Columnists

Columnists

Direct mail for jewelers – power it up to make it work!

You see examples of direct mail every day. Just take a look at that big pile of mail, and what do you see? Newsletters, catalogs and self mailers. Whatever form they arrive in, direct mail pieces are an important marketing tool, and if used wisely, can be a powerful part of your overall marketing/sales plan.

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Handling an upset customer

How do you handle an upset customer?  Not an easy question to answer and one that may depend upon extenuating circumstances.  However, I would say for the most part you...

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Change is in the air

Ah, I have been waiting over three years to write this article. But for too long I hadn’t sensed a turning of the financial tide within the jewelry industry.

Until now.

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The Retailer’s Perspective: So that’s how you wanna play it...

What is it about lunch and craziness? One second I’m sitting outside on the patio of my store having a nice lunch (a Greek salad with grilled chicken, extra feta cheese...

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Do you need to buy that item right now?

You know the situation. A vendor has just called and advised they will be in the area tomorrow and would love to show you their new range. You’ve just opened the bank a...

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A down economy is the optimum time to position for a rebound

Every day someone asks me whether we are starting to climb out of the sluggish economy or if it will continue for an extended period of time. Realistically, history has s...

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Tips and Tricks to find and keep Followers on Twitter

This month we’ll discuss how to find & keep Followers on Twitter, and what importance “FollowFriday” plays on Twitter.

A little while back I received a lovely e-...

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Internet Marketing Strategies: Links, Citations, and Reviews

Ever since Google improved their Maps a few months ago, getting listed in their 7 pack has become one of the best ways for local retail stores to be found online.  In my...

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What type of salesperson are you?

POOF! If a magic wand could transform you into a dynamic salesperson, would you do it? Of course you would! In fact, all sales associates dream of breaking sales records ...

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IDDeal Card scores high marks with retailers

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