Columnists

Columnists

Internet Marketing Strategies: Social Change

The Internet is constantly changing and evolving and that fact has never been more evident than the past few months. Not only has the Internet become more Social, Social Media websites have made some major news headlines. In case you missed them, here are a few of the major ones that have an effect of your business marketing.

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Gourmet on the Go

Chicken, chicken, chicken! Steak, steak, steak! Why does it always seem like we eat the same old foods prepared the same old ways? It is a constant dilemma in the kitchen...

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Twitter Glitter - Using Twitter to Enhance Promotions

This month we’ll examine how to incorporate Twitter into your promotions to make them sparkle!

Every month when I close out this column, I invite you to contact me with ...

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The Story Behind the Stone: Warming up to Topaz

The Story Behind the Stone: Warming up to Topaz

Clever designers and retailers looked at exotic, unknown, or under-utilized colored gems this year at Tucson ’s Gem Fair and other trade shows.

In a market re-adjusting it...

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Direct mail for jewelers – power it up to make it work!

You see examples of direct mail every day. Just take a look at that big pile of mail, and what do you see? Newsletters, catalogs and self mailers. Whatever form they arri...

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Handling an upset customer

How do you handle an upset customer?  Not an easy question to answer and one that may depend upon extenuating circumstances.  However, I would say for the most part you...

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Change is in the air

Ah, I have been waiting over three years to write this article. But for too long I hadn’t sensed a turning of the financial tide within the jewelry industry.

Until now.

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The Retailer’s Perspective: So that’s how you wanna play it...

What is it about lunch and craziness? One second I’m sitting outside on the patio of my store having a nice lunch (a Greek salad with grilled chicken, extra feta cheese...

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Do you need to buy that item right now?

You know the situation. A vendor has just called and advised they will be in the area tomorrow and would love to show you their new range. You’ve just opened the bank a...

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