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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Swimming with the sharks!

The day before the last Atlanta Jewelry Show, I took my good friend and customer Scott for a swim in the shark tank at the Georgia Aquarium.  You have to sign up for it months in advance, and sit through a ninety minute orientation, but eventually you get to squeeze into a wet suit, strap on a tank, and walk to the edge of a stadium sized fish tank filled with whale sharks, rays, and other potential man-eaters.

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Competing against the big chains this holiday season

The election is over - but just when people are starting to think it might be safe for them to turn on the television, there’s a whole new slew of ads bombarding viewer...

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Modern Day Selling - The Modern Day Store: Creating a unified store Article II: The Great Awakening

Last month we began a journey to lead you to new found freedom and success. In article number one, we discussed the great disconnection that has taken place between owner...

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Making cuts!

With the economic conditions that exist today, I keep hearing jewelry retailers talking about making cuts in order to maintain profit.   I agree you must make some cut...

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The Story Behind the Stone: Inside the artist’s mind

The Story Behind the Stone: Inside the artist’s mind

Collectors of designer jewelry are attracted to the distinct appeal of an item, the quality of its manufacture and very often the story behind the piece. Expert retailers...

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The best time of the year

It’s here again! We’ve been preparing for this since January. It’s the culmination of all our new inventory selections, marketing campaigns, store display upgrades ...

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The Retailer’s Perspective: It’s the Crazy... I mean the Christmas Season

Well, well, well, here we are once again at the most important time of the year for the jewelry industry.   That time of the year that brings out the best of the crazy...

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Internet Marketing Strategies: Internet offers Part 1

 

If you are a regular reader of my column, you know that Internet Marketing is constantly changing.   What worked last year may not work now. Learning about and takin...

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Applied Marketing 101: Using value and price to drive traffic (Part 2)

Last month, we examined the current state of the art in retail pricing strategies from a conceptual standpoint. Now, let’s take a pragmatic look at the question of how ...

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