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Applied Marketing 101: Diving for PURLs

As I write this, I am flying back to the East Coast after an exceptionally successful series of Shows in Las Vegas. In many respects, the mood at JCK was the best I’ve seen for at least six years, as retailers jammed what is increasingly becoming a Gems One booth that, with only five work stations, needs to become significantly larger (and since we just can’t seem to get more booth space, I think we may have to look into building a second story for our booth next year). What fun it is to be on a roll!

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Are you fishing for whales or minnows?

A high profile bank robber was questioned after being captured about his life of crime.   The biggest question that the investigator wanted to know was, “Why did you ...

Modern Day Selling: Maximizing your store’s full potential

As we close out this series on The Modern Day Store, I think that it is fitting that we end with maximizing your stores full potential . In many of our stores today I can a...

Spring Fever

Time for a change? After a long winter it’s a great time for spring cleaning. Hit the refresh button. Take an updated look at yourself and your business. What’s worki...

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Can you nail the close?

Congratulations!   You’re still in the jewelry business. Despite everything that we’ve faced in the last five years, you (or your employer) have figured out how, i...

What does a change in staff really cost you?

If you’re like the typical store, payroll to run your business will be in the area of 15-17% of your total sales achieved. (If it’s not then contact us as we can advi...

Successful retirement sale strategies

For many store owners, 2013 will be the year they decide to retire, close or sell their store. This decision is a very emotional one, especially for store owners whose bu...

25 Customer Service Commandments

People have been in search of good service for decades, if not centuries.   Prospects and customers will continue to patronize the salespeople that provide exceptional...

The Story Behind the Stone: Glisten to me

The Story Behind the Stone: Glisten to me

High gold prices have ramped up the ingenuity of jewelers who intend to stay in the game for the long haul. It’s highly unlikely we’ll see triple digit gold prices ag...

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