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Applied Marketing 101: 8 key jewelry trends for Christmas 2014

Applied Marketing 101: 8 key jewelry trends for Christmas 2014

One of the most enjoyable aspects of my job is doing the appropriate research and building a solid intellectual framework for developing insights into what will be hot for Christmas. But it’s not just entertaining to speculate on what will be selling - it’s also incredibly important. Getting the merchandising right is mission critical for our customers, since it’s not enough to select the right products at the right prices. We also have to build algorithms for the quantities that we’ll need on the shelf in mid-December, because with the Christmas rush coming later each year, and retailers stocking minimally to ensure that they don’t have excess stock on Dec 26, there’s very little reaction time available to get product in the pipeline. So, here’s a look at what I’m betting will be hot in December.

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The Retailer’s Perspective: Cha Cha Cha Changes...

The old saying, “Times change, people don’t,” is so very true. I’m still the same person I was back in 1978 when I got into this business. But boy, the times and ...

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Modern Day Selling: Effective Closing

Have you ever really thought deeply about the concept of closing a sale?   For many sales associates closing can be very complicated and complex. It often is the harde...

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The Birth of a Treasure

The Birth of a Treasure

Expecting the birth of her first child in 2008, Puja Bordia realized the time was right to launch her lifelong dream, her own designer jewelry company. Descended from 18 ...

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24 Karat Corner: Publish or perish?

Joe is a third generation retail jewelry store owner.   His son Mark runs the shop, his wife the books.   After school, or during the weekends and summer, there is ...

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The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

Could anything positive spin out of the shiver-worthy economic free-fall we endured not long ago? A few things come to mind without searching too far. In the fore is the ...

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Cost effective advertising strategies

From an advertising perspective, it’s tough being an independent retail jeweler. There’s just no way to compete with the big box stores who spend millions of dollars ...

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Retaining Customers

I don’t know if you realize it, but there is a major controversy between to retail schools of thought. One thought is that price is king and customer loyalty is dead. T...

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How to plan your future growth

How to plan your future growth

Over our last few articles you will have completed the steps in determining your long-term required wealth, the level of gross profit and the sales you will require to ac...

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