Columnists

Columnists

The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

The Story Behind the Stone: Kasumiga Pearls - nearly extinct before they’re famous

Avid consumer demand for all kinds of pearl jewelry has propelled pearl farmers to develop ever new pearl varieties from numerous mollusks in fresh and saltwater around the world.

One glamorous type of freshwater pearl is the Kasumiga. Haven’t heard of it you say? Not surprising. This lustrous baroque and round pearl variety is under threat of demise before it’s become a major contender in the trade. Those who know about these luminescent orbs sing their praises.

Read more...
 

Sales Growth Expert: Boost your prospecting and lower your marketing cost

Finding new customers by prospecting can be costly in time and your marketing dollars unless you make it personal.

3 Aggressive Power Prospecting Techniques

Technique #1: ...

The Retailer’s Perspective: “Can I pick your brain for a minute?”

A common question around my store is; “Have you got a minute? I’d like to pick your brain.” We’ve all heard those words countless times. Professionally, I don’t m...

Read more...

Death by Discount

I was shocked, to say the least, and very disappointed. I had just quoted a retail price of $75 for a sapphire I knew would cost me $50, and I also offered to set it for ...

Read more...

The Best Policy: Leaving the bag in the car

“I was right there and I never took my eyes off it!”

“Tom, since you are going for lunch, would you mind taking these repair items over to the trade shop? Be carefu...

Read more...

Master your destiny: as a salesperson and as a sales manager

I believe that the finest salespeople look at their careers as an opportunity to build a business within a business.  A commissioned jewelry salesperson has the opportun...

Read more...

The Story Behind the Stone: A look inside Emeralds

The Story Behind the Stone: A look inside Emeralds

Emeralds are so prone to natural inclusions, or jardin as experts call them, that a flawless green emerald is looked upon with suspicion. While the branch-like fractures ...

Read more...

Effective inventory management

These days, independent jewelers cannot afford any excess inventory.  Storage costs, insurance, pilferage, damage, obsolescence, taxes and interest on loans add up to 30...

Read more...

Sales Growth Expert: Don’t operate like a Cave Man...

Don’t operate like a Cave Man... Don’t make it a hassle to do business with you

I thought I had been around long enough to have seen every bad (dumb) thing done to los...

Read more...
Page 53 of 77
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Gemvision releases Matrix Version 8

(DAVENPORT, Iowa) - From design to manufacturing the new version of Matrix offers a compre...

 

Synchrony Financial introduces new brand

New name, well-known financing solutions Known in the jewelry industry as a leading pr...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo