05282015Thu
Last updateWed, 27 May 2015 2pm

Columnists

The Story Behind the Stone: Priceless time; mesmeric Cartier clocks

Not all Cartier objects are jewelry. The century old jeweler to nobility and the famous turned out an enormous array of luxury goods over the years. Each object became a window into the times and lifestyle of the era in which it was produced. The venerable house of Cartier created lavish rare jewelry including tiaras for their aristocratic clientele, which were plenteous. During the Art Deco period they were considered to be the dominant jeweler of high society around the world. At auction one can still find Cartier’s cocktail and smoking accessories, which were wildly popular in the 1920s.

The Story Behind the Stone: Give us a kiss

February is all about love. Valentine’s Day is a jewelers dream because one can market all kinds of luxury items to your customers. And since shoppers are looking for special tokens of affection for family and friends, and not just for romantic partners, you can paint the Valentine story with a broad brush.

The Story Behind the Stone: More than just a pretty facet

The trait that makes colored gemstones so appealing is their storytelling opportunity. Most of them are sourced in remote parts of the world, often at great peril to the gem hunter. Political hot-spots and treacherous accessibility near mining regions contribute to the overall risky climate involved with their harvest.

The Story Behind the Stone: Decoding exotic pearls

Cultured pearls offer retailers an ongoing revenue stream because the lustrous orbs appeal to every age group, all tastes, and all budgets. That’s a pretty good deal. They aren’t white diamonds; when you’ve had one, you’ve had them all. Cultured pearls today are produced in myriad colors and shapes that no one dreamt about a decade or two back. So when you’ve sold one to your customer, you may actually be building in a taste for these gems rather than providing “one and done.”

The Story Behind the Stone: Chocolate Schmocolate, let’s try Sherry

It’s hard to imagine, but there was a time not that long ago when it was very difficult to sell brown diamonds. “Brownies” in all saturations and tones were relatively available, but were seen as inferior to the coveted colorless or “white” diamond. By all counts, brown diamonds are the most common of fancy colored diamonds.

  • Newsletter

  • Latest Post

  • Most Read

Columnist



Media Kit