Columnists

Columnists

The Best Policy: The Burglary Next Door and the wisdom of safe placement

Jeweler Perry Reeba had two good safes for his level of inventory - they were not the highest rated safes by any means, but they met his insurance company’s requirements for a store with his amount of inventory.  Both safes were described by the manufacturer as a “UL TL 30.”   Perry could have bought a single, higher rated safe, but he had reasoned that the two lesser-rated safes would cost about the same or less, and he would have the advantage of being able to split his merchandise into two containers. 

Read more...
 

Knowing when and how to retire

Consider the independent store owner reaching retirement age. It’s been thirty years of hard work, long hours, many weekends, most holidays, and while the business hasn...

Read more...

The Modern Day Sales Presentation: Establishing trust to open lines of communication

Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? The first thing that comes to my mind...

Read more...

Applied Marketing 101: The incipient attack of the yellow, green and purple diamonds

There is a fundamental marketing concept called “Share of Voice,” which can be defined as follows: the ratio of the portion of advertising activities for one company ...

Read more...

Sales Contests

 

Sales contests are a means by which you can increase sales and/or profits while at the same time making the job fun for your salespeople.   Salespeople overall are v...

Read more...

What’s your New Year’s resolution?

Transformations

Out with the old, in the new! Have you made your New Year’s resolutions? The New Year offers an opportunity for reflection, for taking stock of wha...

Read more...

24 Karat Corner: Why we do the things we do

24 Karat Corner: Why we do the things we do

Christmas is just around the corner, and if you are like me, the only thing on your mind right now is:   What holiday gift should I get for the 55 members of The 24 Ka...

Read more...

Internet Marketing Strategies: Video Marketing is cost-effective

With high-speed Internet and an array of categories to choose from, online video viewing has exploded. In fact, YouTube alone receives more than three billion views on a ...

Read more...
Page 4 of 70
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo