Columnists

Columnists

The Retailer’s Perspective: A blessing or a curse?

I’ve lived in Nashville, The Country Music Capital of the World, for almost 25 years.  During that time, I’ve had the opportunity to know thousands of musicians, musician wanna-be’s, stars on their way up, stars on their way down, stars on the top, and stars on the bottom.  And one thing they all have in common is the seemingly endless jokes about them.

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Applied Marketing 101: The Social Media Marketing Model

There is a revolution taking place right now in the way that retail businesses communicate with their customers. This revolution is so extraordinary, and so unprecedented...

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Capture customer feedback, because what matters to them should matter to you

It’s quite likely that we’ve all shopped in a store that made such a poor first impression, we’re determined not to give them the opportunity to make a second one. ...

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It’s Trade Show Season – so, are you prepared?

The next few months promise to be busy ones for most stores with trade shows and group meetings taking up a good chunk of the calendar. Often, depending on their store lo...

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The Story Behind the Stone: Real cut ups!

The Story Behind the Stone: Real cut ups!

Artists have been cutting into gemstones of all kinds for eons. And they’ve used the widest array of gemstones imaginable for displaying their artistic prowess. When th...

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Leaving the business in high style takes planning

So you finally decided to reap the rewards of all the time you’ve spent building a successful retail business. You’ve determined it’s time to sell. Now comes the mo...

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How would you like a proven way to get new customers in your door at almost no cost?

You won’t be able to wait for your telephone to ring!

Sometime ago, I had a competing jewelry store in our town go out of business.  While looking through the Yellow Pa...

Four areas where salespeople need knowledge & training

There are four basic areas where jewelry salespeople need to be knowledgeable, thus they need training in order to perform their job responsibilities.

Imagine an automobil...

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Internet Marketing Strategies 2011 - The Year of the Blog

Business blogs and blogging for marketing purposes became popular during the middle of the last decade and reached its peak in 2008.  Then social networking caught every...

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