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Internet Marketing Strategies: Social Media Marketing - making friends or making money?

Unless you have lived in a cave for the past few years, you have heard about using Social Media websites to market your store. Today there are over 1600 different Social Media websites on the Internet and more are being created every day. But don’t worry. You do not need to be using all of them to effectively market your store. However, if you want your business to thrive in the coming years, you do need to get involved in using some of them, and use them effectively.

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These “golden” days require a fresh look at merchandising strategy

With gold prices rising above $1,300 per ounce, many jewelers have watched gold jewelry sales fall. In a recent survey conducted by National Jeweler , 89 percent of respond...

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The Retailer’s Perspective Exact same stone, different colors

Over the last two decades, something of a phenomenon has swept across our industry. So much so in fact that I don’t know how to handle it most times. See, I used to be ...

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Coaching & selling value!

Years ago, when I started my career in retail I was required to read a book titled “Successful Shoe Salesmanship” by Dr. William Rossi. One statement from that book h...

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You want inspiration? Here it is!

A dark haired little boy was walking along a back road when something shiny caught his eye off to the side.

Intrigued, he picked up the object and realized it was an old p...

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The Story Behind the Stone: Oh Victoria!

The Story Behind the Stone: Oh Victoria!

Winner of the 2010 Academy Award for Best Costume Design went to The Young Queen Victoria’s designer Sandy Powell. Historical movie buffs had a ball with the gowns and ...

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JewelryIndustryTweets.com puts Twitter to work for your store

For most of you who were in Vegas, it was hard to miss the huge, flat screen television JCK had set up outside one of the entrances to the show floor. The screen was set ...

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Internet Marketing Strategies: Video Hosting

Without a doubt the single most effective online marketing method is Video.  Short video ads about your store posted on various video hosting websites has a better chanc...

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When did you last ask yourself what you really wanted from your store?

Caught up in the day to day business of trying to make a living, it is easy to forget the purpose behind doing what you do – or even whether you still have a purpose an...

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