Columnists

Columnists

Tapping the Designer Trend

Looking to add another engine to your sales? The hot trend of designer lines can be a powerful tool to jump start your business. In today’s economy, it pays to be proactive. Relying on standard bridal and custom sales doesn’t tap your store’s full potential. You have to create the desire for your clients.

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Make money from your repairs

Repairs often suffer as the ugly sister of many jewelry businesses. Compared to the more glamorous gold and silver departments, many stores leave repairs to take care of ...

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Internet Marketing Strategies: LinkedIn - your link to business professionals

LinkedIn was the very first Social Networking website.  Although it often gets overlooked by businesses today, and doesn’t receive the status that FaceBook and Twitter...

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The Retailer’s Perspective: Paul, Paul, Paul...

Thirty four months ago I didn’t know Paul very well.  Yes, I had very regular encounters with him.  But, for the most part I didn’t give him much thought.  He was ...

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Applied Marketing 101: The QR code/mobile tagging revolution part II

In the May issue, I addressed the impending explosion of QR Code usage in B to C communications, facilitating an application called Mobile Tagging that will allow retaile...

The Story Behind the Stone: The Star of BombayThe Story Behind the Stone: The Star of Bombay

The Story Behind the Stone: The Star of BombayThe Story Behind the Stone: The Star of Bombay

Sapphire in The Spotlight

Recent news of the Royal Wedding of Britain’s Prince William and Kate Middleton has renewed public ardor for sapphires. Their cobalt tint has k...

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Internet Marketing Strategies: Social Network Marketing

Social Networking is not a fad, it is not going away. Adding Social Networking to your marketing plan is no longer a novelty, it has become an important part of Internet...

Using the power of Momentum in your business

Momentum: Strength or force gained by motion or by a series of events.
-Merriam Webster

Do you have sales momentum in your store?

Practicing the basics of sales momentum ...

Sales Growth Expert The VULTURES want to eat you! It is up to you whether they do or not!

In nature a vulture is lazy. Vultures always take the easy way to the prize. And it is the same in the jewelry business where the prize is the sale. Vultures wait around ...

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Elisa Ilana’s new Beneath the Moon Collection

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