Columnists

Columnists

Sales Growth Expert: How to turn complaints into loyalty

Countless studies have shown that a satisfied customer will tell 3 - 5 people about your store, product or service, while on the other hand, a dissatisfied customer will tell 10 - 12 people. The math here is fairly obvious. Given the choice, you’d always rather have satisfied customers.

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Three good reasons why diamonds need to be the backbone of your business

If a jeweler returned from the 1950s, would he recognize the retail landscape that jewelers have to deal with today? Probably not. The consumer of the 21st century is a d...

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Internet Marketing Strategies: Social Media Marketing - making friends or making money?

Unless you have lived in a cave for the past few years, you have heard about using Social Media websites to market your store. Today there are over 1600 different Social...

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These “golden” days require a fresh look at merchandising strategy

With gold prices rising above $1,300 per ounce, many jewelers have watched gold jewelry sales fall. In a recent survey conducted by National Jeweler , 89 percent of respond...

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The Retailer’s Perspective Exact same stone, different colors

Over the last two decades, something of a phenomenon has swept across our industry. So much so in fact that I don’t know how to handle it most times. See, I used to be ...

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Coaching & selling value!

Years ago, when I started my career in retail I was required to read a book titled “Successful Shoe Salesmanship” by Dr. William Rossi. One statement from that book h...

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You want inspiration? Here it is!

A dark haired little boy was walking along a back road when something shiny caught his eye off to the side.

Intrigued, he picked up the object and realized it was an old p...

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The Story Behind the Stone: Oh Victoria!

The Story Behind the Stone: Oh Victoria!

Winner of the 2010 Academy Award for Best Costume Design went to The Young Queen Victoria’s designer Sandy Powell. Historical movie buffs had a ball with the gowns and ...

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JewelryIndustryTweets.com puts Twitter to work for your store

For most of you who were in Vegas, it was hard to miss the huge, flat screen television JCK had set up outside one of the entrances to the show floor. The screen was set ...

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