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Columnists

Reach out to Millennials – Part II

In Part 1 of this series we discussed who are the Millennials and how can an individual Jewelry Professional/Store use their assets to reach out to broaden the Millennial’s experiences towards career choices.

This article is intended to provide ideas or guidelines you may want to explore on what and how you or your store can attract Millennials to your business in general and as a career choice. Perhaps you have already incorporated some of these ideas and can share back with us any successes you have had with Millennials.

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The Retailer’s Perspective: Even Elvis loved gold

I took a tour of Graceland a few weeks ago to do some research and background for my latest novel. For some reason (that has nothing to do with being a jeweler), the thin...

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Happy Holidays: Formulas for success in the emerging economy

Holiday Season 2010. What a great opportunity to take stock of the new retail landscape. It’s been two years since the economic meltdown. Though these years have been c...

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The Best Policy: Insuring Trunk Shows

Could there be an unexpected coverage gap - just when the crime occurs?

Retail jeweler to insurance agent:  We’re going to have a trunk show next week and a salesman wil...

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A loyal customer base leads to long term business success

The key to any successful business is a steady customer base, so building customer loyalty is critical for the growth and prosperity of yours. It’s widely known that it...

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Sales Manager - the toughest job!

I really believe that the job of sales manager is one of the toughest, if not the toughest job in retail. Too often a person is made the sales manager simply because they...

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The Story Behind the Stone: Some quartz offers more than surface attraction

The Story Behind the Stone: Some quartz offers more than surface attraction

Quartz is the most plentiful substance on earth. You may have a microscopic speck of it in your eye right now! That’s what that itch is. But it also grows in massive cr...

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Training salespeople

As a business owner or sales manager, the first thing that we need to realize is that we are in the business of hiring and training salespeople for the rest of our busine...

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Sales Growth Expert: How to turn complaints into loyalty

Countless studies have shown that a satisfied customer will tell 3 - 5 people about your store, product or service, while on the other hand, a dissatisfied customer will ...

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