Columnists

Columnists

Applied Marketing 101: The disappearance of the big spenders

As I write this, it’s the evening of December 22, and I’m on a train from New York City bound for home, several hours away. I spend the first 22 or so days of December each year at our office in Manhattan, monitoring our customers’ progress with our promotions, managing an enormous in-stock merchandise assortment (everything from $29 steel bracelets to $15,000 diamond Riviera necklaces), working on next year’s programs, and even occasionally answering the phones when we’re totally slammed with incoming reorders. We set all sorts of records this month, so as I now return home in a combined state of satisfaction and exhaustion, I have very high expectations for next year. But I’m also troubled by what I’ve been hearing all month. Something has changed, and I am now sensing that a fundamental alteration in consumer behavior may have taken place that bears examining.

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How being a character will help you do business (Part II)

How being a character will help you do business (Part II)

Sometime ago, I wrote an article about how I developed the character/persona of Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing).   This dual personality (if yo...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Making dreams come true

For years, the number one event on the social scene for jewelers in the southeast is the annual 24 Karat Club Black Tie Dinner Dance held every Aug...

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Make the most of those busier shopping days

Now that the holiday season is behind you it’s time to look at the road ahead and try to maximize those key customer buying occasions during 2013.

Of course, the year ge...

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Modern Day Selling - The Modern Day Store: Article III

Beginning the process of reconnecting

In this third article of creating The Modern Day Store we are going to focus on the process of reconnecting owners and sales associat...

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The Story Behind the Stone: East meets West in a clever turn

The Story Behind the Stone: East meets West in a clever turn

An eye-shaped gemstone, known as the Marquise cut, is not a new stone shape. In fact, it is thought to owe its delightful silhouette to Madame de Pompadour, the mistress ...

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The Retailer’s Perspective: So, that was Christmas

Last month I wrote about some of the craziness that was going to be brought into your store over the Christmas season - and I wasn’t talking about the good kind of craz...

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Internet Marketing Strategies: Internet offers Part II

Last month we took a look at a new method to use the Internet to drive consumers into your store.   We then discussed the popularity of this method as well as creating...

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Applied Marketing 101: 2013: The incipient arrival of the digital natives

As the nineteenth century drew to a close, scientists could reflect with satisfaction that they had discovered pretty much all of the mysteries of the physical world: ele...

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GIA expands Retailer Support Program

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