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Columnists

Are you asking the right questions?

Warning! The following article will transform your sales, change the way people perceive you, and establish you as a superior communicator. Read on only if you want to have greater success in your career and in life.

Are you guilty of the number one offense in sales?  Many sales people are.

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The Story Behind the Stone: And the winner is... Moonstone!

The Story Behind the Stone: And the winner is... Moonstone!

Every year armchair designers and the real deal who labor hunched over a jeweler’s bench eagerly await the results of the annual AGTA Spectrum Awards competition. Sure ...

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The Best Policy: “Proving” a loss

You have a Jewelers Block loss. What is the claims process; and what do you need to do or provide?

Larry Leadfoot had a wreck in his car and ended up doing substantial dam...

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Sales Growth Expert: The Post Office does it... SO CAN YOU

Have you been to your local post office lately?  Take the time, make a trip there.  Go right up to the window and LISTEN.  Sometime during the exchange between the cus...

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Duct Tape!

My father-in-law was notorious for always having a roll of duct tape handy.  He believed that with duct tape, a hammer, and a screwdriver you could fix anything.  He ha...

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Internet Marketing Strategies: Google Local Business Center

During the past year, Google has made some major changes in Local Search, making it vitally important that every brick-n-mortar retail business establish their Local Prof...

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What is it about Valentine’s Day?

It’s the dead of winter with no end in sight to cold, short days and dark, longer nights. Suddenly a breath of whimsy, caprice and romance stirs the air with a ray of h...

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Support your business model with Twitter

*This is the sixth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month’s article was about “Social Capital” an...

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The Retailer’s Perspective: Facts and fictions...

It’s been a while since I’ve done one of these so I thought I’d bring up one of my favorite topics... the wrong things people say about jewelry.

Diamonds can’t bre...

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GIA expands Retailer Support Program

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