Last updateWed, 20 Sep 2017 7am


You want inspiration? Here it is!

A dark haired little boy was walking along a back road when something shiny caught his eye off to the side.

Intrigued, he picked up the object and realized it was an old pendant that someone had discarded. The piece was missing its center stone, but the boy knew he had found his mother a Mother’s Day present!

That evening he hid his newfound treasure under his pillow.

Change is in the air

Ah, I have been waiting over three years to write this article. But for too long I hadn’t sensed a turning of the financial tide within the jewelry industry.

Until now.

What type of salesperson are you?

POOF! If a magic wand could transform you into a dynamic salesperson, would you do it? Of course you would! In fact, all sales associates dream of breaking sales records – so then, why aren’t there superior sales people in every jewelry store? Let’s explore that.

Stress and sales don’t mix

Friends, this article is as timely as they come. Especially since we are all feeling the effects of our economic situation. In this article you will find how to navigate through trying times without stressing – and how you can immediately start creating an improved store environment for you and your sales associates.

Are you asking the right questions?

Warning! The following article will transform your sales, change the way people perceive you, and establish you as a superior communicator. Read on only if you want to have greater success in your career and in life.

Are you guilty of the number one offense in sales?  Many sales people are.

What is the temperature setting in your store?

When I ask jewelry store owners the temperature setting in their store they often tell me the thermostat setting in degrees. But what I am actually asking is the Customer Service Temperature Setting (CSTS) in their store.

The CSTS is not about the actual temperature, but rather determines how comfortable and at ease a customer feels when they walk into your store, or how a past client feels your company values them. The warmer the CSTS, the better the customer service. And the higher the returning customer rate!