Columnists

Columnists

The Story Behind the Stone: Untamed Cuts

The Story Behind the Stone: Untamed Cuts

Many jewelers have begun to get creative to keep shoppers of all price points engaged and buying their products during the Great Recession.

One top pick with both designers and consumers is exotic gemstones. They are available in every price range, so there is something to lure any jewelry lover who may have dropped out of collecting during the downturn economy.

Read more...
 

Applied Marketing 101: A foolproof method for increasing your bridal business

In times like these, the only sure path to sales and profits in the retail jewelry business is Bridal, so I emphatically urge you to focus your efforts on growing that po...

Read more...

Internet Marketing Strategies: A Tweet Marketing Tool

Twitter is the fastest growing and one of the hottest social networks on the Internet. For businesses, its power is unprecedented, but knowing how to use it for business...

Read more...

The next best question

I believe that sales and salesmanship is simply a matter of asking the right questions in order to determine what the customer’s wants, needs and desires are when it co...

Read more...

The Retailer’s Perspective: My every September column...

September is always kind of special to me. It’s this time of year that reminds me of a second springtime. It goes something like this.

After every winter, humans are j...

Read more...

Sales Growth Expert: Create the perception that will attract prospects to you

I was doing a five day sales training program for a company located in a very small town in South Carolina. One of those small, quaint towns with a population of just ...

Read more...

The Story Behind the Stone:The Glory of Golconda

The word Golconda often conjures up diamonds of the highest quality. Reasoning behind it is that verified Golconda is likely to be D color and near flawless. That’s a p...

Read more...

Applied Marketing 101: How Neurophysiology impacts advertising effectiveness

In recent years, marketing practitioners have been making great strides in understanding how the brain receives, stores, and reacts to advertising messages. I’m fascina...

Read more...

The most valuable time of your day!

I believe that the 20 - 30 minutes you spend setting up the store every morning is your most valuable time of day. You go into most jewelry stores while they are setting...

Read more...
Page 41 of 76
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

It’s an Endless Summer at RellerGold

This year marks the 50th anniversary of Bruce Brown’s seminal surfing film “The Endles...

 

Elisa Ilana’s new Beneath the Moon Collection

Elisa Ilana, a premier manufacturer of fine fashion jewelry, offering a variety of styles,...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo