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Internet Marketing Strategies Facebook: the new ‘Face’ of business marketing Part 2

Facebook Pages are for businesses.  Your customers and potential customers can then become “Fans” of your business page.  Because of this association to the page, Facebook Business Pages are most often referred to as “Fan Pages”.

You can have as many Business Pages as you want.  You can (and should) set-up Business Pages for any and all business activities and/or products of your store.  You should first set-up a main Facebook Page for your store using your store name.  Then over time start making additional Facebook Pages on all aspects of your business.  For example you could make a page for jewelry repairs, custom designed jewelry, appraisal services, diamonds, gemstones, engagement and wedding rings, different lines of jewelry and watches you carry, etc.

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Buddy’s Big Give

Buddy’s Big GiveYou may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with t...
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Hearne’s Fine Jewelry sports a new location and thriving second generation

Hearne’s Fine Jewelry sports a new location and thriving second generationIn the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye...
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Cutting Edge: Turning information into success: Stephen Barnes’ Double Edge

Cutting Edge: Turning information into success: Stephen Barnes’ Double EdgeEstimates are that as many as 3,500 jewelry outlets will close their doors this year. All too many jewelers are in survival mode. Yet Barnes Jewelers of Goldsboro, NC, is...
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Internet Marketing Strategies Facebook: The new ‘Face’ of business marketing part 1

It's been said that if you are being chased by a bear in the woods you don't have to be able to out run the bear. You only have to out run the person next to you. The s...

The Story Behind the Stone: Precious little

The Story Behind the Stone: Precious littleShoppers at Tucson GemFair and other trade shows this year gave us a glimpse into where the market may be headed by resourceful merchants aiming to offset sluggish sales....

Open the Window of Opportunity this Holiday Season

Open the Window of Opportunity this Holiday SeasonWhew! It's already that time of year again. Here we are heading into the 4th quarter, a make or break time for many retailers where traditionally many hope to generate as...

What’s Hot Now! Finds from the SJTA Atlanta August Jewelry Show

What’s Hot Now!  Finds from the SJTA Atlanta August Jewelry Show

Interchangable jewelry is hot. Pictured is a "build your own" necklace from Kelly Water's new Ones We Love (OWL) line.

 

Kameleon's Jewel Pops come in a variety of colors ...

The Assumptive Add-on

One of the most effective add-on strategies is the Assumptive Add-On Close. The assumptive add-on close is designed to be effective yet subtle in the way it is delivered....

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Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

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