I’ve had the pleasure the last several months of having a fresh faced jewelry industry newbie working in my store. Usually, the people around me on a day to day basis have been doing this jewelry thing as long as I have. They, like me, no longer have the stars in their eyes when it comes to jewelry. But it’s funny how having a newbie around makes you remember what it was like to have those stars in your eyes and be reminded of some of the subtle nuances of our industry. A few observations....
Columnists
24 Karat Corner: Every Year
News and Views from the 24 Karat Club Southeastern U.S.
When things get quiet in the office, as they often do at this time of year, I like to call a friend of mine w...
The Best Policy: Two characters that make a difference
Once the alarm system was disabled, the three burglars had virtual free rein of the jewelry store. Even though they had entered from the roof, they now could open the b...
Swimming with the sharks: selling a Demanding Customer
Last month I shared with you three ways to successfully sell a guarded customer. This month we turn our attention to selling the demanding customer.
Of all the four custom...
Motivating your staff for a more profitable business
“Our staff are our most important asset.” It’s something of a cliché that business owners use frequently, be they Fortune 500 heavyweights or small retailers with ...
Reflections of a former independent jeweler
As each of us start the year anew, you have probably found yourself reflecting on a great many things. Amazingly, I have reflected on how I have changed over the last cou...
Sales Growth Expert: Information increases jewelry selling success
All you have to do is be aggressive in gaining and using the information
At the end of my high school commencement speech given by the head of our school district, Dr. Hoy...
The Story Behind the Stone: Gilty Pleasure
Recently while ruminating over the current price of gold, I decided to take a peek into the history of gold prices since they have first been recorded. Some curious gold-...
Happy New Year!
The New Year is here and with each New Year comes new opportunities for salespeople and sales managers. The past year, good or bad, is gone. If you had a good 2011, then ...
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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
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How are your reorders?
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The Price is Right
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The Turnover
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: A brief history of the power cuff
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| Chuck Koehler | |
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Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)
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Internet Marketing Strategies: Mobile coupons
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