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Modern Day Selling - The Modern Day Store: Article III

Beginning the process of reconnecting

In this third article of creating The Modern Day Store we are going to focus on the process of reconnecting owners and sales associates into a unified team. This is often the most difficult part of the process because there are many things that can hinder you from making such a connection. Today I am going to share with you three key factors that must be maintained during the process of your reconnection. They are a truce process, a process of give and take and a process of forgiveness. These are the main ingredients of creating a positive reconnection. If you take out any one of these ingredients, your process of reconnection will most likely fail.

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The Story Behind the Stone: East meets West in a clever turn

The Story Behind the Stone: East meets West in a clever turn

An eye-shaped gemstone, known as the Marquise cut, is not a new stone shape. In fact, it is thought to owe its delightful silhouette to Madame de Pompadour, the mistress ...

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The Retailer’s Perspective: So, that was Christmas

Last month I wrote about some of the craziness that was going to be brought into your store over the Christmas season - and I wasn’t talking about the good kind of craz...

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Internet Marketing Strategies: Internet offers Part II

Last month we took a look at a new method to use the Internet to drive consumers into your store.   We then discussed the popularity of this method as well as creating...

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Applied Marketing 101: 2013: The incipient arrival of the digital natives

As the nineteenth century drew to a close, scientists could reflect with satisfaction that they had discovered pretty much all of the mysteries of the physical world: ele...

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The Best Policy: How good is your alarm system?

A layman’s explanation of Line Security

You are a parent and your daughter is about to leave on her first long-distance driving trip.   You’ve given your permission...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Swimming with the sharks!

The day before the last Atlanta Jewelry Show, I took my good friend and customer Scott for a swim in the shark tank at the Georgia Aquariu...

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Competing against the big chains this holiday season

The election is over - but just when people are starting to think it might be safe for them to turn on the television, there’s a whole new slew of ads bombarding viewer...

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Modern Day Selling - The Modern Day Store: Creating a unified store Article II: The Great Awakening

Last month we began a journey to lead you to new found freedom and success. In article number one, we discussed the great disconnection that has taken place between owner...

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