You know, there are some things that improve with time - wine, jewelry, scotch, and me. But here lately there’s something I’ve realized that is NOT improving with time... the banking industry.
USP or Unique Selling Proposition is a term that has been around for quite a while. How can it help you in your jewelry store?
First of all, a USP is a one sentence to o...
In last month’s article we took a look at the revival of Business Blogs and why every retail jeweler should spend time updating their current blog and/or start a new bl...
I’ve lived in Nashville, The Country Music Capital of the World, for almost 25 years. During that time, I’ve had the opportunity to know thousands of musicians, mus...
There is a revolution taking place right now in the way that retail businesses communicate with their customers. This revolution is so extraordinary, and so unprecedented...
It’s quite likely that we’ve all shopped in a store that made such a poor first impression, we’re determined not to give them the opportunity to make a second one. ...
|Jewelers sound off! What are your New Year’s resolutions for 2015?|
|Brad Huisken, President IAS Training|
|The Three W’s|
|Applied Marketing 101: Luck, Valentine’s Day, and your 2015 sales revenues|
|Internet Marketing Strategies: Does your Social Media suffer from CDD?|
|How to make the most of your December business|
|Modern Day Selling: The Seven Simple Truths|
|Diana Jarrett GG, RMV, Member NAJA|
|The Story Behind the Stone: More than just a pretty facet|
|24 Karat Corner: No deposit, no return|
|The Retailer’s Perspective: And another thing about appraisals|