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Columnists

Effective inventory management

These days, independent jewelers cannot afford any excess inventory.  Storage costs, insurance, pilferage, damage, obsolescence, taxes and interest on loans add up to 30 percent annually to the cost of the goods you carry. Because those costs continue to rise, tight inventory control is still one of the best investments you can make - especially during the buying season.

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Sales Growth Expert: Don’t operate like a Cave Man...

Don’t operate like a Cave Man... Don’t make it a hassle to do business with you

I thought I had been around long enough to have seen every bad (dumb) thing done to los...

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The Retailer’s Perspective: A trip down memory lane

I recently went to my 30th high school class reunion and gave the keynote address at the big formal event Saturday night. My presentation was supposed to rattle some long...

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Internet Marketing Strategies: Mayday Alert - Do you have a quality website?

Internet Marketing is constantly changing. To be successful when marketing online you need to keep informed and make improvements in your marketing plan when those change...

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Recruiting & hiring salespeople: Your people set you apart from the competition

Have you ever hired somebody that you felt was going to be a fabulous salesperson and they ended up stinking up the place and not working out? On the other hand have you ...

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Business slowdown or opportunity

Now that we are going into the slower summer months, you have the perfect opportunity to step away from the day-to-day operations of your business and reflect on what rea...

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Your customers don’t think “Cost Plus” and neither should you

One of the most controllable yet neglected areas of jewelry retailing is mark up. Most new product coming into a store is priced on a standard mark up percentage. The ass...

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The Best Policy Is your line security still secure?

Alarm companies are being forced to make changes in the way your system works .

Jeweler Stan Zanite opened his store on Monday morning anticipating another successful week ...

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What’s Hot Now - The Designer’s Perspective

The power of fashion. It’s your secret tool. Tap into today’s hottest trends to add excitement, allure and entice your clients.

Featuring designer jewelry creates a cu...

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