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Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Like it or not, you are in direct competition with the Major Chains and Department Stores for engagement ring sales. If growing the bridal component of your business is an important objective, then the extent to which you’ll accomplish your goal will be dependent on the development of an effective strategy. In this article and the next, we will consider how to build that strategy.

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Internet Marketing Strategies: Mobile coupons

Mobile Coupons are an extremely affordable and effective marketing tool. According to recent studies by Mobile Commerce Daily, 66% of consumers would like to receive text...

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How to recognize a new client & get them back in again

Question: How many times have you visited a business for your first time, made a purchase and in a week or so, received a welcome letter or packet from that business?  ...

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: If it’s not perfect...

I went to a charity luncheon yesterday afternoon.   It’s not my normal weekday routine, but I was asked by a close friend, it was for a good cause, and it was being ...

Competing against Internet sales

Once upon a time, not so very long ago, young love-struck couples would visit their trusted jeweler looking for an engagement ring.   “Look how it sparkles. It’s b...

Here’s to Hope!

I talk to hundreds if not thousands of retailers on a regular basis, and it continues to amaze me how many of them are hoping that things get better and the economy turns...

The Story Behind the Stone: Can you say Chrysophrase?

The Story Behind the Stone: Can you say Chrysophrase?

Chrysophrase; oh sure, that’s easy for you to say. But can you spell it? That’s where many a jeweler trips up. Spelled chrysoprase, chrysophrase or chrysoprasus, this...

The Retailer’s Perspective: I hate it when that happens...

As I’m struggling with this whole Internet thing, I asked my readers for input on my websites and what I’m doing wrong in regards to them.   Well, apparently I’m...

Applied Marketing 101: How to offer credit like the chain stores

Applied Marketing 101: How to offer credit like the chain stores

Gems One’s Gemstar kiosk credit program delivers strong results

Last May, I wrote about the impending launch of a multi-lender consumer financing program aimed at provid...

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It’s an Endless Summer at RellerGold

This year marks the 50th anniversary of Bruce Brown’s seminal surfing film “The Endles...

 

Elisa Ilana’s new Beneath the Moon Collection

Elisa Ilana, a premier manufacturer of fine fashion jewelry, offering a variety of styles,...

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