Internet Marketing is constantly changing. To be successful when marketing online you need to keep informed and make improvements in your marketing plan when those changes affect you. Google typically makes 400 to 600 changes a year in their algorithms, effecting how they rank websites in their searches. Many of these frequent updates have little affect on the typical website. However, sometimes a Google algorithm change is substantial enough that it not only affects a majority of websites, but also signals a change to the future of search engine rankings.