For some reason here lately, I feel like passing on some knowledge to my younger readers out there. I remember when I first got into this business in 1978, I couldn’t read enough trade articles trying to learn the “Dos & Don’ts” of this industry. Most of those articles were written by people trying to sell me something, so it was geared towards convincing me that what they were selling was a great idea, even if it wasn’t. So this article is not going to try to sell you anything. Instead, I’m going to state some facts and give you my opinion about them to try and keep you from making a mistake and learning the hard way.