Columnists

Columnists

Applied Marketing 101: The next three stone

If you’re a regular reader of this column, or you’ve ever worked with me on advertising and merchandising plans for your company, then you know how much time and effort I put into understanding trends. Any student of our business can identify key trends that shaped specific periods   (S-link tennis bracelets, Y-necklaces, Three Stone, Circles, etc). What ultimately separates the winners from the losers is the capacity to understand the forces that create these trends, so that you can properly anticipate and react to them.

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Internet Marketing Strategies: Follow your customer’s lead - text them!

Mobile phones are used by your customers for text messaging more than voice phone calls and Internet access combined.   There are now over 276 million mobile wireless ...

Modern Day Selling: The Modern Day Store: Article VI Creating the modern day store environment

In last months article I shared with you how to understand your defining moments in life. By piecing together these moments you were given insight to see the big picture ...

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JTV’s Jay Boyle - Enjoying the Colorful Life

JTV’s Jay Boyle - Enjoying the Colorful Life

“My mission is to get gems to people.” As Senior Buyer for Jewelry Television (JTV), recognized as the world’s largest purveyor of colored gemstones, Jay Boyle is u...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Why I never cut in line

One hundred years ago this month, my grandfather stepped off the boat from Russia.   Like all the other young men in the line, he spoke n...

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How are your reorders?

How are your reorders?

Those who know me well will have heard me thumping this old chestnut a lot in the past. I’d have to say though, where this column is concerned, I’ve left the topic of...

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The Price is Right

In this post-recession era, there is little doubt that the average consumer remains extremely price sensitive.   While it’s important to provide great customer servi...

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The Turnover

An extremely powerful strategy for Saving the Sale is to turn it over to another salesperson.   This strategy is named the Turnover or T.O.   I want to make it clea...

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The Story Behind the Stone: A brief history of the power cuff

The Story Behind the Stone: A brief history of the power cuff

A generation of women who came of age in the 1970s knew how to rock Wonder Woman’s iconic stance with crossed wrists ready to deflect bullets - all the while wearing so...

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ARIVA expands Paradise Collection of alluring turquoise doublets

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IDDeal Card scores high marks with retailers

Since its big release in January of this year, IDD’s IDDeal Credit Card Program is “al...

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