Columnists

Columnists

Reach out to Millennials - our future industry leaders

How did you get started in the jewelry business?  Most likely, back in high school, you were not saying that you were going to grow up and be in the jewelry business.  Something influenced you though!  What?

You are this industry’s best asset!  You know this business!  You have been there through the ups and downs (including gold prices!).   You have the knowledge and experience to be the passionate resource to lure the brightest and most creative into our business.

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Beads, Beads, Beads - Part 1

Let’s face it, there should be no denying the bead craze that has swept through the jewelry industry.  If you’re anything like I was about a year ago, you may find y...

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Plan ahead so the family business will be a gift, not a burden, to heirs and successors

Approximately 92 percent of all jewelry stores are independently owned. Unlike many retail industries, family owned businesses are a very common form of ownership in the ...

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Gourmet on the Go

Tick-tock, tick-tock, the clock is ticking down to summer’s end. No doubt many of us will be ending the summer season the same way we started it - with backyard barbecu...

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Internet Marketing Strategies: Gaining new customers thru Local Search Marketing

How many of you would like to have more customers in your retail store?

If you wanted new customers in the past there were two main sources in which to advertise. They we...

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We don’t always do what’s best for us

My friend’s daughter has a loose baby tooth. The other tooth has been trying to get through for a while and is pushing at it from underneath. Now, it would be easy to g...

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Wake up jewelry retailers!

It’s time to step it up or you may find yourself stepping aside! I say this with the highest degree of respect for the industry and the people within the jewelry indus...

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The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

Avid consumer demand for all kinds of pearl jewelry has propelled pearl farmers to develop ever new pearl varieties from numerous mollusks in fresh and saltwater around t...

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Sales Growth Expert: Boost your prospecting and lower your marketing cost

Finding new customers by prospecting can be costly in time and your marketing dollars unless you make it personal.

3 Aggressive Power Prospecting Techniques

Technique #1: ...

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Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

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