Columnists

Columnists

Internet Marketing Strategies: Changes at Facebook that affect your marketing

The Internet is constantly changing and major changes that affect your business can happen at any moment.  I write these columns over a month in advance of the time that you read them in order to have the publication laid out, printed, and mailed.  Due to this time delay vast changes can happen with Internet Marketing between the time I write an article and you read it.

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Top 10 ways a salesperson can increase sales

This month I thought I would detail my top ten ways that a salesperson can increase their personal sales.  There are three basic concepts to increasing sales from the st...

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The Retailer’s Perspective: It’s getting better all the time

As we’re about to enter another Christmas selling season, I’ve been noticing something that is making me very happy. I’m not losing money anymore. I can’t reall...

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The Retailer’s Perspective: Brick and Mortar still rules (kinda)

All you old timers out there like me remember the old days of doing business in this industry before the Internet.  Even though I have a really hard time remembering wha...

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The Top Seven Closing Techniques

After reading hundreds of books pertaining to sales and closing techniques, I have been able to take the one hundred or one thousand closing techniques and reduce them do...

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Internet Marketing Strategies: Getting an Edge with Facebook Marketing

Everyone knows that Facebook is an enormous network boasting 700 million users, rapidly moving to eclipse one billion. Over 30 billion pieces of content are shared every...

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Applied Marketing 101: The Chocolates are coming!

One of my favorite aspects of my job at Gems One is directing our global product development team. In this role, it’s my task to try to guess what consumers will be ask...

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The Story Behind the Stone: Great Balls o’ Fire Opal

The Story Behind the Stone: Great Balls o’ Fire Opal

All Types of Opal

Collectors of opal are ever enthralled with how many variations of the gem species exist. While some gemstones “are what they are,” opal has many inc...

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Sales Growth Expert: The Worst Bad Jewelry Business Assumption...

Assuming word of mouth advertising is the best form of marketing

Answer this question: Have you purchased an item or service in the past week or month that you were perfec...

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