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Internet Marketing Strategies: Top 10 Facebook tips for 2011

During 2010 Facebook became the most visited website on the Internet in the United States, passing Google for the top spot.  Facebook has become so much a part of our lives that Hollywood even made a movie about it!

Facebook is not only a place for family and friends to stay connected but an important place for businesses to connect with clients and potential customers.  If you spend less than 20 minutes a week on Facebook you are missing out on one of the greatest marketing opportunities.

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The Best Policy: Why is my alarm system being changed?

Does it still meet the standards it is supposed to meet?

Joe’s alarm system operated in the following manner: its primary means of communicating information about an in...

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New Year’s reflections and resolutions pay off for jewelers too

Happy New Year!  Time for retailers to rest, right?  Actually, don’t kick back in that easy chair just yet.  With the holiday shopping season over, this is the time ...

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A haven for the arts in the heart of Tennessee

A haven for the arts in the heart of Tennessee

“My parents told me to ‘go where your heart is,’” says Stephen Spicer recalling his college years, struggling with a marine biology major he thought would be prac...

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The ABCs of things with no ABCs

Recently on Facebook an old high school classmate asked a question about diamond grading.  I posted a response and was surprised at the number of my friends in the jewel...

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Sales Growth Expert: When the bullets are flying - How to handle the overflow of customers

I never thought of it this way, but John Slenko, service advisor for Griffin Brothers Tire, Wheels and Auto Repair, one of my sales & profit growth clients used the ...

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Sales Growth Expert: To maximize your jewelry sales, maximize praise

The old saying goes, “You can catch more flies with honey than you can with vinegar,” and you can maximize the help your staff members give you to gain and retain cu...

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The Story Behind the Stone: Digging deep into aquamarine

The Story Behind the Stone: Digging deep into aquamarine

Limpid aquamarine bedazzles legions of devotees. Its cool sea foam refreshes the eye and inspires a sense of wonder in designers. Aqua’s ethereal greenish blue is a mod...

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Getting back to basics

This month, we want to talk about two KPIs (Key Performance Indicators) - mark-up and stock turn which combined produces your Return on Investment (ROI). This is a measur...

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ARIVA expands Paradise Collection of alluring turquoise doublets

(PROVIDENCE, R.I.) - This fall, ARIVA is pleased to reveal new designs for its popular Par...

 

IDDeal Card scores high marks with retailers

Since its big release in January of this year, IDD’s IDDeal Credit Card Program is “al...

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