Last updateWed, 29 Jul 2015 8pm


Understanding Twitter as a marketing tool

*This is the second in a series of six articles about Twitter Social Networking and its use in the jewelry industry

Last month I shared with you an overview of Twitter and explained its uses as a communications platform for your business. Now I'd like to get you thinking about how you could market your business in its own Twitter Space.

The first step to capitalizing on the advantages Twitter can offer is to assess your business strengths. Start by asking yourself, your employees and even your customers this question: What sets your company apart from the competition? Is it your wide variety of merchandise? Your in-house repair shop? The designer lines you carry? Your knowledgeable sales staff and outstanding customer service? Your reputation for exquisite custom work? Your celebrity clientele? Your knack for stocking jewelry in all the price-points?

The benefits of a Morning Meeting – Part 1

One of the best resources a store-owner can bring to their business is a short morning meeting each day with the staff. Setting yourself up for what you want delivered from your staff can only happen if you know what it is you want and what you need to do to get there.

Unfortunately morning meetings are often one of the hardest things to get store managers to implement. To help we’ve prepared some guidelines and topic headings to cover when holding these meetings:

How to create value in your business

There is an old saying in business that you only truly own a business if you can go three months without going to it and it’s thriving just as well when you return as when you left. Although everyone can appreciate the benefits of this, the mechanics of making it happen can prove rather daunting. In fact, many business owners I’ve spoken to over the years scoff when I tell them this needs to be their objective - they’ve spent so long doing things the way they do them they can’t see any other alternative.

Your New Years Revolution

So you’re a little over a month into the New Year and those plans for change in your business have largely been ignored. The start of a fresh year is the perfect time to make major changes in your business and the time to plan and take action is now. If you’ve allowed the first month to drift, then you need to get back on track. There’s something about the New Year that encourages fresh hope and change and you need to take advantage of it. Flush with the cash from a strong December trade (hopefully), you’re in a good position to introduce new things, and with any luck you’ve had the chance for at least a short break.

How to make the most of your December business

So the holiday season is over, the hard work is done and it’s time to take a well earned break - and why not? You deserve it.

January can be the best time to take a break from your business - it is also the time when you can reap the most benefits. It’s a little like farming - you’ve got the hay in the barn, but you need to make sure it gets used wisely or it has a habit of disappearing by itself!

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