For instant impact, try color. Charged with emotion, color can electrify, command attention, create a mood. Tap this potent tool in your marketing, inventory, even store décor to entice and excite, project an image or set a tone.

"Seeing red," "feeling blue." Emotions are wrapped in color. Colors enliven these feelings. Hot reds, oranges and yellows electrify, stimulate, energize. Cool blues and greens soothe, calm, refresh. Beiges and grays along with black and white are tone neutral, a perfect background foil for more vibrant targeted pops of color. The neutrals' classic appeal project timeless elegance rather than trendiness.