Columnists

Columnists

Modern Day Selling - Sales Truth #6: Create a Show Time experience

Last month we discussed the importance of maintaining your passion and energy levels. Today, I am going to share with you some insight that will revolutionize your selling style. It is the concept of creating a show time experience for your customer’s while you are selling them.

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Set Goals - Increase Sales!

Setting goals is an important part in every aspect of one’s life. They provide us with, among other things, direction and motivation. People generally talk about two ty...

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The Story Behind the Stone: Mines and Minerals

The Story Behind the Stone: Mines and Minerals

The arid and austere landscape making up so much of the state of Arizona is host to some of the most sought after gem minerals anywhere. Historically, their discovery and...

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A tweak away from success

Are you living your dream? Think back when you were a child. What inspired you? How did you see your life unfolding? What was your dream? Are you living that dream now?

We...

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The Retailer’s Perspective: Holy Cow! Look at the calendar

Hey, what the heck was that?   I got up this morning and got a cup of coffee, walked out to my deck, and had to walk back in and put on a sweatshirt.   Somehow or t...

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Internet Marketing Strategies: A coded message

There is a new tool available to retailers today that can help you to market your store and bring in new customers as well as make shopping in your store more interactive...

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Jewelers - Go Green and close more sales!

Why did your customer not buy that bracelet? Why did the lady who really liked that necklace walk out without buying it? Because she has a necklace!

Yes, she likes yours more,...

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The Best Policy: Setting Limits - Two jewelers, two losses... two insurance policies

1.  Amy Thist never saw a need to carry anything other than standard business insurance for her jewelry business, and so she purchased a “business package” policy tha...

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Stuller Bridge – a must see for “Tomorrow’s Jeweler”

Yes, normally I write columns on the subject of marketing, but this one will be a bit different.  What does Stuller’s Bridge event have to do with marketing?  Maybe n...

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Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

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