Columnists

Columnists

Do you need to buy that item right now?

You know the situation. A vendor has just called and advised they will be in the area tomorrow and would love to show you their new range. You’ve just opened the bank account details that morning and the picture looks pretty grim –you are getting closer to the overdraft limit and you’re due a visit to the bank next month. You know you can’t afford it, but that vendor’s inventory is nice product and you wanted to beef up your selection in that area as the aged inventory has built up and nothing seems to be selling. Buying new product is the obvious answer to trade your way out of trouble.

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A down economy is the optimum time to position for a rebound

Every day someone asks me whether we are starting to climb out of the sluggish economy or if it will continue for an extended period of time. Realistically, history has s...

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Tips and Tricks to find and keep Followers on Twitter

This month we’ll discuss how to find & keep Followers on Twitter, and what importance “FollowFriday” plays on Twitter.

A little while back I received a lovely e-...

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Internet Marketing Strategies: Links, Citations, and Reviews

Ever since Google improved their Maps a few months ago, getting listed in their 7 pack has become one of the best ways for local retail stores to be found online.  In my...

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What type of salesperson are you?

POOF! If a magic wand could transform you into a dynamic salesperson, would you do it? Of course you would! In fact, all sales associates dream of breaking sales records ...

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The Story Behind the Stone: To cut or not to cut

The Story Behind the Stone: To cut or not to cut

Diamonds - either ancient ones or poorly cut modern stones are routinely re-cut to improve clarity and color. No biggie. But when it’s an historical gemstone people can...

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The importance of staff communication

The importance of staff communication

This may seem an unusual topic – after all, telling staff what’s going on in the store should be a forgone conclusion. But sadly, it’s one of those things that so o...

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The Retailer’s Perspective: It was broken when you brought it to me

There is a phenomena that’s been around for thousands of years (or at least since 1978 when I started in the jewelry business).  It’s the ‘you ruined my jewelry’...

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Reach out and touch someone

It’s all about connections, in business as in life. Your rapport with your clients and business partners greases the wheels of progress. Personal links, the emotional g...

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Metallix Refining launches advanced precious metals recycling technology

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GIA expands Retailer Support Program

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