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The most important statistics in sales?

Especially now, with the economy as it is, it is vital that a jewelry store be managed based on factual information.  No longer can we afford to run the business based on our opinion of what needs to be done to maintain or increase sales.  In jewelry retailing, or all retail for that matter, there are three vital numbers owners and managers need to know in order to increase sales and profits.  The three numbers are Traffic Count, Average Sale, and Closing Ratio.

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The Madoff Plunder - Record auction sales benefit victims

A platinum Edwardian emerald and diamond link bracelet.  Pre-Victorian era diamond earrings.  Over 40 watches including 17 Rolexes, one a famed WWII “prisoner watch...

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The Story Behind the Stone: Rings and things

The Story Behind the Stone: Rings and things

Love stories are often as colorful as the lives of the couples who live them. Why then can’t the engagement rings be more in line with their unique story? While diamond...

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The Add-On Checklist

Another technique that has made thousands and thousands of additional sales and profit dollars for numerous retail jewelers is the Add-On Checklist or the Customer Checkl...

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Internet Marketing Strategies: Local search marketing

Even though it is still in its infancy, Local Search is shaping up to be one of the dominant players in Internet Marketing.

Facts:

  • 30 percent of all search queries are Loca...

The Best Policy: The allure of gold

The risks of buying used jewelry (a.k.a. “scrap gold”)

“Cash for Gold!”  Not very long ago you would only see a banner like this associated with a pawn business....

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Building Social Capital through Twitter

*This is the fifth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry.

Last month we discussed “Push On vs. Pass On” marke...

Are you ready for Grand Final time?

Whenever I ask a jewelry retailer what the most important time of year is for their business, I get a look as if to say “you must be kidding right?”. Even a ten year ...

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What is the temperature setting in your store?

When I ask jewelry store owners the temperature setting in their store they often tell me the thermostat setting in degrees. But what I am actually asking is the Customer...

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