Columnists

Columnists

Support your business model with Twitter

*This is the sixth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month’s article was about “Social Capital” and what it really means in terms of your business.

This month I’d like to wrap up this series of articles with some information about how you can easily structure your Twitter Social Network to support all aspects of your business model.

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The Retailer’s Perspective: Facts and fictions...

It’s been a while since I’ve done one of these so I thought I’d bring up one of my favorite topics... the wrong things people say about jewelry.

Diamonds can’t bre...

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Internet Marketing Strategies: The problem with and solution to SEO and Yellow Pages

Today there exists an unprecedented opportunity for local retail businesses to market their services and products online.  Many small business owners will miss this oppo...

The Retailer’s Perspective Okay, who’s to blame?

As we find ourselves here at the beginning of 2010, we start a whole new era of responsibility. Everyone that is except a lot of the banking and Wall Street executives th...

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Have you bought a job or do you own a business?

For most people, the appeal of self-employment can consist of a number of factors but the top two answers are probably a desire for greater income and more freedom.

Often ...

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Sales Growth Expert: What to do, what to do?

I get telephoned a few times each week by owners, and managers of businesses of all sizes asking, “What can we do to generate some profitable business?  What can I do t...

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The most important statistics in sales?

Especially now, with the economy as it is, it is vital that a jewelry store be managed based on factual information.  No longer can we afford to run the business based o...

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The Madoff Plunder - Record auction sales benefit victims

A platinum Edwardian emerald and diamond link bracelet.  Pre-Victorian era diamond earrings.  Over 40 watches including 17 Rolexes, one a famed WWII “prisoner watch...

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The Story Behind the Stone: Rings and things

The Story Behind the Stone: Rings and things

Love stories are often as colorful as the lives of the couples who live them. Why then can’t the engagement rings be more in line with their unique story? While diamond...

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