How many of you would like to have more customers in your retail store?
If you wanted new customers in the past there were two main sources in which to advertise. They were the newspaper and the phone book.
It has been said that someone has written a book about the past two years in the retail jewelry industry, and the book starts with chapter eleven. Now, if you think that the retail jewelry industry has had it tough in the last couple of years, imagine being in the daily newspaper industry. Daily newspaper advertising is going away. This is not going be a source for us anymore.