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Columnists

Mix it up with Fabulous Fall Fashion

An explosion’s going on in fashion and it’s everywhere! The runways are vibrant with a riot of color, pattern and texture.  Deep jewel tones - purple, tangerine, emerald - reign in vivid patterns including mirrored prints and blocks of color, layered with a plethora of fabrics from leather and lace to animal prints and faux fur.

Sparkle and bling is ubiquitous, including jeweled and sequined necklines suggesting layers of necklaces. The vintage influence remains strong with its rich detail including ruffles and peplums. A“lady-like” look is emerging, including a retro nod to the polished presence of suits with matching accessories - shoes, bags, evening gloves - but projecting a strong modern confidence. Pick up any fashion magazine or pop into any boutique and the new sensibility is unmistakable. 

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The Retailer’s Perspective: Let’s talk Shoppes

Okay, just one more column about trade shops and I’ll return to my normal, hard hitting journalistic self.

Trade shops are a funny animal and nothing like a jewelry stor...

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Internet Marketing Strategies: Customer Appreciation Sale

The ultimate marketing sin is taking your customers’ loyalty for granted

A Customer Appreciation Sale is just what it sounds like.   It’s giving your clients ...

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If I only had one bullet...

Imagine if you will that you are back in the old days of the wild, wild west.   The bad guys have you pinned down and boxed in within a canyon.   Gun fire blazes al...

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24 Karat Corner: News and Views from the 24 Karat Club Southeastern U.S.

Most influential people?   Really?

Time Magazine recently published their list of the world’s 100 most influential people.   They named the usual suspects: p...

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You need a skilled fisherman to sink the biggest fish

There’s an old saying you may be familiar with regarding staff training: “You may not want to train your staff in case they leave... but what if you don’t train them...

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Strategies for great customer service during the holiday season

We all know jewelry doesn’t sell itself. You don’t see store owners stacking counter tops with piles of engagement rings, worth tens of thousands of dollars, to be ha...

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Modern Day Selling: Signs of an elite professional

Sales Truth #7:   Signs of an elite professional

In closing out this seven part series on Modern Day Selling it is important that we focus on what separates a sal...

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The use of knowledge is power

Every successful professional jewelry salesperson has a tremendous level of confidence. In order to reach a high level of confidence, salespeople must possess and use their...

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