Columnists

Columnists

Buddy’s Big Give

Buddy’s Big GiveYou may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with the logo for his most recent promotion, no one can miss Buddy's car - and that's exactly the point.
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Hearne’s Fine Jewelry sports a new location and thriving second generation

Hearne’s Fine Jewelry sports a new location and thriving second generationIn the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye...
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Cutting Edge: Turning information into success: Stephen Barnes’ Double Edge

Cutting Edge: Turning information into success: Stephen Barnes’ Double EdgeEstimates are that as many as 3,500 jewelry outlets will close their doors this year. All too many jewelers are in survival mode. Yet Barnes Jewelers of Goldsboro, NC, is...
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Internet Marketing Strategies Facebook: The new ‘Face’ of business marketing part 1

It's been said that if you are being chased by a bear in the woods you don't have to be able to out run the bear. You only have to out run the person next to you. The s...

The Story Behind the Stone: Precious little

The Story Behind the Stone: Precious littleShoppers at Tucson GemFair and other trade shows this year gave us a glimpse into where the market may be headed by resourceful merchants aiming to offset sluggish sales....

Open the Window of Opportunity this Holiday Season

Open the Window of Opportunity this Holiday SeasonWhew! It's already that time of year again. Here we are heading into the 4th quarter, a make or break time for many retailers where traditionally many hope to generate as...

What’s Hot Now! Finds from the SJTA Atlanta August Jewelry Show

What’s Hot Now!  Finds from the SJTA Atlanta August Jewelry Show

Interchangable jewelry is hot. Pictured is a "build your own" necklace from Kelly Water's new Ones We Love (OWL) line.

 

Kameleon's Jewel Pops come in a variety of colors ...

The Assumptive Add-on

One of the most effective add-on strategies is the Assumptive Add-On Close. The assumptive add-on close is designed to be effective yet subtle in the way it is delivered....

The Retailer’s Perspective My new found love affair with the bulldozer...

I was born a long time after the great depression, but have known countless people in my life that actually lived through it. Many of our grandparents were shaped by it. ...
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Belle Étoile launches 2014 Summer/Fall Collection

(EMERYVILLE, Calif.) - Esteemed sterling silver jewelry designer and manufacturer Belle É...

 

Henderson Designs partners with Luca Lorenzini for fun, modern line

(CHARLOTTE, N.C.) - Lecil Henderson has extended his brand’s reach with the launch of Lu...

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