Columnists

Columnists

A down economy is the optimum time to position for a rebound

Every day someone asks me whether we are starting to climb out of the sluggish economy or if it will continue for an extended period of time. Realistically, history has shown that even when the economy experiences an uptick after a recession, the jewelry industry experiences a much more gradual turnaround. The average growth rate during the first year of recovery averages only 0.3 percent for jewelers. Boom times that we all experienced in the past are unlikely to return any time soon, but that doesn’t mean it’s time to shutter the operation. In fact, we’re advising jewelers to embrace and adapt to this new reality now and to move quickly to minimize performance deterioration.

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Tips and Tricks to find and keep Followers on Twitter

This month we’ll discuss how to find & keep Followers on Twitter, and what importance “FollowFriday” plays on Twitter.

A little while back I received a lovely e-...

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Internet Marketing Strategies: Links, Citations, and Reviews

Ever since Google improved their Maps a few months ago, getting listed in their 7 pack has become one of the best ways for local retail stores to be found online.  In my...

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What type of salesperson are you?

POOF! If a magic wand could transform you into a dynamic salesperson, would you do it? Of course you would! In fact, all sales associates dream of breaking sales records ...

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The Story Behind the Stone: To cut or not to cut

The Story Behind the Stone: To cut or not to cut

Diamonds - either ancient ones or poorly cut modern stones are routinely re-cut to improve clarity and color. No biggie. But when it’s an historical gemstone people can...

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The importance of staff communication

The importance of staff communication

This may seem an unusual topic – after all, telling staff what’s going on in the store should be a forgone conclusion. But sadly, it’s one of those things that so o...

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The Retailer’s Perspective: It was broken when you brought it to me

There is a phenomena that’s been around for thousands of years (or at least since 1978 when I started in the jewelry business).  It’s the ‘you ruined my jewelry’...

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Reach out and touch someone

It’s all about connections, in business as in life. Your rapport with your clients and business partners greases the wheels of progress. Personal links, the emotional g...

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Internet Marketing Strategies Internet marketing using WIKIs

Two of the most important techniques to market your jewelry store online are:

1.  Develop quality links from authority websites to your store’s website.

2.  Build autho...

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Belle Étoile launches 2014 Summer/Fall Collection

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Henderson Designs partners with Luca Lorenzini for fun, modern line

(CHARLOTTE, N.C.) - Lecil Henderson has extended his brand’s reach with the launch of Lu...

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