Columnists

Columnists

The Retailer’s Perspective: It’s a CAD CAD World...

They say that change is inevitable, and I agree. So many of us complain about how the internet has changed our businesses, but in the next breath talk about how much we love it in general. But the internet wouldn’t be in business without one other little invention that has rocked our world even more - the computer!  I guess the computer has just been around long enough that we forget that we used to run our businesses without the benefit of five or six of them in the store.

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Modern Day Selling: Article 6: Selling with vision and insight

In our journey to discovering new avenues to success, I hope that you have found great satisfaction in connecting with your customers in a new way. At this point you have...

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A “Goodwill” promotion that works!

Let me ask you a question. How would you like to do a promotion that brings instant “Goodwill” to your store from clients?   Did I mention that it is also very pro...

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A Treasure of Jewels

A Treasure of Jewels

“Dream big, work hard and make it happen,” Puja Bordia, founder of the Tresor Collection of fine jewelry (tresorcollection.com), recently shared her fascinating color...

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24 Karat Corner: Been to a Radio Shack lately?

More than likely, probably not.   Years ago, I was a regular Radio Shack customer.   It seemed there was a store in just about every town.   You could count on t...

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The Story Behind the Stone: Bodacious Bulgari

The Story Behind the Stone: Bodacious Bulgari

Rome’s celebrated house of Bulgari has been the go-to jeweler with jet-setting shoppers for decades. From its inception, Bulgari jewels flaunted distinctive traits that...

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Internet Marketing Strategies: The 4 Biggest Mobile Marketing Mistakes

 

There are more mobile devices in the United States than there are people!   Mobile has a 102.4% penetration in the US.   In 2014, there will be more than 2 billio...

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It’s the little things!

In the current retail environment I truly believe that customer service has gotten so bad that our customers have actually learned to expect lousy customer service.  ...

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Understanding your Gross Return on Investment

Understanding your Gross Return on Investment

In the previous 3 articles we have discussed the GAP between your required future wealth and where you are now. We have looked at how much gross profit you will require e...

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Gemvision releases Matrix Version 8

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Synchrony Financial introduces new brand

New name, well-known financing solutions Known in the jewelry industry as a leading pr...

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