Columnists

Columnists

Internet Marketing Strategies: Dos and Don’ts of Facebook Marketing Part 1

Is your Facebook Page receiving less activity? Have you noticed your posts are reaching fewer of your fans?

If so, you are not alone. The reason this is happening is because Facebook implemented major changes to business pages. These changes were necessitated by Facebook’s massive growth. There are now 1.3 billion Facebook users, and 757 million of them log onto Facebook every day, sharing pictures, links to websites, videos and other content. Over 4.75 billon items are shared on Facebook every day!

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Effective Clienteling

In today’s retail jewelry environment a retailer has to look at every opportunity possible to create sales. One of the most misunderstood strategies is clienteling via ...

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Summer Surveys: Get customer feedback now and have a more profitable holiday shopping season

A few months ago I happened to be driving down the road with my business partners when we passed a relatively new eating establishment. “Have you tried that place yet?...

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Applied Marketing 101: 8 key jewelry trends for Christmas 2014

Applied Marketing 101: 8 key jewelry trends for Christmas 2014

One of the most enjoyable aspects of my job is doing the appropriate research and building a solid intellectual framework for developing insights into what will be hot fo...

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The Retailer’s Perspective: Cha Cha Cha Changes...

The old saying, “Times change, people don’t,” is so very true. I’m still the same person I was back in 1978 when I got into this business. But boy, the times and ...

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Modern Day Selling: Effective Closing

Have you ever really thought deeply about the concept of closing a sale?   For many sales associates closing can be very complicated and complex. It often is the harde...

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The Birth of a Treasure

The Birth of a Treasure

Expecting the birth of her first child in 2008, Puja Bordia realized the time was right to launch her lifelong dream, her own designer jewelry company. Descended from 18 ...

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24 Karat Corner: Publish or perish?

Joe is a third generation retail jewelry store owner.   His son Mark runs the shop, his wife the books.   After school, or during the weekends and summer, there is ...

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The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

Could anything positive spin out of the shiver-worthy economic free-fall we endured not long ago? A few things come to mind without searching too far. In the fore is the ...

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Stuller’s Packaging, Displays & Gifts catalog

(LAFAYETTE, La.) - U.S. based manufacturer and distributor, Stuller is pleased to announce...

 

Frederic Duclos introduces new two-tone product

Frederic Duclos is pleased to present his newest two-tone inspirations. Featured here (...

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