They say in Texas everything is bigger. John Green, owner of The Jeweler in Georgetown, Texas agrees.
His reputation as a high quality, experienced jewelry tradesman is driving so many people through his doors that he's recently outgrown his retail space. What's his secret to success? Going blue.
Ron Ringsrud's World of Emeralds
"One must speak clearly about clear stones... about ancestral rock... about the emerald's green fire." Ron Ringsrud's passion for the beau...
What if you could actually have it all - you could offer a gemstone that is rare, gorgeous, untreated, and with a naturally occurring color-change phenomenon? On top of t...
As you sit comfortably reading this article, chances are that you have already made one of the biggest decisions of your entire life - probably without even realizing it....
The jeweler was showing expensive watches to a person he believed to be a qualified customer. There were no other customers in the store and the jeweler had control of hi...
Now, I am the first one to be aggressive and try new and different marketing and sales techniques to gain new customers, retain present profitable customers and to increa...
Colombia - Land of contrasts
Ron Ringsrud - Premier Emerald Dealer
Picture the scene - like something from the old Wild West. As you enter the rough and tumble gem mi...
What would you do if a stranger walked in your store to return a lost 3.02 carat diamond ring? The odds of finding the owner would seem nearly impossible to most, but not...
| Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing) | |
Are you fishing for whales or minnows?
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| Brian Barfield | |
Modern Day Selling: Maximizing your store’s full potential
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| Mia Katrin | |
Spring Fever
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Can you nail the close?
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| David Brown | |
What does a change in staff really cost you?
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| Bob Epstein | |
Successful retirement sale strategies
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| Brad Huisken, President IAS Training | |
25 Customer Service Commandments
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: Glisten to me
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| Chuck Koehler | |
The Retailer’s Perspective: When the gold goes tumbling down!
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| George Prout | |
Applied Marketing 101: The next three stone
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| Brad Simon | |
Internet Marketing Strategies: Follow your customer’s lead - text them!
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