Another technique that has made thousands and thousands of additional sales and profit dollars for numerous retail jewelers is the Add-On Checklist or the Customer Checklist. I actually discovered this technique in a computer store when I was purchasing computers for my office. On top of one of the computer displays the store had a brochure that asked “For Your Computer, Did You Remember?”
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Internet Marketing Strategies: Local search marketing
Even though it is still in its infancy, Local Search is shaping up to be one of the dominant players in Internet Marketing.
Facts:
- 30 percent of all search queries are Loca...
The Best Policy: The allure of gold
The risks of buying used jewelry (a.k.a. “scrap gold”)
“Cash for Gold!” Not very long ago you would only see a banner like this associated with a pawn business....
Building Social Capital through Twitter
*This is the fifth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry.
Last month we discussed “Push On vs. Pass On” marke...
Are you ready for Grand Final time?
Whenever I ask a jewelry retailer what the most important time of year is for their business, I get a look as if to say “you must be kidding right?”. Even a ten year ...
What is the temperature setting in your store?
When I ask jewelry store owners the temperature setting in their store they often tell me the thermostat setting in degrees. But what I am actually asking is the Customer...
Sales Growth Expert: It was going to be a cold winter
Are you receiving correct information about your market conditions?
It was autumn, and the Indians on the remote reservation asked their new Chief if the winter was going ...
The Story Behind the Stone Sometimes beauty is only skin deep
All naturally colored diamonds are rare. In an ideal scenario, diamonds are formed from a single element, that being pure carbon - rendering them exquisitely colorless. T...
The Retailer’s Perspective And, just like that…
Here we are at Christmas, 2009. If you’re reading this, you’ve managed to survive the Great American Recession up to this point. How did we do it? Beats the hell out ...
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