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Columnists

Make the decision!

I have exciting news for you!

By the time you are finished reading this article you will have made three important decisions that will create the future of your business instead of solely reacting to what happens to your jewelry business.

At this very moment you have more influence than imaginable over the future of your business. And that influence is based in making the right decisions within your jewelry business.

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The Best Policy: Insurance pitfalls

What is the “real” cost of a loss?   What are some things that might cause a loss to be declined by insurance?

One day while jeweler Pearl E. Gates was showing three...

Sales Growth Expert: Take advantage of your changing market to prosper

The one thing we can be sure of, the one constant is:  Things are going to always change.

I think the first big change I saw in customers’ attitudes were back in the ea...

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A small town store with a big heart

A small town store with a big heart

Everybody loves Opal. The diminutive Shih-Poo puppy is the first to greet customers as they drop by friendly neighborhood Banks Jewelry and Gifts. According to owner Tina...

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Internet Marketing Strategies Facebook: the new ‘Face’ of business marketing Part 2

Facebook Pages are for businesses.  Your customers and potential customers can then become “Fans” of your business page.  Because of this association to the page, F...

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Buddy’s Big Give

Buddy’s Big GiveYou may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with t...
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Hearne’s Fine Jewelry sports a new location and thriving second generation

Hearne’s Fine Jewelry sports a new location and thriving second generationIn the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye...
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Cutting Edge: Turning information into success: Stephen Barnes’ Double Edge

Cutting Edge: Turning information into success: Stephen Barnes’ Double EdgeEstimates are that as many as 3,500 jewelry outlets will close their doors this year. All too many jewelers are in survival mode. Yet Barnes Jewelers of Goldsboro, NC, is...
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Internet Marketing Strategies Facebook: The new ‘Face’ of business marketing part 1

It's been said that if you are being chased by a bear in the woods you don't have to be able to out run the bear. You only have to out run the person next to you. The s...
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