Columnists

Columnists

Internet Marketing Strategies: Mobile coupons

Mobile Coupons are an extremely affordable and effective marketing tool. According to recent studies by Mobile Commerce Daily, 66% of consumers would like to receive text offers from retail stores with which they do business, and those numbers are expected to rise rapidly over the next year.  However, only 23% of consumers have actually received an offer from a store on their phones.  Why? Because retailers are falling far short of consumer expectations.

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How to recognize a new client & get them back in again

Question: How many times have you visited a business for your first time, made a purchase and in a week or so, received a welcome letter or packet from that business?  ...

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: If it’s not perfect...

I went to a charity luncheon yesterday afternoon.   It’s not my normal weekday routine, but I was asked by a close friend, it was for a good cause, and it was being ...

Competing against Internet sales

Once upon a time, not so very long ago, young love-struck couples would visit their trusted jeweler looking for an engagement ring.   “Look how it sparkles. It’s b...

Here’s to Hope!

I talk to hundreds if not thousands of retailers on a regular basis, and it continues to amaze me how many of them are hoping that things get better and the economy turns...

The Story Behind the Stone: Can you say Chrysophrase?

The Story Behind the Stone: Can you say Chrysophrase?

Chrysophrase; oh sure, that’s easy for you to say. But can you spell it? That’s where many a jeweler trips up. Spelled chrysoprase, chrysophrase or chrysoprasus, this...

The Retailer’s Perspective: I hate it when that happens...

As I’m struggling with this whole Internet thing, I asked my readers for input on my websites and what I’m doing wrong in regards to them.   Well, apparently I’m...

Applied Marketing 101: How to offer credit like the chain stores

Applied Marketing 101: How to offer credit like the chain stores

Gems One’s Gemstar kiosk credit program delivers strong results

Last May, I wrote about the impending launch of a multi-lender consumer financing program aimed at provid...

Internet Marketing Strategies: Why people don’t “like” you? Part 2

Last month we looked at reasons why Facebook users don’t like your page, or once they liked your page will unlike it later.   This month we will continue the discuss...

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Gemvision releases Matrix Version 8

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Synchrony Financial introduces new brand

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