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Applied Marketing 101: It’s time to start actually selling on the Internet (Part 1)

I accept as axiomatic the premise that rapid change is typically easy to detect, whereas incremental change may be far more difficult to recognize. We can confirm the validity of this proposition by conducting the following demonstration: Place a frog in a container full of room temperature water, and then slowly increase the temperature at a rate of one degree centigrade every five minutes. Incredibly, the poor frog will allow itself to be boiled to death.  I have increasingly come to see similarities for us in the jewelry industry to the boiled frog, only we aren’t ever-so-slowly boiling in a tub of water. Instead, we are being boiled in an environment known as the Internet.

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How to reinvent the wheel in your store

Do you ever wonder about ways you can improve your business?   You sit and think about it, but you’re just not sure what to do?   As I write this article, the New...

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The Story Behind the Stone: Hunting for Padparadscha

The Story Behind the Stone: Hunting for Padparadscha

Ever wonder what gemstone dealers chat about in private? We caught up with Niveet Nagpal, president of OMI Privé recently who scours the globe in search of the best in p...

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24 Karat Corner: Read this column - Lose 10 pounds a month!

Outrageous false claim? Blatant lie? Of course!   But, if you’ve spent any time at all behind a jewelry counter, it’s probably not the most ridiculous thing you’...

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The Modern Day Sales Presentation: Managing your sales presentation

In last month’s article I shared some insight into examining your selling style and how to create a selling style that is more effective with the modern day customer. T...

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13 questions to consider for self-improvement!

This issue I thought I would share with you something I published several years ago. Many people still have these questions hanging on the wall in their offices and think...

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Narrowing your sales gap

Narrowing your sales gap

Last month we spoke about determining what level of sales and gross profit you needed to achieve in order for your business to deliver on your requirements – namely a c...

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Internet Marketing Strategies: Pinteresting

Pinterest is one of the fastest growing social media websites ever. It is currently one of the top 5 most active and popular social media platforms on the Internet with o...

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How conscious is your business?

In November 2013 the National Labor Relations Board announced it would prosecute Wal-Mart, the country’s largest employer, for widespread violations of workers’ right...

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