Columnists

Columnists

More of the Low Hanging Fruit – Adding-On

The past couple of months we have been discussing the process of selling additional items. As we approach the all important holiday season the importance of learning to suggest, show and sell additional items is paramount to your individual success and the overall success of your company. Again, selling additional items are one of the keys to maximizing both sales and profits in a retail jewelry store.

Read more...
 

The Retailer’s Perspective: Technology in a brave new world

About 2 or 3 years ago I was going to write about how retailers were dealing with the onslaught of employees bringing their personal cell phones into work. Right about th...

Read more...

Dealing with vendors in-store

The phone is ringing. A battery needs to be put into a watch for a customer and there is another repair to be done to a chain for a lady who will be back in five minutes....

Read more...

Marketing with Twitter - Push On vs. Pass On

*This is the fourth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we discussed getting your Twitter Account up...

Read more...

Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business i...

Read more...

The Best Policy: Insurance pitfalls

What is the “real” cost of a loss?   What are some things that might cause a loss to be declined by insurance?

One day while jeweler Pearl E. Gates was showing three...

Sales Growth Expert: Take advantage of your changing market to prosper

The one thing we can be sure of, the one constant is:  Things are going to always change.

I think the first big change I saw in customers’ attitudes were back in the ea...

Read more...

A small town store with a big heart

A small town store with a big heart

Everybody loves Opal. The diminutive Shih-Poo puppy is the first to greet customers as they drop by friendly neighborhood Banks Jewelry and Gifts. According to owner Tina...

Read more...

Internet Marketing Strategies Facebook: the new ‘Face’ of business marketing Part 2

Facebook Pages are for businesses.  Your customers and potential customers can then become “Fans” of your business page.  Because of this association to the page, F...

Read more...
Page 59 of 74
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Belle Étoile launches 2014 Summer/Fall Collection

(EMERYVILLE, Calif.) - Esteemed sterling silver jewelry designer and manufacturer Belle É...

 

Henderson Designs partners with Luca Lorenzini for fun, modern line

(CHARLOTTE, N.C.) - Lecil Henderson has extended his brand’s reach with the launch of Lu...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo