Columnists

Columnists

Sales Growth Expert: What is the lowest price? How not to become a victim of the price cutters

A story my grandfather told me one day when I was fretting over the competition cutting price.

“A business owner, age 98, laid dying in his bed when the image of GOD appeared before him and said to the old man, “Jacob, you have been a good honorable man all your life.  You have never cheated nor taken advantage of anyone.  You have always been more than generous in giving to your community, so before you come to heaven is there anything you would like me to tell you, anything you would like to know?”

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The Retailer’s Perspective: Water, water everywhere - but not a drop to drink

On May 1st, 2nd, and 3rd of 2010, Nashville , TN experienced what is known in emergency response circles as an MCI - a Major Catastrophic Incident.  We fell victim to the wo...

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High end design in High Point, NC

High end design in High Point, NC

“I treasure nature’s colors” reveals Gary Simon. “Lapis, opal, pearl, onyx... the rich juxtaposition of colors and shaping in gemstones.”

Simon’s affinity for ...

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Sales Growth Expert

How to bring the telephone price shopper into the store

• If you offer a low price guarantee:

• If you DO NOT offer a low price guarantee:

We spend way too much money an...

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Internet Marketing Strategies: Social Change

The Internet is constantly changing and evolving and that fact has never been more evident than the past few months. Not only has the Internet become more Social, Social ...

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Gourmet on the Go

Chicken, chicken, chicken! Steak, steak, steak! Why does it always seem like we eat the same old foods prepared the same old ways? It is a constant dilemma in the kitchen...

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Twitter Glitter - Using Twitter to Enhance Promotions

This month we’ll examine how to incorporate Twitter into your promotions to make them sparkle!

Every month when I close out this column, I invite you to contact me with ...

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The Story Behind the Stone: Warming up to Topaz

The Story Behind the Stone: Warming up to Topaz

Clever designers and retailers looked at exotic, unknown, or under-utilized colored gems this year at Tucson ’s Gem Fair and other trade shows.

In a market re-adjusting it...

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Direct mail for jewelers – power it up to make it work!

You see examples of direct mail every day. Just take a look at that big pile of mail, and what do you see? Newsletters, catalogs and self mailers. Whatever form they arri...

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Elisa Ilana’s new Beneath the Moon Collection

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