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Marketing with Twitter - Push On vs. Pass On

*This is the fourth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we discussed getting your Twitter Account up and running, learned a little about the language, the structure and hopefully, I was able to give you enough positives to keep you from becoming a “Twitter Quitter.”  This month I’d like to give you an overview of “Push On vs. Pass On” marketing and we’ll take a look at how Southern Jewelry News is making their Twitter account work for them.

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Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business i...

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The Best Policy: Insurance pitfalls

What is the “real” cost of a loss?   What are some things that might cause a loss to be declined by insurance?

One day while jeweler Pearl E. Gates was showing three...

Sales Growth Expert: Take advantage of your changing market to prosper

The one thing we can be sure of, the one constant is:  Things are going to always change.

I think the first big change I saw in customers’ attitudes were back in the ea...

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A small town store with a big heart

A small town store with a big heart

Everybody loves Opal. The diminutive Shih-Poo puppy is the first to greet customers as they drop by friendly neighborhood Banks Jewelry and Gifts. According to owner Tina...

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Internet Marketing Strategies Facebook: the new ‘Face’ of business marketing Part 2

Facebook Pages are for businesses.  Your customers and potential customers can then become “Fans” of your business page.  Because of this association to the page, F...

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Buddy’s Big Give

Buddy’s Big GiveYou may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with t...
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Hearne’s Fine Jewelry sports a new location and thriving second generation

Hearne’s Fine Jewelry sports a new location and thriving second generationIn the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye...
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Cutting Edge: Turning information into success: Stephen Barnes’ Double Edge

Cutting Edge: Turning information into success: Stephen Barnes’ Double EdgeEstimates are that as many as 3,500 jewelry outlets will close their doors this year. All too many jewelers are in survival mode. Yet Barnes Jewelers of Goldsboro, NC, is...
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