"Seeing red," "feeling blue." Emotions are wrapped in color. Colors enliven these feelings. Hot reds, oranges and yellows electrify, stimulate, energize. Cool blues and greens soothe, calm, refresh. Beiges and grays along with black and white are tone neutral, a perfect background foil for more vibrant targeted pops of color. The neutrals' classic appeal project timeless elegance rather than trendiness.
The lure of designer jewelry continues to grow amidst a field of mass-produced "generic" jewelry. Reflecting cutting-edge style and a sharply branded image, projecting a uniquely inspired vision, designer jewelry adds the personal touch your customers crave. It ignites and captures their imagination.
Spring is in the air - finally! It's our reminder that nature moves in cycles. From every downturn, an upswing emerges. On the other side of winter's frozen impasse is spring's promise of renewed growth. By nature, spring is a time of hope.
Hope has consequences. Just watch the hair-trigger response of the stock market to daily - even hourly - trends in the news. Depression is a self-perpetuating cycle. Our attitudes affect reality. By focusing on the positive, you help create the reality you desire.
What's there to be hopeful about? What positive trends can the retailer focus on in the current climate?
Less Market Glut
In a market glutted for years with abundant inventory and competition, a winnowing is taking place. For years, we've seen a proliferation of the retail market from brick-and-mortars to the Internet and cable television shopping networks. Now large and small players - from the Fortunoffs to the small independents - are dropping out, leaving a smaller playing field. Redundant, stale inventories are being slashed. The upside for the resilient nimble survivors is a clearer playing field. Consumers, rather than being bombarded with overwhelming offerings, can be exposed to the best options, presented in a more enticing manner. Sometimes less is more. Capture your clients' attention. With less market overload, they will be more accessible to stimulate and excite.
Back to Basics
Business and the economy are returning to a sounder, more stable footing. Rather than business plans and projections based on inflated credit and economic bubbles, common sense is now returning to the fore. Solid, secure growth based on realistic predictions is better in the long run. Slow and steady saves the day.
Now is a great time to restructure. Clean house, getting rid of stale inventory and non-productive lines. Reorganize your store, eliminating old displays and offering fresh arrangements. How about updating your store's image? Have you toyed with innovative options? Consult with your staff. Introduce new lines. You'll attract your loyal clients' attention and capture a new customer base. Investing in yourself breeds confidence. It shows you're here to stay.
Return to Real Value
In times of uncertainty, people are drawn to lasting, durable value. Gold reigns. Now's the time to market jewelry of heirloom value, emphasizing that gold, platinum, diamonds and precious gems are heirloom investments. Bridal traditionally does well, even in lean times. Real, lasting quality has heightened appeal in a fluctuating world.
New, Positive Trends
Change is in the air. The world is going green. Ride the wave by greening your business. Offer environmentally conscious jewelry, packaging and displays, including ethically sourced metals and gems, such as recycled gold. Offer jewelry with inspiring messages. There's a new social consciousness. People are pulling for one another. Offer collections with some of the proceeds donated to charity. Host your own charity events. Get involved. People will notice. You'll inspire others in your community. Positivity breeds success.
Just flip on the news. We're bombarded daily with reports of major banks and businesses reorganizing and filing for Chapter 11. The new administration unfurls a continuous repertory of stimulus bills, TARP and mortgage restructuring plans. Not only is the road ahead changing, so is the very map, the landscape it's embedded in. We're in a brave new world and we're not done yet.