Thinking back to your childhood, you probably remember those special people who occupied “Hero Status” in your mind. My personal favorites were usually Marvel Comics’ characters such as Spiderman and Iron Man. Undoubtedly, you had yours. As you got older, you found those certain people that you looked up to as Role Models. Perhaps you patterned your dress, speech, habits and ethics after these people. This in its simplest form is what is known as “Modeling.”
Columnists
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
You’ve got questions
You haven’t been a jeweler very long if you haven’t asked yourself at least one of the following questions:
When is the right time to freshen up ...
One of the most interesting reports I like to read from store data we collect is one known as “Price Points Potential Net Profit.” This shows the potential additional...
Setting your Selling Price for Maximum Profit
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Sale event success factors
So you’re thinking about running a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You might ...
Modern Day Selling - The Modern Day Store: Article V Understanding your defining moments in life
There are many great truths I have shared in my previous articles that are designed to bring value and purpose to your career and life. This month I am very excited to sh...
Read any good books lately?
It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business. Yo...
The Story Behind the Stone - The Geology of Glamour
Highly traditional jewelry has given way to a preference for the individualized look amongst today’s jewelry collectors. One-offs from big name designers are the rarifi...
The Retailer’s Perspective - You were warned!
I know a lot of business owners will disagree with me, but I don’t want everyone that walks through my front door or calls me on the phone to be my customer. And, ...
Applied Marketing 101 - The view from Vicenza
As I write this, I am returning to America from the Vicenzaoro Show on a Delta 767 bound for Kennedy airport. The Winter Vicenza Show is the annual starting point for sty...
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Columnists
| Mia Katrin | |
JTV’s Jay Boyle - Enjoying the Colorful Life
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
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| David Brown | |
How are your reorders?
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| Bob Epstein | |
The Price is Right
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| Brad Huisken, President IAS Training | |
The Turnover
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: A brief history of the power cuff
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| Chuck Koehler | |
The Retailer’s Perspective: This is harder than it looks!
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| George Prout | |
Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)
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| Brad Simon | |
Internet Marketing Strategies: Mobile coupons
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