Columnists

Columnists

Internet Marketing Strategies: Google Local Business Center

During the past year, Google has made some major changes in Local Search, making it vitally important that every brick-n-mortar retail business establish their Local Profile in Google.  Search Engine Marketing is very competitive, and getting your business to show up for prime keywords such as “jewelry” or “diamonds” has been nearly impossible unless your website has been established for those terms for several years.  However, this past year Google made some major changes which tip the scale in favor of local businesses.  And the best part is, setting up your account in the Google Local Business Center is easy and FREE.

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What is it about Valentine’s Day?

It’s the dead of winter with no end in sight to cold, short days and dark, longer nights. Suddenly a breath of whimsy, caprice and romance stirs the air with a ray of h...

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Support your business model with Twitter

*This is the sixth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month’s article was about “Social Capital” an...

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The Retailer’s Perspective: Facts and fictions...

It’s been a while since I’ve done one of these so I thought I’d bring up one of my favorite topics... the wrong things people say about jewelry.

Diamonds can’t bre...

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Internet Marketing Strategies: The problem with and solution to SEO and Yellow Pages

Today there exists an unprecedented opportunity for local retail businesses to market their services and products online.  Many small business owners will miss this oppo...

The Retailer’s Perspective Okay, who’s to blame?

As we find ourselves here at the beginning of 2010, we start a whole new era of responsibility. Everyone that is except a lot of the banking and Wall Street executives th...

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Have you bought a job or do you own a business?

For most people, the appeal of self-employment can consist of a number of factors but the top two answers are probably a desire for greater income and more freedom.

Often ...

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Sales Growth Expert: What to do, what to do?

I get telephoned a few times each week by owners, and managers of businesses of all sizes asking, “What can we do to generate some profitable business?  What can I do t...

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The most important statistics in sales?

Especially now, with the economy as it is, it is vital that a jewelry store be managed based on factual information.  No longer can we afford to run the business based o...

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IDDeal Card scores high marks with retailers

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