Columnists

Columnists

We all have a price... what’s yours?

The average customer considers the price of a product to be a key factor in their purchase decision. When you ask consumers about certain retail establishments, they may respond with a phrase such as, “that place is expensive, but they have great service,” or perhaps remark that it’s, “inexpensive but offers poor service and weak inventory.” Whatever the impression, pricing is often part of the description.

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Is your location relevant?

By relevant I mean, is your location working for you today and for tomorrow? Is it bringing in traffic that is your desired customer base? Is traffic flow and parking e...

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The Retailer’s Perspective: What’s wrong with people?

Oh dear, where to start? Who gets the honor of being first today?

Picture the scene: It’s the first nice spring day of the year. We weren’t under any sort of weathe...

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Sales Growth Expert: It’s all about the service It has always been - “All About The Service”

One of my first businesses, at the age of 10 or 11, was the fruit business. Back in the ‘50s grocery stores were not as prominent as they are today. Mom purchased egg...

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What can I do as an individual salesperson to increase sales?

There are three basic ways that an individual salesperson can increase their sales. The first way would be to get more people to come into the store that you can sell. ...

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Profit vs Cash flow - what’s the big deal?

Profit vs Cash flow - what’s the big deal?

If you are running a business, you better know there is a big difference between profit and cash-flow. Though they seem similar, they are not, and you run the risk of put...

Internet Marketing Strategies: Confused about Internet marketing?

Websites, Google, Facebook, Search Engines, Online Video Marketing, Link Building, Local Search, Twitter, YouTube, Pay Per Click Advertising, Social Networking, SERPs, e-...

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Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Occasionally, technological changes occur that transform society in extraordinary ways. I’m sure you would agree that the development of the personal computer represent...

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Annoying pest or welcomed guest? That really is the question...

It has been said that we American’s really do open our mail over the trash can. Our junk mail is treated as welcome as a rodent/pest would be in our home. However, ce...

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