Last updateWed, 19 Oct 2016 12am


Sales Growth Expert: They stole the refrigerator when they perceived value

A guy bought a new refrigerator for his house. To get rid of his old refrigerator he put it in his front yard and hung a sign on it saying: “Free to good home. You want it, you take it.” For three days the refrigerator sat there without even one person looking twice at it. He eventually decided that people were too untrusting of this deal. It looked too good to be true. No one saw the value he was offering. So he changed the sign to read: “Fridge for sale $50.” That night someone stole it.

Sales Growth Expert: Create the perception that will attract prospects to you

I was doing a five day sales training program for a company located in a very small town in South Carolina. One of those small, quaint towns with a population of just over ten thousand and one road through the town with only a half dozen traffic lights. I was lodging at the In Town Hotel. The only hotel in the town. Each evening, as I had my dinner on a very lovely deck attached to the side of the hotel facing the main shopping area, I watched a dozen or so children ranging in age from six to twelve years old ride their bikes into town and go into a candy store across the street.

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