Columnists

Columnists

The Retailer’s Perspective: It was broken when you brought it to me

There is a phenomena that’s been around for thousands of years (or at least since 1978 when I started in the jewelry business).  It’s the ‘you ruined my jewelry’ syndrome.  Let me explain.

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Reach out and touch someone

It’s all about connections, in business as in life. Your rapport with your clients and business partners greases the wheels of progress. Personal links, the emotional g...

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Internet Marketing Strategies Internet marketing using WIKIs

Two of the most important techniques to market your jewelry store online are:

1.  Develop quality links from authority websites to your store’s website.

2.  Build autho...

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SJTA uses Twitter to make the Atlanta Jewelry Show “Tweeter” for attendees and vendors alike

Over the course of the last 6 articles I wrote on Twitter, my goal was to educate you about the use of Twitter as a social networking tool and to examine how social netwo...

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Keep your eye on the target

It has been written and stated thousands of times that as much as 70% to 80% of a retail store’s sales volume comes from 20% to 30% of its customer base.  I absolutely...

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Setting your retail price – what’s cost got to do with it?

Most retailers depend on a cost plus mentality when it comes to setting their retail price on goods. This week David Brown investigates a more profitable alternative.

Apol...

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The Best Policy: When “I’m sorry!” isn’t enough - Liability insurance basics

A layman’s definition:  A dictionary offers “answerable” and “responsible” as synonyms for the word liable .  So being liable means being responsible for one’s ...

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The Story Behind the Stone: Plumbing the depths of pearls

The Story Behind the Stone: Plumbing the depths of pearls

Are there not... two points in the adventure of the diver: One - when a beggar, he prepares to plunge? Two - when a prince, he rises with his pearl? I plunge! - Robert Bro...

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The Retailer’s Perspective: The importance of March 9th

Usually, while writing my column, I’m projecting myself 30 - 45 days into the future.  Normally I’m trying to visualize when the paper will hit your mailbox and what...

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