Just so you know, the title of this month’s column is not a statement, it’s a question. What is the newest thing I have to figure out in order to drive customers to my business?
I started in this business in 1978 when cable TV was pretty new and we finally had 24 channels instead of 3. But, in the year 2012, as a single store retail operation, I just can’t keep up with everything. It makes me think about how easy it used to be. But, back in 1978, I used to think it was hard.