Columnists

Columnists

Applied Marketing 101: Using value and price to drive traffic (Part 2)

Last month, we examined the current state of the art in retail pricing strategies from a conceptual standpoint. Now, let’s take a pragmatic look at the question of how to use price and value to drive traffic in the jewelry retailing environment.

In order to understand how best to drive traffic, it’s useful to reconsider the classic definition of “marketing.” Increasingly, marketing needs to be seen as the act of paying the consumer to shop in your store. How much you’re willing to pay is important, but even more critical is the question of how you’re going to position your payment offer so that it sounds like a really good deal.

Read more...
 

10 ways to ramp up your holiday marketing for a successful season

10 ways to ramp up your holiday marketing for a successful season

Have you ever made it to the month of November and thought: “What in the world am I going to do to bring customers in my door this Christmas?   Should I run a newspap...

Read more...

24 Karat Corner: News and Views from the 24 Karat Club Southeastern U.S.

Bleeding the customer dry

It was a sticky, steamy South Florida afternoon, so I thought I’d swing by my friend Kenny’s store on the way back to the office.  ...

Read more...

Has your business had its annual servicing?

No, you haven’t got your jewelry publications mixed up with your favorite car magazine! There are a lot of similarities between your vehicle and your business... both h...

Read more...

Adapting to new consumer buying habits

Hopes and expectations are that this will be an improved Christmas shopping season with an increase in sales for independent jewelry store owners. The consumer is coming ...

Read more...

Modern Day Selling: The Modern Day Store: Creating a unified store

Article 1: The great disconnection

Today, we start a new journey down a path that has yet to be explored. It was during my success with Modern Day Selling that I bec...

Read more...

Applied Marketing 101: Using value and price to drive traffic (Part 1)

Anyone engaged in retail understands that in today’s environment, it’s hard to drive traffic without providing your target audience with a sense that you’re offerin...

Read more...

Selling jewelry in the current economy

No longer can a jewelry retailer sit back and wait for customers to come to them. A jewelry store owner can’t just build the ivory palace and hope for customers to come...

Read more...

The Story Behind the Stone: Jewelry for art’s sake

The Story Behind the Stone: Jewelry for art’s sake

Jewelers are always assessing and reassessing who their consumer is - and what demographic does their product line actually appeal to? Shopper’s tastes and buying habit...

Read more...
Page 18 of 70
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo