Columnists

Columnists

Effective Clienteling

In today’s retail jewelry environment a retailer has to look at every opportunity possible to create sales. One of the most misunderstood strategies is clienteling via the telephone. Far too often a retail jewelry store owner gets all excited to start a telephone campaign and it actually hurts the store more than it helps.

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Summer Surveys: Get customer feedback now and have a more profitable holiday shopping season

A few months ago I happened to be driving down the road with my business partners when we passed a relatively new eating establishment. “Have you tried that place yet?...

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Applied Marketing 101: 8 key jewelry trends for Christmas 2014

Applied Marketing 101: 8 key jewelry trends for Christmas 2014

One of the most enjoyable aspects of my job is doing the appropriate research and building a solid intellectual framework for developing insights into what will be hot fo...

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The Retailer’s Perspective: Cha Cha Cha Changes...

The old saying, “Times change, people don’t,” is so very true. I’m still the same person I was back in 1978 when I got into this business. But boy, the times and ...

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Modern Day Selling: Effective Closing

Have you ever really thought deeply about the concept of closing a sale?   For many sales associates closing can be very complicated and complex. It often is the harde...

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The Birth of a Treasure

The Birth of a Treasure

Expecting the birth of her first child in 2008, Puja Bordia realized the time was right to launch her lifelong dream, her own designer jewelry company. Descended from 18 ...

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24 Karat Corner: Publish or perish?

Joe is a third generation retail jewelry store owner.   His son Mark runs the shop, his wife the books.   After school, or during the weekends and summer, there is ...

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The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

Could anything positive spin out of the shiver-worthy economic free-fall we endured not long ago? A few things come to mind without searching too far. In the fore is the ...

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Cost effective advertising strategies

From an advertising perspective, it’s tough being an independent retail jeweler. There’s just no way to compete with the big box stores who spend millions of dollars ...

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