Columnists

Columnists

Sales Growth Expert

How to bring the telephone price shopper into the store

• If you offer a low price guarantee:

• If you DO NOT offer a low price guarantee:

We spend way too much money and time marketing, to get prospects to telephone us only to let them hang up before they make the commitment to come into our store or purchase our products and services over the telephone.

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Internet Marketing Strategies: Social Change

The Internet is constantly changing and evolving and that fact has never been more evident than the past few months. Not only has the Internet become more Social, Social ...

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Gourmet on the Go

Chicken, chicken, chicken! Steak, steak, steak! Why does it always seem like we eat the same old foods prepared the same old ways? It is a constant dilemma in the kitchen...

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Twitter Glitter - Using Twitter to Enhance Promotions

This month we’ll examine how to incorporate Twitter into your promotions to make them sparkle!

Every month when I close out this column, I invite you to contact me with ...

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The Story Behind the Stone: Warming up to Topaz

The Story Behind the Stone: Warming up to Topaz

Clever designers and retailers looked at exotic, unknown, or under-utilized colored gems this year at Tucson ’s Gem Fair and other trade shows.

In a market re-adjusting it...

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Direct mail for jewelers – power it up to make it work!

You see examples of direct mail every day. Just take a look at that big pile of mail, and what do you see? Newsletters, catalogs and self mailers. Whatever form they arri...

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Handling an upset customer

How do you handle an upset customer?  Not an easy question to answer and one that may depend upon extenuating circumstances.  However, I would say for the most part you...

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Change is in the air

Ah, I have been waiting over three years to write this article. But for too long I hadn’t sensed a turning of the financial tide within the jewelry industry.

Until now.

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The Retailer’s Perspective: So that’s how you wanna play it...

What is it about lunch and craziness? One second I’m sitting outside on the patio of my store having a nice lunch (a Greek salad with grilled chicken, extra feta cheese...

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GIA expands Retailer Support Program

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