Two years ago this month the world as we once knew it came within minutes of total collapse. How it didn’t happen is beyond me. But, are we in the clear? Hah! Define ‘the clear.’
I’ve been in this industry since the ‘70s, and I’ll be damned if I know the answer. What used to be cool is no longer cool. What used to be hot is no longer hot. What used to be profitable is no longer profitable. What used to be normal is no longer normal. How’s that for a definition of the present tense?