Columnists

Columnists

Internet Marketing Strategies Internet marketing using WIKIs

Two of the most important techniques to market your jewelry store online are:

1.  Develop quality links from authority websites to your store’s website.

2.  Build authority webpages about your store that will get listed in Search Engine Results.

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SJTA uses Twitter to make the Atlanta Jewelry Show “Tweeter” for attendees and vendors alike

Over the course of the last 6 articles I wrote on Twitter, my goal was to educate you about the use of Twitter as a social networking tool and to examine how social netwo...

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Keep your eye on the target

It has been written and stated thousands of times that as much as 70% to 80% of a retail store’s sales volume comes from 20% to 30% of its customer base.  I absolutely...

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Setting your retail price – what’s cost got to do with it?

Most retailers depend on a cost plus mentality when it comes to setting their retail price on goods. This week David Brown investigates a more profitable alternative.

Apol...

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The Best Policy: When “I’m sorry!” isn’t enough - Liability insurance basics

A layman’s definition:  A dictionary offers “answerable” and “responsible” as synonyms for the word liable .  So being liable means being responsible for one’s ...

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The Story Behind the Stone: Plumbing the depths of pearls

The Story Behind the Stone: Plumbing the depths of pearls

Are there not... two points in the adventure of the diver: One - when a beggar, he prepares to plunge? Two - when a prince, he rises with his pearl? I plunge! - Robert Bro...

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The Retailer’s Perspective: The importance of March 9th

Usually, while writing my column, I’m projecting myself 30 - 45 days into the future.  Normally I’m trying to visualize when the paper will hit your mailbox and what...

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Sales Growth Expert: Going from a clerk to a SALES PROFESSIONAL

The techniques that increase sales and profits

My wife, Jan, told me we needed a new porch swing, which meant I should go and buy one. Like a lot of guys I am not a good s...

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The Best Policy Lovers of the night

Roof-top burglaries - a new trend in jewelry crime

Sunday Morning

Like cops on a stake-out, they waited silently in an unmarked van parked in the shadows of the darkened st...

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Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

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