The key to any successful business is a steady customer base, so building customer loyalty is critical for the growth and prosperity of yours. It’s widely known that it...
Quartz is the most plentiful substance on earth. You may have a microscopic speck of it in your eye right now! That’s what that itch is. But it also grows in massive cr...
Countless studies have shown that a satisfied customer will tell 3 - 5 people about your store, product or service, while on the other hand, a dissatisfied customer will ...
If a jeweler returned from the 1950s, would he recognize the retail landscape that jewelers have to deal with today? Probably not. The consumer of the 21st century is a d...
Unless you have lived in a cave for the past few years, you have heard about using Social Media websites to market your store. Today there are over 1600 different Social...
|Jewelers sound off! What are your New Year’s resolutions for 2015?|
|Brad Huisken, President IAS Training|
|The Three W’s|
|Applied Marketing 101: Luck, Valentine’s Day, and your 2015 sales revenues|
|Internet Marketing Strategies: Does your Social Media suffer from CDD?|
|How to make the most of your December business|
|Modern Day Selling: The Seven Simple Truths|
|Diana Jarrett GG, RMV, Member NAJA|
|The Story Behind the Stone: More than just a pretty facet|
|24 Karat Corner: No deposit, no return|
|The Retailer’s Perspective: And another thing about appraisals|