Columnists

Columnists

Death by Discount

I was shocked, to say the least, and very disappointed. I had just quoted a retail price of $75 for a sapphire I knew would cost me $50, and I also offered to set it for free. My customer’s incredulous reply, “Is that the best you can do?” I was friendly, of course, and replied that was a great deal, but the customer left anyway.

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The Best Policy: Leaving the bag in the car

“I was right there and I never took my eyes off it!”

“Tom, since you are going for lunch, would you mind taking these repair items over to the trade shop? Be carefu...

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Master your destiny: as a salesperson and as a sales manager

I believe that the finest salespeople look at their careers as an opportunity to build a business within a business.  A commissioned jewelry salesperson has the opportun...

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The Story Behind the Stone: A look inside Emeralds

The Story Behind the Stone: A look inside Emeralds

Emeralds are so prone to natural inclusions, or jardin as experts call them, that a flawless green emerald is looked upon with suspicion. While the branch-like fractures ...

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Effective inventory management

These days, independent jewelers cannot afford any excess inventory.  Storage costs, insurance, pilferage, damage, obsolescence, taxes and interest on loans add up to 30...

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Sales Growth Expert: Don’t operate like a Cave Man...

Don’t operate like a Cave Man... Don’t make it a hassle to do business with you

I thought I had been around long enough to have seen every bad (dumb) thing done to los...

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The Retailer’s Perspective: A trip down memory lane

I recently went to my 30th high school class reunion and gave the keynote address at the big formal event Saturday night. My presentation was supposed to rattle some long...

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Internet Marketing Strategies: Mayday Alert - Do you have a quality website?

Internet Marketing is constantly changing. To be successful when marketing online you need to keep informed and make improvements in your marketing plan when those change...

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Recruiting & hiring salespeople: Your people set you apart from the competition

Have you ever hired somebody that you felt was going to be a fabulous salesperson and they ended up stinking up the place and not working out? On the other hand have you ...

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