Columnists

Columnists

Applied Marketing 101: A foolproof method for increasing your bridal business

In times like these, the only sure path to sales and profits in the retail jewelry business is Bridal, so I emphatically urge you to focus your efforts on growing that portion of your business. Fortunately, there is a very specific course of action you can take this Fall that will seed your Bridal business for next year. Even better, this course of action is self-funding (in fact, it creates incremental sales and profits, in addition to expanding your customer base), so you’ll actually make money while creating next year’s Bridal customer base.

Read more...
 

Internet Marketing Strategies: A Tweet Marketing Tool

Twitter is the fastest growing and one of the hottest social networks on the Internet. For businesses, its power is unprecedented, but knowing how to use it for business...

Read more...

The next best question

I believe that sales and salesmanship is simply a matter of asking the right questions in order to determine what the customer’s wants, needs and desires are when it co...

Read more...

The Retailer’s Perspective: My every September column...

September is always kind of special to me. It’s this time of year that reminds me of a second springtime. It goes something like this.

After every winter, humans are j...

Read more...

Sales Growth Expert: Create the perception that will attract prospects to you

I was doing a five day sales training program for a company located in a very small town in South Carolina. One of those small, quaint towns with a population of just ...

Read more...

The Story Behind the Stone:The Glory of Golconda

The word Golconda often conjures up diamonds of the highest quality. Reasoning behind it is that verified Golconda is likely to be D color and near flawless. That’s a p...

Read more...

Applied Marketing 101: How Neurophysiology impacts advertising effectiveness

In recent years, marketing practitioners have been making great strides in understanding how the brain receives, stores, and reacts to advertising messages. I’m fascina...

Read more...

The most valuable time of your day!

I believe that the 20 - 30 minutes you spend setting up the store every morning is your most valuable time of day. You go into most jewelry stores while they are setting...

Read more...

Tapping the Designer Trend

Looking to add another engine to your sales? The hot trend of designer lines can be a powerful tool to jump start your business. In today’s economy, it pays to be proac...

Read more...
Page 42 of 77
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Gemvision releases Matrix Version 8

(DAVENPORT, Iowa) - From design to manufacturing the new version of Matrix offers a compre...

 

Synchrony Financial introduces new brand

New name, well-known financing solutions Known in the jewelry industry as a leading pr...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo