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Sales Growth Expert: It’s all about the service It has always been - “All About The Service”

One of my first businesses, at the age of 10 or 11, was the fruit business. Back in the ‘50s grocery stores were not as prominent as they are today. Mom purchased eggs from the egg lady, bread from the bread man, milk from the milk man, all who sold door to door. As I watched Mom give them all money for their products I am sure I thought, “Why don’t I sell door to door and I will get the money?”

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What can I do as an individual salesperson to increase sales?

There are three basic ways that an individual salesperson can increase their sales. The first way would be to get more people to come into the store that you can sell. ...

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Profit vs Cash flow - what’s the big deal?

Profit vs Cash flow - what’s the big deal?

If you are running a business, you better know there is a big difference between profit and cash-flow. Though they seem similar, they are not, and you run the risk of put...

Internet Marketing Strategies: Confused about Internet marketing?

Websites, Google, Facebook, Search Engines, Online Video Marketing, Link Building, Local Search, Twitter, YouTube, Pay Per Click Advertising, Social Networking, SERPs, e-...

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Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Occasionally, technological changes occur that transform society in extraordinary ways. I’m sure you would agree that the development of the personal computer represent...

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Annoying pest or welcomed guest? That really is the question...

It has been said that we American’s really do open our mail over the trash can. Our junk mail is treated as welcome as a rodent/pest would be in our home. However, ce...

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The Retailer’s Perspective: Once upon a time...

You know, there are some things that improve with time - wine, jewelry, scotch, and me. But here lately there’s something I’ve realized that is NOT improving with ti...

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Making cuts!

With the economic conditions that exist today, I keep hearing jewelers talking about making cuts in order to maintain profit. I agree you must make some cuts today in or...

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The Best Policy: Alarm system check-up

Things you can do yourself to make sure your alarm system is “up to snuff”

For a lot of reasons, spring is a good time of year to give your alarm system a check-up. A...

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