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Columnists

The Primal Power of Jewelry

Got vintage? Estate jewelry? How about a 100,000 year old necklace? Recently discovered Nassarius shell beads from the Skhul rock shelter in Israel are believed to be the oldest necklace ever found - 100 millennia! It stretches our imagination to visualize life over such a vast expanse of time. But we now have evidence that we share a basic primal impulse with our predecessors - the desire to create ornamentation and decorate ourselves.
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Adding-On = Profits

In previous articles we have discussed how Add-ons = Profits. In order to maximize the selling opportunity and the sales and profits of a jewelry store, the salespeople h...
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The Retailer’s Perspective: September 15th...

Yeah, I know to most people it's just another day. But this September 15th is one of the most important Tuesdays of the last couple of years. Why you ask? Let me explain....
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How to eliminate your aged inventory

One of the larger banes in the life of any retailer is the problem of old product - those items you thought were a good buy, but once in-store proved not to be the case. ...
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Kameleon Jewelry makes expressing yourself easy

Kameleon Jewelry makes expressing yourself easyRobert Smith is a persistent man. He isn't easily deterred and he insists on doing things the right way, which usually takes a little time. Two years ago his persistence ...
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It’s a Brand New Ball Game!

Our current market situation has created a whole new ball game for those of us in the jewelry industry. The game has changed and for us to remain players we must change o...

The add-on doesn’t have to cost less

People have different budgets for different items. Should a customer indicate that they have a specific budget to spend on one item, doesn't mean that they don't have ple...

Internet Marketing Strategies: The world is all a-Twitter

Twitter, www.twitter.com , is one of the hottest social networks on the Internet. For businesses, Twitter is word-of-mouth advertising on steroids. Its power is unprecede...

The Story Behind the Stone: The legacy of Emeralds

The Story Behind the Stone: The legacy of EmeraldsSome gems came into popularity with the advent of global travel via the Grand Tours of the mid nineteenth century. And the ferocious interest in past cultures such as anc...

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Belle Étoile launches 2014 Summer/Fall Collection

(EMERYVILLE, Calif.) - Esteemed sterling silver jewelry designer and manufacturer Belle É...

 

Henderson Designs partners with Luca Lorenzini for fun, modern line

(CHARLOTTE, N.C.) - Lecil Henderson has extended his brand’s reach with the launch of Lu...

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