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The Retailer’s Perspective: How do I attract customers in 2012?

Just so you know, the title of this month’s column is not a statement, it’s a question. What is the newest thing I have to figure out in order to drive customers to my business?

I started in this business in 1978 when cable TV was pretty new and we finally had 24 channels instead of 3. But, in the year 2012, as a single store retail operation, I just can’t keep up with everything. It makes me think about how easy it used to be. But, back in 1978, I used to think it was hard.

The Retailer’s Perspective: Let’s Get it ON!!!

Let’s makes this one short and sweet.  Here we are, December, 2011 and we all know what that means... Christmas in the jewelry business.

With few exceptions, most of us have had less than spectacular Decembers the last 2 or 3 years, but something tells me this one is going to be different.  Something tells me this one is going to be a pretty good season.  Here’s why.

The Retailer’s Perspective: Brick and Mortar still rules (kinda)

All you old timers out there like me remember the old days of doing business in this industry before the Internet.  Even though I have a really hard time remembering what I had for dinner last Friday night, I can remember when I actually sold diamonds to people who got their education from me.

The Retailer’s Perspective: My every September column...

September is always kind of special to me. It’s this time of year that reminds me of a second springtime. It goes something like this.

After every winter, humans are just ready to get out of their confined indoor spaces and get out into the sunshine. It’s a rebirth, if you will, of nature and the human spirit.

The Retailer’s Perspective: Paul, Paul, Paul...

Thirty four months ago I didn’t know Paul very well.  Yes, I had very regular encounters with him.  But, for the most part I didn’t give him much thought.  He was just one of the people floating around at the edges of my life, omnipotent, but stealthy.  On the other hand, having owned my own company over 25 years, I knew Peter quite well.

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