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The Birth of a Treasure

The Birth of a Treasure

Expecting the birth of her first child in 2008, Puja Bordia realized the time was right to launch her lifelong dream, her own designer jewelry company. Descended from 18 generations of jewelers in Jaipur, India, jewelry was in her blood. It was also her passion.

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24 Karat Corner: Publish or perish?

Joe is a third generation retail jewelry store owner.   His son Mark runs the shop, his wife the books.   After school, or during the weekends and summer, there is ...

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The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

Could anything positive spin out of the shiver-worthy economic free-fall we endured not long ago? A few things come to mind without searching too far. In the fore is the ...

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Cost effective advertising strategies

From an advertising perspective, it’s tough being an independent retail jeweler. There’s just no way to compete with the big box stores who spend millions of dollars ...

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Retaining Customers

I don’t know if you realize it, but there is a major controversy between to retail schools of thought. One thought is that price is king and customer loyalty is dead. T...

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How to plan your future growth

How to plan your future growth

Over our last few articles you will have completed the steps in determining your long-term required wealth, the level of gross profit and the sales you will require to ac...

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The Retailer’s Perspective: It’s a CAD CAD World...

They say that change is inevitable, and I agree. So many of us complain about how the internet has changed our businesses, but in the next breath talk about how much we l...

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Modern Day Selling: Article 6: Selling with vision and insight

In our journey to discovering new avenues to success, I hope that you have found great satisfaction in connecting with your customers in a new way. At this point you have...

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A “Goodwill” promotion that works!

Let me ask you a question. How would you like to do a promotion that brings instant “Goodwill” to your store from clients?   Did I mention that it is also very pro...

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