Columnists

Columnists

The Retailer’s Perspective: The other side of the Internet

Last January I made the decision that 2012 was gonna be the year that I got on the internet bandwagon and stayed there.  Well, I got on the bandwagon, and I stayed there, but was it worth it?  Yes.  But, it’s still a tangled web to unweave.

In this day and age, the internet is just a necessary evil that all business owners have to live with on a day to day basis - whether we want to or not.  Over the course of the last year, I’ve become quite the website snob.  I see so many companies with websites that are horrible.  Either the writing is bad, the photos are crap, or they are so hard to navigate that I just move on to a competitor, swearing I’ll never let my websites get like that.

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The good news!

  I have several girlfriends who do not yet have boyfriends, but they still know which engagement ring they want. Women want diamonds! The Knot says that almost half ...

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Applied Marketing 101: The disappearance of the big spenders

As I write this, it’s the evening of December 22, and I’m on a train from New York City bound for home, several hours away. I spend the first 22 or so days of Decembe...

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How being a character will help you do business (Part II)

How being a character will help you do business (Part II)

Sometime ago, I wrote an article about how I developed the character/persona of Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing).   This dual personality (if yo...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Making dreams come true

For years, the number one event on the social scene for jewelers in the southeast is the annual 24 Karat Club Black Tie Dinner Dance held every Aug...

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Make the most of those busier shopping days

Now that the holiday season is behind you it’s time to look at the road ahead and try to maximize those key customer buying occasions during 2013.

Of course, the year ge...

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Modern Day Selling - The Modern Day Store: Article III

Beginning the process of reconnecting

In this third article of creating The Modern Day Store we are going to focus on the process of reconnecting owners and sales associat...

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The Story Behind the Stone: East meets West in a clever turn

The Story Behind the Stone: East meets West in a clever turn

An eye-shaped gemstone, known as the Marquise cut, is not a new stone shape. In fact, it is thought to owe its delightful silhouette to Madame de Pompadour, the mistress ...

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The Retailer’s Perspective: So, that was Christmas

Last month I wrote about some of the craziness that was going to be brought into your store over the Christmas season - and I wasn’t talking about the good kind of craz...

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