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The Retailer’s Perspective: It’s the Crazy... I mean the Christmas Season

Well, well, well, here we are once again at the most important time of the year for the jewelry industry.  That time of the year that brings out the best of the crazy in people.  That time of the year when normal people decide to show their craziness right out in the open... usually in my store.  Since this will be my 35th Christmas season as a jeweler, I’ve seen some of the funniest, craziest, and stupidest things you can imagine.  But, it seems, every year the following happens...

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Internet Marketing Strategies: Internet offers Part 1

 

If you are a regular reader of my column, you know that Internet Marketing is constantly changing.   What worked last year may not work now. Learning about and takin...

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Applied Marketing 101: Using value and price to drive traffic (Part 2)

Last month, we examined the current state of the art in retail pricing strategies from a conceptual standpoint. Now, let’s take a pragmatic look at the question of how ...

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10 ways to ramp up your holiday marketing for a successful season

10 ways to ramp up your holiday marketing for a successful season

Have you ever made it to the month of November and thought: “What in the world am I going to do to bring customers in my door this Christmas?   Should I run a newspap...

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24 Karat Corner: News and Views from the 24 Karat Club Southeastern U.S.

Bleeding the customer dry

It was a sticky, steamy South Florida afternoon, so I thought I’d swing by my friend Kenny’s store on the way back to the office.  ...

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Has your business had its annual servicing?

No, you haven’t got your jewelry publications mixed up with your favorite car magazine! There are a lot of similarities between your vehicle and your business... both h...

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Adapting to new consumer buying habits

Hopes and expectations are that this will be an improved Christmas shopping season with an increase in sales for independent jewelry store owners. The consumer is coming ...

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Modern Day Selling: The Modern Day Store: Creating a unified store

Article 1: The great disconnection

Today, we start a new journey down a path that has yet to be explored. It was during my success with Modern Day Selling that I bec...

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Applied Marketing 101: Using value and price to drive traffic (Part 1)

Anyone engaged in retail understands that in today’s environment, it’s hard to drive traffic without providing your target audience with a sense that you’re offerin...

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Nissim, Inc. unveils Alexa Designs

Hand selected diamonds, mixed metals and beautiful designs; just a few adjectives used to ...

 

Gemvision announces release of Matrix 7.5

(DAVENPORT, Iowa) - Gemvision Corporation is proud to announce the release of Matrix 7.5. ...

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