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The Story Behind the Stone: A look inside Emeralds

The Story Behind the Stone: A look inside Emeralds

Emeralds are so prone to natural inclusions, or jardin as experts call them, that a flawless green emerald is looked upon with suspicion. While the branch-like fractures are common with this verdant beryl variety, some of them could have been avoided.

Different gemstones have their individual method of recovery. Some are harvested by alluvial methods - and that means sorting through riverbed rocks for the sparkly bits. Open pit or tunnel mining define other methods of hunting the glorious rocks that people covet.

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Effective inventory management

These days, independent jewelers cannot afford any excess inventory.  Storage costs, insurance, pilferage, damage, obsolescence, taxes and interest on loans add up to 30...

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Sales Growth Expert: Don’t operate like a Cave Man...

Don’t operate like a Cave Man... Don’t make it a hassle to do business with you

I thought I had been around long enough to have seen every bad (dumb) thing done to los...

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The Retailer’s Perspective: A trip down memory lane

I recently went to my 30th high school class reunion and gave the keynote address at the big formal event Saturday night. My presentation was supposed to rattle some long...

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Internet Marketing Strategies: Mayday Alert - Do you have a quality website?

Internet Marketing is constantly changing. To be successful when marketing online you need to keep informed and make improvements in your marketing plan when those change...

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Recruiting & hiring salespeople: Your people set you apart from the competition

Have you ever hired somebody that you felt was going to be a fabulous salesperson and they ended up stinking up the place and not working out? On the other hand have you ...

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Business slowdown or opportunity

Now that we are going into the slower summer months, you have the perfect opportunity to step away from the day-to-day operations of your business and reflect on what rea...

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Your customers don’t think “Cost Plus” and neither should you

One of the most controllable yet neglected areas of jewelry retailing is mark up. Most new product coming into a store is priced on a standard mark up percentage. The ass...

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The Best Policy Is your line security still secure?

Alarm companies are being forced to make changes in the way your system works .

Jeweler Stan Zanite opened his store on Monday morning anticipating another successful week ...

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