Diamonds - either ancient ones or poorly cut modern stones are routinely re-cut to improve clarity and color. No biggie. But when it’s an historical gemstone people can have strong opinions.
There is a phenomena that’s been around for thousands of years (or at least since 1978 when I started in the jewelry business). It’s the ‘you ruined my jewelry’...
Two of the most important techniques to market your jewelry store online are:
1. Develop quality links from authority websites to your store’s website.
2. Build autho...
Over the course of the last 6 articles I wrote on Twitter, my goal was to educate you about the use of Twitter as a social networking tool and to examine how social netwo...
Most retailers depend on a cost plus mentality when it comes to setting their retail price on goods. This week David Brown investigates a more profitable alternative.
A layman’s definition: A dictionary offers “answerable” and “responsible” as synonyms for the word liable . So being liable means being responsible for one’s ...
|Internet Marketing Strategies|
|Applied Marketing 101: Millennials, co-creation, and the end of bridal as we know it|
|The secret to a loving vendor relationship|
|Modern Day Selling|
|Diana Jarrett GG, RMV, Member NAJA|
|The Story Behind the Stone: Decoding exotic pearls|
|24 Karat Corner: Getting rough with the customers|
|What’s your story?|
|The Retailer’s Perspective: What kind of dinosaur are you?|