Columnists

Columnists

Coaching & selling value!

Years ago, when I started my career in retail I was required to read a book titled “Successful Shoe Salesmanship” by Dr. William Rossi. One statement from that book has stood out in my mind for over thirty years. The statement was: “Give your shoes a reason for being and you give your customer a reason for buying.” In other words, it is up to the salesperson to create value in the merchandise they are selling, whether the item is shoes, jewelry, furniture, electronics or space shuttles.

Read more...
 

You want inspiration? Here it is!

A dark haired little boy was walking along a back road when something shiny caught his eye off to the side.

Intrigued, he picked up the object and realized it was an old p...

Read more...

The Story Behind the Stone: Oh Victoria!

The Story Behind the Stone: Oh Victoria!

Winner of the 2010 Academy Award for Best Costume Design went to The Young Queen Victoria’s designer Sandy Powell. Historical movie buffs had a ball with the gowns and ...

Read more...

JewelryIndustryTweets.com puts Twitter to work for your store

For most of you who were in Vegas, it was hard to miss the huge, flat screen television JCK had set up outside one of the entrances to the show floor. The screen was set ...

Read more...

Internet Marketing Strategies: Video Hosting

Without a doubt the single most effective online marketing method is Video.  Short video ads about your store posted on various video hosting websites has a better chanc...

Read more...

When did you last ask yourself what you really wanted from your store?

Caught up in the day to day business of trying to make a living, it is easy to forget the purpose behind doing what you do – or even whether you still have a purpose an...

Read more...

Tis’ the season to plan early for increased holiday sales

If there was ever a time to start planning for the upcoming holiday shopping season, it’s now. Planning ahead is like giving a gift to yourself, and one that will surel...

Read more...

The Retailer’s Perspective: It’s October...again!

Two years ago this month the inevitable happened.  The world economy collapsed. As I prepare this year to go forward from October through December I can’t help but loo...

Read more...

SJTA Atlanta Jewelry Show Fashion Wrap Up

SJTA Atlanta Jewelry Show Fashion Wrap Up

Fall and Holiday Preview

It was all glamour and glitz at the SJTA Atlanta Show August 7-9 at the Cobb Galleria Centre. A new feature - “Jewelry on the Catwalk,” a fash...

Read more...
Page 44 of 70
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo