Last month I shared with you an overview of Twitter and explained its uses as a communications platform for your business. Now I'd like to get you thinking about how you could market your business in its own Twitter Space.
The first step to capitalizing on the advantages Twitter can offer is to assess your business strengths. Start by asking yourself, your employees and even your customers this question: What sets your company apart from the competition? Is it your wide variety of merchandise? Your in-house repair shop? The designer lines you carry? Your knowledgeable sales staff and outstanding customer service? Your reputation for exquisite custom work? Your celebrity clientele? Your knack for stocking jewelry in all the price-points?