Columnists

Columnists

Sales Growth Expert: Take advantage of your changing market to prosper

The one thing we can be sure of, the one constant is:  Things are going to always change.

I think the first big change I saw in customers’ attitudes were back in the early ‘70s.  One of the businesses I owned and operated was our tire business.  It seemed every day the labor pool to hire tire changers got smaller and smaller and the applicants dress and personal appearance became, well we described it back then as shabby. One day a young fellow, Jerry, applied for a tire changing position. He was eager, certainly strong enough, and caught my attention because he was neat and clean even though he had long shoulder length hair.

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A small town store with a big heart

A small town store with a big heart

Everybody loves Opal. The diminutive Shih-Poo puppy is the first to greet customers as they drop by friendly neighborhood Banks Jewelry and Gifts. According to owner Tina...

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Internet Marketing Strategies Facebook: the new ‘Face’ of business marketing Part 2

Facebook Pages are for businesses.  Your customers and potential customers can then become “Fans” of your business page.  Because of this association to the page, F...

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Buddy’s Big Give

Buddy’s Big GiveYou may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with t...
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Hearne’s Fine Jewelry sports a new location and thriving second generation

Hearne’s Fine Jewelry sports a new location and thriving second generationIn the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye...
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Cutting Edge: Turning information into success: Stephen Barnes’ Double Edge

Cutting Edge: Turning information into success: Stephen Barnes’ Double EdgeEstimates are that as many as 3,500 jewelry outlets will close their doors this year. All too many jewelers are in survival mode. Yet Barnes Jewelers of Goldsboro, NC, is...
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Internet Marketing Strategies Facebook: The new ‘Face’ of business marketing part 1

It's been said that if you are being chased by a bear in the woods you don't have to be able to out run the bear. You only have to out run the person next to you. The s...

The Story Behind the Stone: Precious little

The Story Behind the Stone: Precious littleShoppers at Tucson GemFair and other trade shows this year gave us a glimpse into where the market may be headed by resourceful merchants aiming to offset sluggish sales....

Open the Window of Opportunity this Holiday Season

Open the Window of Opportunity this Holiday SeasonWhew! It's already that time of year again. Here we are heading into the 4th quarter, a make or break time for many retailers where traditionally many hope to generate as...
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Gemvision releases Matrix Version 8

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Synchrony Financial introduces new brand

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