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Columnists

SJTA uses Twitter to make the Atlanta Jewelry Show “Tweeter” for attendees and vendors alike

Over the course of the last 6 articles I wrote on Twitter, my goal was to educate you about the use of Twitter as a social networking tool and to examine how social networking could be useful to your business.

In this article, I’d like to share with you how the Southern Jewelry Travelers Association (SJTA) used Twitter during the March 6-8, 2010 Atlanta Jewelry Show to help enhance the show experience for both the show attendees and exhibitors.

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Keep your eye on the target

It has been written and stated thousands of times that as much as 70% to 80% of a retail store’s sales volume comes from 20% to 30% of its customer base.  I absolutely...

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Setting your retail price – what’s cost got to do with it?

Most retailers depend on a cost plus mentality when it comes to setting their retail price on goods. This week David Brown investigates a more profitable alternative.

Apol...

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The Best Policy: When “I’m sorry!” isn’t enough - Liability insurance basics

A layman’s definition:  A dictionary offers “answerable” and “responsible” as synonyms for the word liable .  So being liable means being responsible for one’s ...

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The Story Behind the Stone: Plumbing the depths of pearls

The Story Behind the Stone: Plumbing the depths of pearls

Are there not... two points in the adventure of the diver: One - when a beggar, he prepares to plunge? Two - when a prince, he rises with his pearl? I plunge! - Robert Bro...

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The Retailer’s Perspective: The importance of March 9th

Usually, while writing my column, I’m projecting myself 30 - 45 days into the future.  Normally I’m trying to visualize when the paper will hit your mailbox and what...

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Sales Growth Expert: Going from a clerk to a SALES PROFESSIONAL

The techniques that increase sales and profits

My wife, Jan, told me we needed a new porch swing, which meant I should go and buy one. Like a lot of guys I am not a good s...

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The Best Policy Lovers of the night

Roof-top burglaries - a new trend in jewelry crime

Sunday Morning

Like cops on a stake-out, they waited silently in an unmarked van parked in the shadows of the darkened st...

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The Story Behind the Stone: The Winza Ruby: Right on time

The Story Behind the Stone: The Winza Ruby:  Right on time

Ruby gems carry a thousand years of rich history behind them. This beloved colored stone has graced crowns and regal adornment for centuries. Corundum, which is its miner...

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