Columnists

Columnists

Cost effective advertising strategies

From an advertising perspective, it’s tough being an independent retail jeweler. There’s just no way to compete with the big box stores who spend millions of dollars on national ad campaigns. On any major holiday, the newspapers and television channels are flooded with expensive, glitzy advertising. There’s just no way to compete - or is there?

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Retaining Customers

I don’t know if you realize it, but there is a major controversy between to retail schools of thought. One thought is that price is king and customer loyalty is dead. T...

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How to plan your future growth

How to plan your future growth

Over our last few articles you will have completed the steps in determining your long-term required wealth, the level of gross profit and the sales you will require to ac...

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The Retailer’s Perspective: It’s a CAD CAD World...

They say that change is inevitable, and I agree. So many of us complain about how the internet has changed our businesses, but in the next breath talk about how much we l...

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Modern Day Selling: Article 6: Selling with vision and insight

In our journey to discovering new avenues to success, I hope that you have found great satisfaction in connecting with your customers in a new way. At this point you have...

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A “Goodwill” promotion that works!

Let me ask you a question. How would you like to do a promotion that brings instant “Goodwill” to your store from clients?   Did I mention that it is also very pro...

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A Treasure of Jewels

A Treasure of Jewels

“Dream big, work hard and make it happen,” Puja Bordia, founder of the Tresor Collection of fine jewelry (tresorcollection.com), recently shared her fascinating color...

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24 Karat Corner: Been to a Radio Shack lately?

More than likely, probably not.   Years ago, I was a regular Radio Shack customer.   It seemed there was a store in just about every town.   You could count on t...

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The Story Behind the Stone: Bodacious Bulgari

The Story Behind the Stone: Bodacious Bulgari

Rome’s celebrated house of Bulgari has been the go-to jeweler with jet-setting shoppers for decades. From its inception, Bulgari jewels flaunted distinctive traits that...

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