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The Story Behind the Stone: Radiating Sunstone

The Story Behind the Stone: Radiating Sunstone

Sunstone, the plagioclase feldspar mineral has attractive inclusions like hematite that lend a sparkly effect to the cut gemstones. These attractive hematite or even goethite crystals make each sunstone gem distinct from every other stone, and create reflections that appear to make the stone shimmer. Most gemstone lovers are familiar with the red orange variety, but the stone also comes in shades of green.

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Internet Marketing Strategies: Stay out of bad neighborhoods

When I was a child growing up my parents warned me to stay away from Bad Neighborhoods.

Today, nearly one half century later, I find myself giving that same advice to my c...

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Applied Marketing 101: Beads and the Product Life Cycle Curve

Applied Marketing 101: Beads and the Product Life Cycle Curve

Scarcely a day goes by without at least one retailer asking my opinion on if, and when, the bead frenzy will end. It’s an important question, given the extraordinary de...

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We all have a price... what’s yours?

The average customer considers the price of a product to be a key factor in their purchase decision. When you ask consumers about certain retail establishments, they may ...

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Is your location relevant?

By relevant I mean, is your location working for you today and for tomorrow? Is it bringing in traffic that is your desired customer base? Is traffic flow and parking e...

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The Retailer’s Perspective: What’s wrong with people?

Oh dear, where to start? Who gets the honor of being first today?

Picture the scene: It’s the first nice spring day of the year. We weren’t under any sort of weathe...

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Sales Growth Expert: It’s all about the service It has always been - “All About The Service”

One of my first businesses, at the age of 10 or 11, was the fruit business. Back in the ‘50s grocery stores were not as prominent as they are today. Mom purchased egg...

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What can I do as an individual salesperson to increase sales?

There are three basic ways that an individual salesperson can increase their sales. The first way would be to get more people to come into the store that you can sell. ...

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Profit vs Cash flow - what’s the big deal?

Profit vs Cash flow - what’s the big deal?

If you are running a business, you better know there is a big difference between profit and cash-flow. Though they seem similar, they are not, and you run the risk of put...

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ASHI introduces “Holiday Love” Marketing Program

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Box Brokers’ unveils new interchangeable tray display series

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