Last updateThu, 23 Mar 2017 12am


Internet Marketing Strategies: Customer Appreciation Sale

The ultimate marketing sin is taking your customers’ loyalty for granted

A Customer Appreciation Sale is just what it sounds like.  It’s giving your clients something to show that you really do appreciate their business.  Your customers are the most important thing to your company (you’d be out of business without them), so let them know it.  Leading up to Christmas, we have the perfect opportunity to do this, and that’s at Thanksgiving.  Here are suggestions to hold a Customer Appreciation Sale at your store.

Internet Marketing Strategies: Planning your online Christmas promotions

While other holidays like Valentine’s and Mother’s Day are great for giving gifts of jewelry to loved ones, there is no better holiday to promote your jewelry, watches and other gift items than Christmas. Christmas Eve and Christmas Day remain by far the major gift giving holiday in the United States. 

Internet Marketing Strategies: A coded message

There is a new tool available to retailers today that can help you to market your store and bring in new customers as well as make shopping in your store more interactive and enjoyable.  It is the ultimate Swiss-Army knife for retailers.  This tool works around the clock providing quick responses to your customers and prospects. What is this amazing new device that will seemingly do everything for you except clean the showroom cases?

Internet Marketing Strategies: Is your Internet marketing current?

Did you know? - 20 typical households generate more Internet traffic today, than the entire Internet in 2003.

The Internet is constantly changing and is changing faster than ever before! Businesses that stay current with technological changes will be the ones that succeed in the future.  If you are still trying to market your jewelry store on the Internet using the same techniques as you did a few years ago, you will not be successful and will fall behind your competition.

Internet Marketing Strategies: Facebook Marketing: Are you getting it wrong? Part II

Data on the percentage of small businesses that are using Social Media varies by source. But one thing is for sure - it’s becoming an essential marketing tool for businesses of all sizes. 51% of consumers state that they are more likely to buy a product from a company they have Liked on Facebook. Small businesses are taking to Social Media to attract new business and connect with customers – but recent surveys suggest they might be missing the mark when it comes to the best tactics.