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Columnists

Internet Marketing Strategies: Video Hosting

Without a doubt the single most effective online marketing method is Video.  Short video ads about your store posted on various video hosting websites has a better chance of getting top rankings in Google than any other type of webpage.  In addition, posting your video on multiple hosting websites provides you the opportunity of getting multiple listings in the search engines.

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When did you last ask yourself what you really wanted from your store?

Caught up in the day to day business of trying to make a living, it is easy to forget the purpose behind doing what you do – or even whether you still have a purpose an...

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Tis’ the season to plan early for increased holiday sales

If there was ever a time to start planning for the upcoming holiday shopping season, it’s now. Planning ahead is like giving a gift to yourself, and one that will surel...

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The Retailer’s Perspective: It’s October...again!

Two years ago this month the inevitable happened.  The world economy collapsed. As I prepare this year to go forward from October through December I can’t help but loo...

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SJTA Atlanta Jewelry Show Fashion Wrap Up

SJTA Atlanta Jewelry Show Fashion Wrap Up

Fall and Holiday Preview

It was all glamour and glitz at the SJTA Atlanta Show August 7-9 at the Cobb Galleria Centre. A new feature - “Jewelry on the Catwalk,” a fash...

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Reach out to Millennials - our future industry leaders

How did you get started in the jewelry business?  Most likely, back in high school, you were not saying that you were going to grow up and be in the jewelry business.  ...

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Beads, Beads, Beads - Part 1

Let’s face it, there should be no denying the bead craze that has swept through the jewelry industry.  If you’re anything like I was about a year ago, you may find y...

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Plan ahead so the family business will be a gift, not a burden, to heirs and successors

Approximately 92 percent of all jewelry stores are independently owned. Unlike many retail industries, family owned businesses are a very common form of ownership in the ...

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Gourmet on the Go

Tick-tock, tick-tock, the clock is ticking down to summer’s end. No doubt many of us will be ending the summer season the same way we started it - with backyard barbecu...

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