Columnists

Columnists

The Retailer’s Perspective: A trip down memory lane

I recently went to my 30th high school class reunion and gave the keynote address at the big formal event Saturday night. My presentation was supposed to rattle some long dormant memories, bring a smile to your face, and help you remember “the good ole days”. I had so much fun putting that together I thought I’d do the same thing with my column this month. Since I started in the jewelry business while I was a junior in high school, the two pieces kept overlapping so here we go.

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Internet Marketing Strategies: Mayday Alert - Do you have a quality website?

Internet Marketing is constantly changing. To be successful when marketing online you need to keep informed and make improvements in your marketing plan when those change...

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Recruiting & hiring salespeople: Your people set you apart from the competition

Have you ever hired somebody that you felt was going to be a fabulous salesperson and they ended up stinking up the place and not working out? On the other hand have you ...

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Business slowdown or opportunity

Now that we are going into the slower summer months, you have the perfect opportunity to step away from the day-to-day operations of your business and reflect on what rea...

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Your customers don’t think “Cost Plus” and neither should you

One of the most controllable yet neglected areas of jewelry retailing is mark up. Most new product coming into a store is priced on a standard mark up percentage. The ass...

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The Best Policy Is your line security still secure?

Alarm companies are being forced to make changes in the way your system works .

Jeweler Stan Zanite opened his store on Monday morning anticipating another successful week ...

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What’s Hot Now - The Designer’s Perspective

The power of fashion. It’s your secret tool. Tap into today’s hottest trends to add excitement, allure and entice your clients.

Featuring designer jewelry creates a cu...

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The Story Behind the Stone: Big Orange

The Story Behind the Stone: Big Orange

With the hubbub over fancy colored diamonds lately, it seems like there are more of them available than nature actually produces. Celebrities and auctions have played a m...

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Sales Growth Expert: What is the lowest price? How not to become a victim of the price cutters

A story my grandfather told me one day when I was fretting over the competition cutting price.

“A business owner, age 98, laid dying in his bed when the image of GOD app...

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