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Columnists

Internet Marketing Strategies: Gaining new customers thru Local Search Marketing

How many of you would like to have more customers in your retail store?

If you wanted new customers in the past there were two main sources in which to advertise. They were the newspaper and the phone book.

It has been said that someone has written a book about the past two years in the retail jewelry industry, and the book starts with chapter eleven. Now, if you think that the retail jewelry industry has had it tough in the last couple of years, imagine being in the daily newspaper industry. Daily newspaper advertising is going away. This is not going be a source for us anymore.

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We don’t always do what’s best for us

My friend’s daughter has a loose baby tooth. The other tooth has been trying to get through for a while and is pushing at it from underneath. Now, it would be easy to g...

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Wake up jewelry retailers!

It’s time to step it up or you may find yourself stepping aside! I say this with the highest degree of respect for the industry and the people within the jewelry indus...

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The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

Avid consumer demand for all kinds of pearl jewelry has propelled pearl farmers to develop ever new pearl varieties from numerous mollusks in fresh and saltwater around t...

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Sales Growth Expert: Boost your prospecting and lower your marketing cost

Finding new customers by prospecting can be costly in time and your marketing dollars unless you make it personal.

3 Aggressive Power Prospecting Techniques

Technique #1: ...

The Retailer’s Perspective: “Can I pick your brain for a minute?”

A common question around my store is; “Have you got a minute? I’d like to pick your brain.” We’ve all heard those words countless times. Professionally, I don’t m...

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Death by Discount

I was shocked, to say the least, and very disappointed. I had just quoted a retail price of $75 for a sapphire I knew would cost me $50, and I also offered to set it for ...

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The Best Policy: Leaving the bag in the car

“I was right there and I never took my eyes off it!”

“Tom, since you are going for lunch, would you mind taking these repair items over to the trade shop? Be carefu...

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Master your destiny: as a salesperson and as a sales manager

I believe that the finest salespeople look at their careers as an opportunity to build a business within a business.  A commissioned jewelry salesperson has the opportun...

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