For the past year, I’ve been investigating a new way of offering credit in retail jewelry stores that potentially represents an enormous breakthrough. The implications from the data we’ve been collecting in test stores are staggering, particularly in the Bridal sector. Just imagine how much your sales and profitability could increase if almost anyone who entered your store could obtain financing. For any student of jewelry retailing, universal access to credit represents the Holy Grail, and it looks like we have actually found it!
Columnists
Work on your business, not in your business!
It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business. What is th...
The Story Behind the Stone: Pretty Prehnite
Jewelry collectors are an adventurous lot today - boldly going where no gemstone fan ventured before. Sure you can pick up amethyst or citrine. They are glittery specimen...
Mad Men Magic
Style, intrigue, debauchery, panache. The hit TV series “Mad Men” has sparked nostalgia for a litany of tantalizing viewing pleasures. Flawed but fascinating characte...
The Retailer’s Perspective: The color of money
You know, I’ve been doing this self-employed thing for decades now. I’ve had my successes and I’ve had my failures. I’ve had my ups and downs, but I’ve gain...
Internet Marketing Strategies: Facebook Marketing: Are you getting it wrong? Part II
Data on the percentage of small businesses that are using Social Media varies by source. But one thing is for sure - it’s becoming an essential marketing tool for busi...
Are you fitting a square peg in a round hole?
If there are two areas of retailing that retailers say cause them the greatest amount of frustration – they would be inventory and staff. Aged inventory at least afford...
Five key ingredients for running a successful sale event
“If I run a sale in my store, can you tell me how well it will do?” It’s an inevitable question I get when I’m talking with a store owner thinking about running a...
Mastering the Art of Upsell for added profits
Here is a simple principle which, when put to use in your store, will add massive profits and value to your bottom line. Some call it the Upsell while some refer to it a...
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The spotlight is on Men’s Jewelry at RioGrande.com
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ASHI launches Holiday Glamour 2013 Collection
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| Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing) | |
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| Brad Huisken, President IAS Training | |
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| Diana Jarrett GG, RMV, Member NAJA | |
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| Chuck Koehler | |
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