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What is this “USP” thing I keep hearing about & how will it help me?

USP or Unique Selling Proposition is a term that has been around for quite a while.  How can it help you in your jewelry store?

First of all, a USP is a one sentence to one paragraph description statement of what makes your store different from your competition.  It is simply a description of something only you as a store have.

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Internet Marketing Strategies: 2011 The Year of the Blog - Part 2

In last month’s article we took a look at the revival of Business Blogs and why every retail jeweler should spend time updating their current blog and/or start a new bl...

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The true cost of aged inventory

One of the biggest headaches for most retail jewelers is the issue of surplus inventory and what to do with it. In many cases the majority of this product has become old,...

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The Retailer’s Perspective: A blessing or a curse?

I’ve lived in Nashville, The Country Music Capital of the World, for almost 25 years.  During that time, I’ve had the opportunity to know thousands of musicians, mus...

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Applied Marketing 101: The Social Media Marketing Model

There is a revolution taking place right now in the way that retail businesses communicate with their customers. This revolution is so extraordinary, and so unprecedented...

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Capture customer feedback, because what matters to them should matter to you

It’s quite likely that we’ve all shopped in a store that made such a poor first impression, we’re determined not to give them the opportunity to make a second one. ...

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It’s Trade Show Season – so, are you prepared?

The next few months promise to be busy ones for most stores with trade shows and group meetings taking up a good chunk of the calendar. Often, depending on their store lo...

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The Story Behind the Stone: Real cut ups!

The Story Behind the Stone: Real cut ups!

Artists have been cutting into gemstones of all kinds for eons. And they’ve used the widest array of gemstones imaginable for displaying their artistic prowess. When th...

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Leaving the business in high style takes planning

So you finally decided to reap the rewards of all the time you’ve spent building a successful retail business. You’ve determined it’s time to sell. Now comes the mo...

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