Columnists

Columnists

The Impact of Color! What’s Hot Now

For instant impact, try color. Charged with emotion, color can electrify, command attention, create a mood. Tap this potent tool in your marketing, inventory, even store décor to entice and excite, project an image or set a tone.

"Seeing red," "feeling blue." Emotions are wrapped in color. Colors enliven these feelings. Hot reds, oranges and yellows electrify, stimulate, energize. Cool blues and greens soothe, calm, refresh. Beiges and grays along with black and white are tone neutral, a perfect background foil for more vibrant targeted pops of color. The neutrals' classic appeal project timeless elegance rather than trendiness.

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Sales Growth Expert: Stop throwing your marketing/advertising dollars away

Two boys went out duck hunting for the first time. They were out in the cold morning for hours, and though ducks were everywhere they hadn't been able to get even one. Fi...
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The Retailer’s Perspective: It’s a Brave New World

You know, I've been doing this jewelry thing for over 30 years now (yes, I started when I was 2). I've often wondered lately what my life would have turned out like if I ...
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The Cargo Hold ‘Holds On’ for 35 years of successful business

The Cargo Hold ‘Holds On’ for 35 years of successful businessTom Young and Bob Glenn have been in business together for 35 years. They have weathered numerous economic downturns, a major change of direction for their business and, ...
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The Retailer’s Perspective: And you looked so normal walking in the door...

Sometimes you can spot ‘em getting out of their car and sometimes they just outright surprise you. Yep. It's the crazies. They're baaaaccckkkk.

I had just perfected my n...

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The Story Behind the Stone: What one man decides

The Story Behind the Stone: What one man decides

The power of one - an over used phrase perhaps, but one which demands we quash all devotion to obstacles about why something can't be accomplished all by ourselves.


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Sales Growth Expert: The 4 easiest ways to make more money

1. Increase your customer base. Gain new customers.
The easiest way to gain new customers is to sell to those already in the market - those already buying the produc...

The Low Hanging Fruit – ADDING-ON

This month we are starting a series of articles on the art of adding-on. Adding on, as a sales technique, is without question the most profitable technique of them all. A...
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“Shopping” insurance: When should you do it? What should you look for? Is the price the only thing to consider?

Rhoda Lyte had an insurance policy for her retail jewelry store that excluded coverage for all property that was in showcases.

Her policy may have been intended as burglar...

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Gabriel & Co. unveils Amavida

Popular fine jewelry brand’s new Bridal Collection (NEW YORK) – Gabriel & Co.,...

 

Frank Reubel unveils Petite Bridal collection in Vegas

Frank Reubel Designs released a collection of Petite Bridal that was a huge success at thi...

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