Columnists

Columnists

What type of salesperson are you?

POOF! If a magic wand could transform you into a dynamic salesperson, would you do it? Of course you would! In fact, all sales associates dream of breaking sales records – so then, why aren’t there superior sales people in every jewelry store? Let’s explore that.

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The Story Behind the Stone: To cut or not to cut

The Story Behind the Stone: To cut or not to cut

Diamonds - either ancient ones or poorly cut modern stones are routinely re-cut to improve clarity and color. No biggie. But when it’s an historical gemstone people can...

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The importance of staff communication

The importance of staff communication

This may seem an unusual topic – after all, telling staff what’s going on in the store should be a forgone conclusion. But sadly, it’s one of those things that so o...

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The Retailer’s Perspective: It was broken when you brought it to me

There is a phenomena that’s been around for thousands of years (or at least since 1978 when I started in the jewelry business).  It’s the ‘you ruined my jewelry’...

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Reach out and touch someone

It’s all about connections, in business as in life. Your rapport with your clients and business partners greases the wheels of progress. Personal links, the emotional g...

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Internet Marketing Strategies Internet marketing using WIKIs

Two of the most important techniques to market your jewelry store online are:

1.  Develop quality links from authority websites to your store’s website.

2.  Build autho...

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SJTA uses Twitter to make the Atlanta Jewelry Show “Tweeter” for attendees and vendors alike

Over the course of the last 6 articles I wrote on Twitter, my goal was to educate you about the use of Twitter as a social networking tool and to examine how social netwo...

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Keep your eye on the target

It has been written and stated thousands of times that as much as 70% to 80% of a retail store’s sales volume comes from 20% to 30% of its customer base.  I absolutely...

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Setting your retail price – what’s cost got to do with it?

Most retailers depend on a cost plus mentality when it comes to setting their retail price on goods. This week David Brown investigates a more profitable alternative.

Apol...

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