Columnists

Columnists

The Retailer’s Perspective - You were warned!

I know a lot of business owners will disagree with me, but I don’t want everyone that walks through my front door or calls me on the phone to be my customer.  And, I don’t agree with that age old saying, “The customer is always right.”  I’ve been doing this jewelry thing for 35 years. I’d like to think I know a little more about it than my customers and I’m always right.  But, what do you do about the troublemakers?

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Applied Marketing 101 - The view from Vicenza

As I write this, I am returning to America from the Vicenzaoro Show on a Delta 767 bound for Kennedy airport. The Winter Vicenza Show is the annual starting point for sty...

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Internet Marketing Strategies - Why people don’t “like” you? Part 1

You worked hard on your Facebook page and expect to see rapid growth in your Fanbase.   After all, your store carries the finest jewelry and watches in the area and yo...

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New Year’s Resolutions for the independent jeweler

So, you’ve made it through yet another holiday season, paid the bills (hopefully), reviewed what worked and what didn’t and are ready for a fresh start in 2013!  ...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Happy Valentine’s Day!

Valentine’s Day is my favorite holiday.   The gift decision is easy.   There is only one choice - jewelry.   Sure, flowers and c...

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The importance of maximizing your average sale

I often get asked by clients, “Why the pre-occupation with average sale?” As they rightly point out, increasing the average sale with the same number of customer tran...

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Planning for success

The new year is off and running. Have you taken the time for reflection, resolutions and goal setting? Losing weight. Planning a vacation. Taking up a new hobby.   Wha...

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Modern Day Selling: The Modern Day Store: Article IV, The two became one again

Modern Day Selling: The Modern Day Store:  Article IV, The two became one again

Have you ever had a negative life experience that later proved to be a divine intervention? I had such an experience (that actually created a chapter in my book) and it w...

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Quit making excuses jewelry retailers!

It’s time to step it up and quit making excuses about the economy, the state of the industry, the building bust, etc. or you may find yourself stepping aside!   I sa...

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