Columnists

Columnists

“Shopping” insurance: When should you do it? What should you look for? Is the price the only thing to consider?

Rhoda Lyte had an insurance policy for her retail jewelry store that excluded coverage for all property that was in showcases.

Her policy may have been intended as burglary (night time) coverage alone, but Rhoda wasn't aware of that, and she had not asked for just "burglary" coverage. If she had had an armed robbery, only merchandise that happened to be lying on top of tables or showcases would have been insured.

Read more...
 

Does your store have The Fun Factor?

You sense it as you walk through the door of your favorite store or restaurant. You feel both comfortable and excited to be there. And just being there puts you in a bett...
Read more...

Get the Designer Buzz!

Looking to add excitement to your inventory? Want an additional engine to drive sales in this economic climate? Consider expanding your designer collections.

The lure of d...

Read more...

Roseco – from trunk to tremendous

Roseco – from trunk to tremendous

What started out as a one-man business with a trunk-load of inventory is, today, a 30 year-old company built on integrity and customer service. Bob Rose uncovered an unme...

Read more...

Closing Techniques

In my last column we reviewed the process of the "Circle of The Sale": selling jewelry based on the reason the customer wants to buy and focusing the presentation on spec...

Internet Marketing Strategies: Your Google Profile

Those who follow this column know I'm all for using Social Media websites to market your jewelry store. However, I don't jump on every Social Media website that comes al...
Read more...

Are you lucky? The Luck Factor

A guy walks into a coffee shop. Self-described as a "lucky guy," he strikes up a conversation with an actor posing as a millionaire. He leaves the shop with a possible bu...

The Best Policy On safes and vaults: What is a “relocking device?”

The old safe had a massive appearance which was in stark contrast to the man about to attack it. Wearing coveralls and eye-protection, there were few tools at his side -...
Read more...

The Story Behind the Stone: Inside the designer’s mind

The Story Behind the Stone: Inside the designer’s mindEvery jewelry designer started somewhere - but they don't always have the same starting point. They come from myriad life experiences, and disciplines. Their source of in...
Read more...
Page 60 of 70
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo