Columnists

Columnists

Happy New Year - Already?

January? February? Valentine’s Day? Most retailers just want to make it through this year’s holiday shopping season before thinking about 2014. Besides, January is typically not a strong month for retail jewelry sales. Yet many shoppers have cash-in-hand to spend from work bonuses and family gifts. So it’s a good time to contemplate running a January clearance or customer appreciation sale to move some of your older inventory that did not sell over the holidays and to attract new customers into your store.

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The Modern Day Sales Presentation: Connecting with the Modern Day Customer

In the beginning your sale has unlimited potential. It has the potential to be quick, easy and effortless. It also carries the potential to be a long-winded, drawn-out ma...

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Applied Marketing 101: Quod Erat Demonstandum

Among the many contributions of ancient Greek philosophers at the dawn of civilization, surely the field of “Logic” belongs near the top of the list. Logic wasn’t j...

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You hate it – but you have to do it!

Most people hate to role-play.   However, as professional salespeople you have to do it.   Athletes have to practice, lawyers run mock trials, doctors work on cadav...

Walk like an Egyptian

Walk like an Egyptian

Who isn’t fascinated by ancient Egypt? Thousands of years before the Roman empire, Middle Ages or modern Europe, before ancient Greece was in its infancy, this dazzling...

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The Retailer’s Perspective: It’s beginning to look a lot like Christmas

Well, here we go again.   It’s Christmas in the jewelry business.   If you’re keeping score, this will be the 6th Christmas season since the Great American Rece...

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Are you ready for the most important month of the year?

Every retailer knows the answer when you ask them which month is the most important in their financial calendar. It doesn’t take a genius to know when it’s make or br...

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Effective direct mail marketing strategies

So you’ve made the decision to run a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You migh...

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Holiday success tips checklist

Our first full year of business had flown by.   We’d had ups and downs, trials and tribulations, but we’d finally made it thru.   A local competitor had tried t...

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