Columnists

Columnists

Quit making excuses jewelry retailers!

It’s time to step it up and quit making excuses about the economy, the state of the industry, the building bust, etc. or you may find yourself stepping aside!  I say this with the highest degree of respect for the industry and the people within it. Further, I am writing this article because I believe in the independent retailer and the small businessperson of this country and want to pass along knowledge to help them not only survive, but to thrive.

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The Story Behind the Stone: Tempting with topaz

The Story Behind the Stone: Tempting with topaz

Perennially favored, blue is a universally adored gemstone hue. It brings to mind the open skies as well as pristine seas. No wonder cruise line passengers and others gra...

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Good will hunting

“If you don’t know jewelry, trust your jeweler.” It’s that elusive, intangible, most valuable asset. Hard-won but fragile, it’s the reflection of your character...

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The Retailer’s Perspective: The other side of the Internet

Last January I made the decision that 2012 was gonna be the year that I got on the internet bandwagon and stayed there.   Well, I got on the bandwagon, and I stayed th...

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The good news!

  I have several girlfriends who do not yet have boyfriends, but they still know which engagement ring they want. Women want diamonds! The Knot says that almost half ...

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Applied Marketing 101: The disappearance of the big spenders

As I write this, it’s the evening of December 22, and I’m on a train from New York City bound for home, several hours away. I spend the first 22 or so days of Decembe...

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How being a character will help you do business (Part II)

How being a character will help you do business (Part II)

Sometime ago, I wrote an article about how I developed the character/persona of Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing).   This dual personality (if yo...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Making dreams come true

For years, the number one event on the social scene for jewelers in the southeast is the annual 24 Karat Club Black Tie Dinner Dance held every Aug...

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Make the most of those busier shopping days

Now that the holiday season is behind you it’s time to look at the road ahead and try to maximize those key customer buying occasions during 2013.

Of course, the year ge...

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ASHI introduces “Holiday Love” Marketing Program

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