07282015Tue
Last updateWed, 22 Jul 2015 10pm

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Ellis Jewelers, small-town retailer leaving a big mark

ellis-octDeep southern roots have produced 55 years of business and three generations of jewelers for a local North Carolina family. The Levinson family, known throughout Concord for their active community involvement and their honest approach to jewelry, established their store on the same morals, values and intimacy that characterized their family. Ellis Levinson opened the doors to Ellis Jewelers in its current downtown location in July of 1953. Ever since the retail jeweler has been a mainstay in small town life.

JewelryIndustryTweets.com puts Twitter to work for your store

For most of you who were in Vegas, it was hard to miss the huge, flat screen television JCK had set up outside one of the entrances to the show floor. The screen was set up to display all of the Tweets about the show that were using the hashtag #JCKEvents, and rotated them out depending on which Tweets were most current.

Twitter Glitter - Using Twitter to Enhance Promotions

This month we’ll examine how to incorporate Twitter into your promotions to make them sparkle!

Every month when I close out this column, I invite you to contact me with questions or comments and always enjoy hearing from those of you who e-mail or call. The questions I get range widely from topic to topic, but last month someone asked me about the “Partners” in GJB Partners, so I thought this would be a great time to introduce you to one of our partners, A.J. Sales.

Tips and Tricks to find and keep Followers on Twitter

This month we’ll discuss how to find & keep Followers on Twitter, and what importance “FollowFriday” plays on Twitter.

A little while back I received a lovely e-mail from Roslyn Zelenka of RainForest Design, who has been reading the Twitter articles and suggested that in my next column, it would be helpful to her if I would write about how to find followers on Twitter.

SJTA uses Twitter to make the Atlanta Jewelry Show “Tweeter” for attendees and vendors alike

Over the course of the last 6 articles I wrote on Twitter, my goal was to educate you about the use of Twitter as a social networking tool and to examine how social networking could be useful to your business.

In this article, I’d like to share with you how the Southern Jewelry Travelers Association (SJTA) used Twitter during the March 6-8, 2010 Atlanta Jewelry Show to help enhance the show experience for both the show attendees and exhibitors.

Support your business model with Twitter

*This is the sixth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month’s article was about “Social Capital” and what it really means in terms of your business.

This month I’d like to wrap up this series of articles with some information about how you can easily structure your Twitter Social Network to support all aspects of your business model.

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