Columnists

Columnists

Business slowdown or opportunity

Now that we are going into the slower summer months, you have the perfect opportunity to step away from the day-to-day operations of your business and reflect on what really drives your business, your customers, products and services and competitors.

Do you really know who your customer is? By understanding your customer you can more successfully market your business and attract new and existing customers.

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Your customers don’t think “Cost Plus” and neither should you

One of the most controllable yet neglected areas of jewelry retailing is mark up. Most new product coming into a store is priced on a standard mark up percentage. The ass...

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The Best Policy Is your line security still secure?

Alarm companies are being forced to make changes in the way your system works .

Jeweler Stan Zanite opened his store on Monday morning anticipating another successful week ...

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What’s Hot Now - The Designer’s Perspective

The power of fashion. It’s your secret tool. Tap into today’s hottest trends to add excitement, allure and entice your clients.

Featuring designer jewelry creates a cu...

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The Story Behind the Stone: Big Orange

The Story Behind the Stone: Big Orange

ed diamonds lately, it seems like there are more of them available than nature actually produces. Celebrities and auctions have played a major role in developing public a...

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Sales Growth Expert: What is the lowest price? How not to become a victim of the price cutters

A story my grandfather told me one day when I was fretting over the competition cutting price.

“A business owner, age 98, laid dying in his bed when the image of GOD app...

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The Retailer’s Perspective: Water, water everywhere - but not a drop to drink

On May 1st, 2nd, and 3rd of 2010, Nashville , TN experienced what is known in emergency response circles as an MCI - a Major Catastrophic Incident.  We fell victim to the wo...

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High end design in High Point, NC

High end design in High Point, NC

“I treasure nature’s colors” reveals Gary Simon. “Lapis, opal, pearl, onyx... the rich juxtaposition of colors and shaping in gemstones.”

Simon’s affinity for ...

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Sales Growth Expert

How to bring the telephone price shopper into the store

• If you offer a low price guarantee:

• If you DO NOT offer a low price guarantee:

We spend way too much money an...

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Belle Étoile launches 2014 Summer/Fall Collection

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Henderson Designs partners with Luca Lorenzini for fun, modern line

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