Columnists

Columnists

Happy Holidays: Formulas for success in the emerging economy

Holiday Season 2010. What a great opportunity to take stock of the new retail landscape. It’s been two years since the economic meltdown. Though these years have been challenging, the economy has stabilized and we’re on the path forward again. Major financial institutions are no longer routinely on the brink of collapse, the stock market has regained a substantial portion of its loss, economic growth - although slow - is now growth rather than loss. This year is better than last. Although tightness of credit and recalcitrant unemployment remain, we’re moving again on the spiral upward.

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The Best Policy: Insuring Trunk Shows

Could there be an unexpected coverage gap - just when the crime occurs?

Retail jeweler to insurance agent:  We’re going to have a trunk show next week and a salesman wil...

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A loyal customer base leads to long term business success

The key to any successful business is a steady customer base, so building customer loyalty is critical for the growth and prosperity of yours. It’s widely known that it...

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Sales Manager - the toughest job!

I really believe that the job of sales manager is one of the toughest, if not the toughest job in retail. Too often a person is made the sales manager simply because they...

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The Story Behind the Stone: Some quartz offers more than surface attraction

The Story Behind the Stone: Some quartz offers more than surface attraction

Quartz is the most plentiful substance on earth. You may have a microscopic speck of it in your eye right now! That’s what that itch is. But it also grows in massive cr...

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Training salespeople

As a business owner or sales manager, the first thing that we need to realize is that we are in the business of hiring and training salespeople for the rest of our busine...

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Sales Growth Expert: How to turn complaints into loyalty

Countless studies have shown that a satisfied customer will tell 3 - 5 people about your store, product or service, while on the other hand, a dissatisfied customer will ...

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Three good reasons why diamonds need to be the backbone of your business

If a jeweler returned from the 1950s, would he recognize the retail landscape that jewelers have to deal with today? Probably not. The consumer of the 21st century is a d...

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Internet Marketing Strategies: Social Media Marketing - making friends or making money?

Unless you have lived in a cave for the past few years, you have heard about using Social Media websites to market your store. Today there are over 1600 different Social...

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