09252017Mon
Last updateFri, 22 Sep 2017 12pm

Columnists

Yes You Can!

Positive thinking. It’s a powerful force. How can you tap into it to increase your success?

Nothing breeds success like success. It’s a virtuous circle. You know the feeling. You’re having a great day. You’re on top of the world. Nothing can burst your bubble. Everything’s humming in your store. Everything’s easy. You’re enjoying life. You’re having fun! A customer walks into that bubble. What do you think the effect is going to be? Everything she sees is bathed in that pleasing atmosphere.

Tapping the Designer Trend

Looking to add another engine to your sales? The hot trend of designer lines can be a powerful tool to jump start your business. In today’s economy, it pays to be proactive. Relying on standard bridal and custom sales doesn’t tap your store’s full potential. You have to create the desire for your clients.

The Self-Purchasing Woman

Like bread and butter or peaches and cream - the connection of women and jewelry is powerful and primal. What makes it tick? Romance, beauty, sentiment, symbolism, all factor into this elemental relationship.

A haven for the arts in the heart of Tennessee

“My parents told me to ‘go where your heart is,’” says Stephen Spicer recalling his college years, struggling with a marine biology major he thought would be practical. “I loved working with gems, but thought you couldn’t make a living creating jewelry.”

“I started collecting rocks when I was ten.  I was mesmerized by my first purchase, a quartz and pyrite mineral specimen - its beautiful crystalline structure. My parents spoke to a local Chattanooga lapidarist when I was 12 and they accepted me as an apprentice. I learned how to cut cabochons and cast jewelry and gained knowledge of gems. I made my first ring that year. My dad still wears it.”

Happy Holidays: Formulas for success in the emerging economy

Holiday Season 2010. What a great opportunity to take stock of the new retail landscape. It’s been two years since the economic meltdown. Though these years have been challenging, the economy has stabilized and we’re on the path forward again. Major financial institutions are no longer routinely on the brink of collapse, the stock market has regained a substantial portion of its loss, economic growth - although slow - is now growth rather than loss. This year is better than last. Although tightness of credit and recalcitrant unemployment remain, we’re moving again on the spiral upward.

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