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The Story Behind the Stone: The Winza Ruby: Right on time

The Story Behind the Stone: The Winza Ruby:  Right on time

Ruby gems carry a thousand years of rich history behind them. This beloved colored stone has graced crowns and regal adornment for centuries. Corundum, which is its mineral species, is extremely durable, so a centuries-old ruby may still look as glorious as when it was first polished.

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Internet Marketing Strategies: The 2010 Smart Phone explosion! - Is your marketing ready?

Move over iPhone - you have competition.  This past fall Verizon introduced the Droid which officially began the Smart Phone revolution. It is full featured, super fast,...

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Give your customers your complete attention

I believe that jewelry customers will tell you everything that you need to know in order to develop a relationship, close the sale, and sell additional merchandise if you...

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Sales Growth Expert How to close the telephone price shopper

Most people in the selling business feel the telephone price shopper is the toughest sale to make.  But the top sales producers don’t feel that way.  Because they kno...

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Are you doing the $100 tasks?

One of the downsides of being a small business operator is the many hats that have to be worn. You’re often the human resources department, the company President, the m...

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Stress and sales don’t mix

Friends, this article is as timely as they come. Especially since we are all feeling the effects of our economic situation. In this article you will find how to navigate ...

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After a long Winter, Spring!

What a year. It’s a stretch to remember day-to-day business before the economic meltdown of fall 2008. A new shifting landscape is emerging - economic, social, business...

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The Retailer’s Perspective: So, you wanna buy a Cert?

In the three decades that I’ve been in the jewelry business, a whole lot of things have changed. Some of them I’ve welcomed right from the beginning, and some of them...

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Reorder your way to a profitable 2010

Now that the end of year rush is over, the first few months of a new year can see more cash flowing out than flowing in as December purchases fall due for payment.  In a...

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GIA expands Retailer Support Program

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