for sales: Finding the hot spots

In last month’s article I shared with you the concepts of successful fishing and how it relates to the sales floor. There are three important things that you will need ...

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Health for Wealth - Promote your peak performance

Living in the zone. Operating at peak performance. When we’re healthy we’re like a finely tuned engine, turbo-charged.   Running at peak performance is a no-braine...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Another round of margaritas?

When the waiter asks, “Another round of Margaritas?,” the correct answer is always, “Yes, please!”   Ah, if only all questions were this easy and all of our pr...

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The process of saving sales

You have done everything in your power to give the customer a memorable presentation. You have developed a relationship, established trust, shared in the emotional reason...

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The Story Behind the Stone: How they’re buying now

The Story Behind the Stone: How they’re buying now

Retailers and e-tailers must navigate through often confusing and evolving shoppers’ trending patterns nowadays to strategize how to make a sale. Once you think you’v...

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The Retailer’s Perspective: Woo Hoo... I made a sale!

About darn time!   And, before I could properly celebrate, my online store made another one, then another one.   It’s true what they say; you always remember your...

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Internet Marketing Strategies: Top 10 text marketing questions

The time for text message marketing has never been greater, as more and more people become inseparable from their mobile devices. Marketers are quick to realize that send...

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Adapt or die... the choice is yours

Adapt or die - that’s kind of an abrupt title for an article isn’t it?   Before I get into the meat of this, let me digress for a moment.

Like many of you, I have a...

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