Columnists

Columnists

Annoying pest or welcomed guest? That really is the question...

It has been said that we American’s really do open our mail over the trash can. Our junk mail is treated as welcome as a rodent/pest would be in our home. However, certain types of direct mail, advertisements, etc. are welcomed warmly just like a guest in our home. So, how do you avoid being an annoying pest and become a welcomed guest?

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The Retailer’s Perspective: Once upon a time...

You know, there are some things that improve with time - wine, jewelry, scotch, and me. But here lately there’s something I’ve realized that is NOT improving with ti...

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Making cuts!

With the economic conditions that exist today, I keep hearing jewelers talking about making cuts in order to maintain profit. I agree you must make some cuts today in or...

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The Best Policy: Alarm system check-up

Things you can do yourself to make sure your alarm system is “up to snuff”

For a lot of reasons, spring is a good time of year to give your alarm system a check-up. A...

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What is this “USP” thing I keep hearing about & how will it help me?

USP or Unique Selling Proposition is a term that has been around for quite a while.  How can it help you in your jewelry store?

First of all, a USP is a one sentence to o...

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Internet Marketing Strategies: 2011 The Year of the Blog - Part 2

In last month’s article we took a look at the revival of Business Blogs and why every retail jeweler should spend time updating their current blog and/or start a new bl...

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The true cost of aged inventory

One of the biggest headaches for most retail jewelers is the issue of surplus inventory and what to do with it. In many cases the majority of this product has become old,...

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The Retailer’s Perspective: A blessing or a curse?

I’ve lived in Nashville, The Country Music Capital of the World, for almost 25 years.  During that time, I’ve had the opportunity to know thousands of musicians, mus...

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Applied Marketing 101: The Social Media Marketing Model

There is a revolution taking place right now in the way that retail businesses communicate with their customers. This revolution is so extraordinary, and so unprecedented...

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