Columnists

Columnists

It’s the little things!

In the current retail environment I truly believe that customer service has gotten so bad that our customers have actually learned to expect lousy customer service.  I also believe that when a customer gets great service it freaks them out and will actually cause customers to spread the word and to shop at that particular retail outlet over and over again. I have been to all the seminars and done the research on Facebook, Twitter and other social networks, newspaper, radio, television, billboards, etc. that make terrific claims on advertising and marketing. However, I will go to the grave believing that there isn’t a more effective, cost efficient form of advertising than one human being telling another human being what a great experience they had at ABC Jewelry Company.

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Understanding your Gross Return on Investment

Understanding your Gross Return on Investment

In the previous 3 articles we have discussed the GAP between your required future wealth and where you are now. We have looked at how much gross profit you will require e...

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Applied Marketing 101: Understanding the implications of the Signet acquisition of Zales

One of my favorite movies is 1984’s “The Terminator,” the tale of a cyborg assassin sent back in time to kill Sarah Connor, mother of the as yet unborn leader of th...

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The Retailer’s Perspective: An opinion or three...

For some reason here lately, I feel like passing on some knowledge to my younger readers out there. I remember when I first got into this business in 1978, I couldn’t r...

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The New Royal Style - Royal Makeover?

News flash! According to the Daily Mail HRH Queen Elizabeth has decreed that the Duchess of Cambridge Kate, on her upcoming visit to Australia, will wear longer hemlines. T...

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The Story Behind the Stone: Oh, say can you sea?

The Story Behind the Stone: Oh, say can you sea?

We love coastal destinations for the same reasons that we flock to the Caribbean or South Seas for an occasional psychological reboot; warm sunny days and balmy nights, l...

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It’s all about people!

Finding great people has never been as big of an issue as it is today. The day of operating a jewelry store with clerks is long gone. It is the day of the jewelry sales p...

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Is your inventory what you need for your long term goals?

Is your inventory what you need for your long term goals?

In our last article (find it at www.southernjewelrynews.com) we focused on the GAP in sales figures required and the level of gross profit needed to achieve your long ter...

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The Retailer’s Perspective: Mistakes, misconceptions, wives’ tales and outright lies...

Throughout the years, I’ve heard them all; oil your opals, clean your jewelry with toothpaste, diamonds can’t break.   I haven’t written about this stuff in a co...

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