There’s a strange feeling that I’ve been getting lately. It’s like dejá vu. It’s like something I’ve felt before, but not in a long time. It’s hard to describe. It’s... well, it’s a feeling of finally moving forward again. It’s kind of like I felt when I first became a businessman 30 years ago. Back when I thought I was gonna set this industry on fire. How about a little history...
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Internet Marketing Strategies: Mobile Marketing
People love their mobile phones and are spending more time on them ever before. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee ...
24 Karat Corner: Dropping Acid
News and Views from the 24 Karat Club Southeastern U.S.
Traffic wasn't moving on the highway, so I got off a few exits early and headed to the "downtown" area and dropped ...
24 Karat Corner: Stocks and Closings
News and Views from the 24 Karat Club Southeastern U.S.
I love watching talented retail jewelers work the counter. I went up to Palm Beach the other day to have lunch wi...
Checkmate: Selling an Analytical Customer
Last month I shared with you three keys to successfully selling a Demanding Customer . This month we move forward to selling the Analytical Customer . In order to successfull...
What’s discount really costing you?
All business owners need to maximize their time by concentrating on those things that give the greatest Return on Investment (ROI) for the time involved. This would seem ...
The Sword of Damocles
Of the many Greek and Roman political philosophers whose writings provided the foundation for modern-day democracy, Marcus Tullius Cicero, who lived during the time of Ju...
They are not looking for jewelry, they are looking for you!
I absolutely believe that it is more important to sell yourself and the store than it is important to sell your jewelry. Frankly, a customer can get the jewelry anywhere....
The Statement Necklace
Liz Taylor’s fabulous La Peregrina pearl necklace sold in December for a record $11 million at Christie’s, reaching the highest price ever for pearl jewelry at auctio...
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