Columnists

Columnists

What’s Hot Now - The Designer’s Perspective

The power of fashion. It’s your secret tool. Tap into today’s hottest trends to add excitement, allure and entice your clients.

Featuring designer jewelry creates a cutting-edge climate for your store. Clients aware of designers will seek you out for what’s fresh and trendy.

For the retailer, the designer provides a perfect partner. Inspired by gems and nature, the designer taps the pulse of society. Drawing on the creative impulse, she tweaks current trends and shapes new ones. Your store is her showcase. She’ll provide promotional materials, displays and Trunk Shows. She wants you to succeed. It’s a win-win situation.

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The Story Behind the Stone: Big Orange

The Story Behind the Stone: Big Orange

ed diamonds lately, it seems like there are more of them available than nature actually produces. Celebrities and auctions have played a major role in developing public a...

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Sales Growth Expert: What is the lowest price? How not to become a victim of the price cutters

A story my grandfather told me one day when I was fretting over the competition cutting price.

“A business owner, age 98, laid dying in his bed when the image of GOD app...

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The Retailer’s Perspective: Water, water everywhere - but not a drop to drink

On May 1st, 2nd, and 3rd of 2010, Nashville , TN experienced what is known in emergency response circles as an MCI - a Major Catastrophic Incident.  We fell victim to the wo...

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High end design in High Point, NC

High end design in High Point, NC

“I treasure nature’s colors” reveals Gary Simon. “Lapis, opal, pearl, onyx... the rich juxtaposition of colors and shaping in gemstones.”

Simon’s affinity for ...

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Sales Growth Expert

How to bring the telephone price shopper into the store

• If you offer a low price guarantee:

• If you DO NOT offer a low price guarantee:

We spend way too much money an...

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Internet Marketing Strategies: Social Change

The Internet is constantly changing and evolving and that fact has never been more evident than the past few months. Not only has the Internet become more Social, Social ...

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Gourmet on the Go

Chicken, chicken, chicken! Steak, steak, steak! Why does it always seem like we eat the same old foods prepared the same old ways? It is a constant dilemma in the kitchen...

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Twitter Glitter - Using Twitter to Enhance Promotions

This month we’ll examine how to incorporate Twitter into your promotions to make them sparkle!

Every month when I close out this column, I invite you to contact me with ...

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