Columnists

Columnists

The Retailer’s Perspective: Water, water everywhere - but not a drop to drink

On May 1st, 2nd, and 3rd of 2010, Nashville, TN experienced what is known in emergency response circles as an MCI - a Major Catastrophic Incident.  We fell victim to the worst flooding in the US in years.  In a 48 hour period, middle Tennessee received the greatest amount of rainfall in recorded history and everything flooded.  I now know what Noah must have gone through.  So, I thought I’d share a ‘feel good’ story or two (or three) with everyone.

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High end design in High Point, NC

High end design in High Point, NC

“I treasure nature’s colors” reveals Gary Simon. “Lapis, opal, pearl, onyx... the rich juxtaposition of colors and shaping in gemstones.”

Simon’s affinity for ...

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Sales Growth Expert

How to bring the telephone price shopper into the store

• If you offer a low price guarantee:

• If you DO NOT offer a low price guarantee:

We spend way too much money an...

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Internet Marketing Strategies: Social Change

The Internet is constantly changing and evolving and that fact has never been more evident than the past few months. Not only has the Internet become more Social, Social ...

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Gourmet on the Go

Chicken, chicken, chicken! Steak, steak, steak! Why does it always seem like we eat the same old foods prepared the same old ways? It is a constant dilemma in the kitchen...

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Twitter Glitter - Using Twitter to Enhance Promotions

This month we’ll examine how to incorporate Twitter into your promotions to make them sparkle!

Every month when I close out this column, I invite you to contact me with ...

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The Story Behind the Stone: Warming up to Topaz

The Story Behind the Stone: Warming up to Topaz

Clever designers and retailers looked at exotic, unknown, or under-utilized colored gems this year at Tucson ’s Gem Fair and other trade shows.

In a market re-adjusting it...

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Direct mail for jewelers – power it up to make it work!

You see examples of direct mail every day. Just take a look at that big pile of mail, and what do you see? Newsletters, catalogs and self mailers. Whatever form they arri...

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Handling an upset customer

How do you handle an upset customer?  Not an easy question to answer and one that may depend upon extenuating circumstances.  However, I would say for the most part you...

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Gemvision releases Matrix Version 8

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Synchrony Financial introduces new brand

New name, well-known financing solutions Known in the jewelry industry as a leading pr...

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