Columnists

Columnists

10 ways to ramp up your holiday marketing for a successful season

10 ways to ramp up your holiday marketing for a successful season

Have you ever made it to the month of November and thought: “What in the world am I going to do to bring customers in my door this Christmas?  Should I run a newspaper ad (if so, what kind), should I do radio, cable TV, social media... oh Santa, please tell me what works!!”   Unfortunately, for many early years in my store’s existence, I used to ask myself this very question.  Have you found yourself thinking the same thing?  C’mon now... Santa is watching you!!

Read more...
 

24 Karat Corner: News and Views from the 24 Karat Club Southeastern U.S.

Bleeding the customer dry

It was a sticky, steamy South Florida afternoon, so I thought I’d swing by my friend Kenny’s store on the way back to the office.  ...

Read more...

Has your business had its annual servicing?

No, you haven’t got your jewelry publications mixed up with your favorite car magazine! There are a lot of similarities between your vehicle and your business... both h...

Read more...

Adapting to new consumer buying habits

Hopes and expectations are that this will be an improved Christmas shopping season with an increase in sales for independent jewelry store owners. The consumer is coming ...

Read more...

Modern Day Selling: The Modern Day Store: Creating a unified store

Article 1: The great disconnection

Today, we start a new journey down a path that has yet to be explored. It was during my success with Modern Day Selling that I bec...

Read more...

Applied Marketing 101: Using value and price to drive traffic (Part 1)

Anyone engaged in retail understands that in today’s environment, it’s hard to drive traffic without providing your target audience with a sense that you’re offerin...

Read more...

Selling jewelry in the current economy

No longer can a jewelry retailer sit back and wait for customers to come to them. A jewelry store owner can’t just build the ivory palace and hope for customers to come...

Read more...

The Story Behind the Stone: Jewelry for art’s sake

The Story Behind the Stone: Jewelry for art’s sake

Jewelers are always assessing and reassessing who their consumer is - and what demographic does their product line actually appeal to? Shopper’s tastes and buying habit...

Read more...

Mix it up with Fabulous Fall Fashion

An explosion’s going on in fashion and it’s everywhere! The runways are vibrant with a riot of color, pattern and texture.   Deep jewel tones - purple, tangerine, ...

Read more...
Page 21 of 73
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Gabriel & Co. unveils Amavida

Popular fine jewelry brand’s new Bridal Collection (NEW YORK) – Gabriel & Co.,...

 

Frank Reubel unveils Petite Bridal collection in Vegas

Frank Reubel Designs released a collection of Petite Bridal that was a huge success at thi...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo