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Columnists

A loyal customer base leads to long term business success

The key to any successful business is a steady customer base, so building customer loyalty is critical for the growth and prosperity of yours. It’s widely known that it’s more expensive to recruit a new customer than it is to retain the one you have already won. In fact, a typical retailer will see as much as 80 percent of their business come from 20 percent of their customers. Nonetheless, it’s all too common for jewelers to neglect their invaluable, loyal customers, yet spend a large percentage of their marketing and advertising budget trying to attract new ones. The following suggestions should help build customer loyalty, offer a better shopping experience, and help lead to a more profitable business:

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Sales Manager - the toughest job!

I really believe that the job of sales manager is one of the toughest, if not the toughest job in retail. Too often a person is made the sales manager simply because they...

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The Story Behind the Stone: Some quartz offers more than surface attraction

The Story Behind the Stone: Some quartz offers more than surface attraction

Quartz is the most plentiful substance on earth. You may have a microscopic speck of it in your eye right now! That’s what that itch is. But it also grows in massive cr...

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Training salespeople

As a business owner or sales manager, the first thing that we need to realize is that we are in the business of hiring and training salespeople for the rest of our busine...

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Sales Growth Expert: How to turn complaints into loyalty

Countless studies have shown that a satisfied customer will tell 3 - 5 people about your store, product or service, while on the other hand, a dissatisfied customer will ...

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Three good reasons why diamonds need to be the backbone of your business

If a jeweler returned from the 1950s, would he recognize the retail landscape that jewelers have to deal with today? Probably not. The consumer of the 21st century is a d...

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Internet Marketing Strategies: Social Media Marketing - making friends or making money?

Unless you have lived in a cave for the past few years, you have heard about using Social Media websites to market your store. Today there are over 1600 different Social...

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These “golden” days require a fresh look at merchandising strategy

With gold prices rising above $1,300 per ounce, many jewelers have watched gold jewelry sales fall. In a recent survey conducted by National Jeweler , 89 percent of respond...

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The Retailer’s Perspective Exact same stone, different colors

Over the last two decades, something of a phenomenon has swept across our industry. So much so in fact that I don’t know how to handle it most times. See, I used to be ...

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Metallix Refining launches advanced precious metals recycling technology

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GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

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