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Modern Day Selling: The Modern Day Store: Article VI Creating the modern day store environment

In last months article I shared with you how to understand your defining moments in life. By piecing together these moments you were given insight to see the big picture of who you really are and what you have to offer your store.

Today I am going to give you some very important pieces of the puzzle to creating The Modern Day Store. Whenever you start a puzzle it is best to start by taking the outside pieces and building a frame of your puzzle. By doing so you are able to get a clearer picture of where you need to go in completing the puzzle. Today we will focus on your store environment which will be the frame pieces of creating The Modern Day Store.

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JTV’s Jay Boyle - Enjoying the Colorful Life

JTV’s Jay Boyle - Enjoying the Colorful Life

“My mission is to get gems to people.” As Senior Buyer for Jewelry Television (JTV), recognized as the world’s largest purveyor of colored gemstones, Jay Boyle is u...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Why I never cut in line

One hundred years ago this month, my grandfather stepped off the boat from Russia.   Like all the other young men in the line, he spoke n...

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How are your reorders?

How are your reorders?

Those who know me well will have heard me thumping this old chestnut a lot in the past. I’d have to say though, where this column is concerned, I’ve left the topic of...

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The Price is Right

In this post-recession era, there is little doubt that the average consumer remains extremely price sensitive.   While it’s important to provide great customer servi...

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The Turnover

An extremely powerful strategy for Saving the Sale is to turn it over to another salesperson.   This strategy is named the Turnover or T.O.   I want to make it clea...

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The Story Behind the Stone: A brief history of the power cuff

The Story Behind the Stone: A brief history of the power cuff

A generation of women who came of age in the 1970s knew how to rock Wonder Woman’s iconic stance with crossed wrists ready to deflect bullets - all the while wearing so...

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The Retailer’s Perspective: This is harder than it looks!

About 12 years ago, in another life, I lived in an area of Nashville called Belle Meade.   Belle Meade was just nominated as the best place in the United States to ret...

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Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Like it or not, you are in direct competition with the Major Chains and Department Stores for engagement ring sales. If growing the bridal component of your business is a...

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