Have you ever made it to the month of November and thought: “What in the world am I going to do to bring customers in my door this Christmas? Should I run a newspaper ad (if so, what kind), should I do radio, cable TV, social media... oh Santa, please tell me what works!!” Unfortunately, for many early years in my store’s existence, I used to ask myself this very question. Have you found yourself thinking the same thing? C’mon now... Santa is watching you!!