Columnists

Columnists

Wake up jewelry retailers!

It’s time to step it up or you may find yourself stepping aside! I say this with the highest degree of respect for the industry and the people within the jewelry industry. I believe in the independent retailer and the small businessperson of this country and want to pass along any knowledge to help them not only survive but to thrive.

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The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

Avid consumer demand for all kinds of pearl jewelry has propelled pearl farmers to develop ever new pearl varieties from numerous mollusks in fresh and saltwater around t...

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Sales Growth Expert: Boost your prospecting and lower your marketing cost

Finding new customers by prospecting can be costly in time and your marketing dollars unless you make it personal.

3 Aggressive Power Prospecting Techniques

Technique #1: ...

The Retailer’s Perspective: “Can I pick your brain for a minute?”

A common question around my store is; “Have you got a minute? I’d like to pick your brain.” We’ve all heard those words countless times. Professionally, I don’t m...

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Death by Discount

I was shocked, to say the least, and very disappointed. I had just quoted a retail price of $75 for a sapphire I knew would cost me $50, and I also offered to set it for ...

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The Best Policy: Leaving the bag in the car

“I was right there and I never took my eyes off it!”

“Tom, since you are going for lunch, would you mind taking these repair items over to the trade shop? Be carefu...

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Master your destiny: as a salesperson and as a sales manager

I believe that the finest salespeople look at their careers as an opportunity to build a business within a business.  A commissioned jewelry salesperson has the opportun...

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The Story Behind the Stone: A look inside Emeralds

The Story Behind the Stone: A look inside Emeralds

Emeralds are so prone to natural inclusions, or jardin as experts call them, that a flawless green emerald is looked upon with suspicion. While the branch-like fractures ...

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Effective inventory management

These days, independent jewelers cannot afford any excess inventory.  Storage costs, insurance, pilferage, damage, obsolescence, taxes and interest on loans add up to 30...

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