Last month we took a look at a new method to use the Internet to drive consumers into your store. We then discussed the popularity of this method as well as creating and designing the Internet Offer. This month we will continue with the important details of publishing and promoting your Internet Offers.
Columnists
Applied Marketing 101: 2013: The incipient arrival of the digital natives
As the nineteenth century drew to a close, scientists could reflect with satisfaction that they had discovered pretty much all of the mysteries of the physical world: ele...
The Best Policy: How good is your alarm system?
A layman’s explanation of Line Security
You are a parent and your daughter is about to leave on her first long-distance driving trip. You’ve given your permission...
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
Swimming with the sharks!
The day before the last Atlanta Jewelry Show, I took my good friend and customer Scott for a swim in the shark tank at the Georgia Aquariu...
Competing against the big chains this holiday season
The election is over - but just when people are starting to think it might be safe for them to turn on the television, there’s a whole new slew of ads bombarding viewer...
Modern Day Selling - The Modern Day Store: Creating a unified store Article II: The Great Awakening
Last month we began a journey to lead you to new found freedom and success. In article number one, we discussed the great disconnection that has taken place between owner...
Making cuts!
With the economic conditions that exist today, I keep hearing jewelry retailers talking about making cuts in order to maintain profit. I agree you must make some cut...
The Story Behind the Stone: Inside the artist’s mind
Collectors of designer jewelry are attracted to the distinct appeal of an item, the quality of its manufacture and very often the story behind the piece. Expert retailers...
The best time of the year
It’s here again! We’ve been preparing for this since January. It’s the culmination of all our new inventory selections, marketing campaigns, store display upgrades ...
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Columnists
| Mia Katrin | |
JTV’s Jay Boyle - Enjoying the Colorful Life
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
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| David Brown | |
How are your reorders?
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| Bob Epstein | |
The Price is Right
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| Brad Huisken, President IAS Training | |
The Turnover
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: A brief history of the power cuff
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| Chuck Koehler | |
The Retailer’s Perspective: This is harder than it looks!
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| George Prout | |
Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)
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| Brad Simon | |
Internet Marketing Strategies: Mobile coupons
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