What if you could actually have it all - you could offer a gemstone that is rare, gorgeous, untreated, and with a naturally occurring color-change phenomenon? On top of that, you could honestly explain that it represents the vanguard of responsible mining in such a nuts-and- bolts way that your customers could actually understand what going green means? Maybe you can have it all - with Zultanite.
As you sit comfortably reading this article, chances are that you have already made one of the biggest decisions of your entire life - probably without even realizing it....
The jeweler was showing expensive watches to a person he believed to be a qualified customer. There were no other customers in the store and the jeweler had control of hi...
Now, I am the first one to be aggressive and try new and different marketing and sales techniques to gain new customers, retain present profitable customers and to increa...
Colombia - Land of contrasts
Ron Ringsrud - Premier Emerald Dealer
Picture the scene - like something from the old Wild West. As you enter the rough and tumble gem mi...
What would you do if a stranger walked in your store to return a lost 3.02 carat diamond ring? The odds of finding the owner would seem nearly impossible to most, but not...
One woman's determination is all it takes to leave a legacy. Just ask Mack Thomas, grandson to Helen Infinger, the 75 year old owner and operator of Infinger's Jewelry in...
There are specific practical steps, which a salesperson must follow, in order to maximize every selling opportunity. In future articles I will detail more specifically th...
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