Columnists

Columnists

How to eliminate your aged inventory

One of the larger banes in the life of any retailer is the problem of old product - those items you thought were a good buy, but once in-store proved not to be the case. Sadly, it's a reality of retail. Even the best buyers (despite what they might tell you) will only get 20-30% of their buying right. Aged inventory is as sure as the sun rising. The issue is, how do you deal with it? For every store there are only four options:
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Kameleon Jewelry makes expressing yourself easy

Kameleon Jewelry makes expressing yourself easyRobert Smith is a persistent man. He isn't easily deterred and he insists on doing things the right way, which usually takes a little time. Two years ago his persistence ...
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It’s a Brand New Ball Game!

Our current market situation has created a whole new ball game for those of us in the jewelry industry. The game has changed and for us to remain players we must change o...

The add-on doesn’t have to cost less

People have different budgets for different items. Should a customer indicate that they have a specific budget to spend on one item, doesn't mean that they don't have ple...

Internet Marketing Strategies: The world is all a-Twitter

Twitter, www.twitter.com , is one of the hottest social networks on the Internet. For businesses, Twitter is word-of-mouth advertising on steroids. Its power is unprecede...

The Story Behind the Stone: The legacy of Emeralds

The Story Behind the Stone: The legacy of EmeraldsSome gems came into popularity with the advent of global travel via the Grand Tours of the mid nineteenth century. And the ferocious interest in past cultures such as anc...

The Impact of Color! What’s Hot Now

For instant impact, try color. Charged with emotion, color can electrify, command attention, create a mood. Tap this potent tool in your marketing, inventory, even store ...
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Sales Growth Expert: Stop throwing your marketing/advertising dollars away

Two boys went out duck hunting for the first time. They were out in the cold morning for hours, and though ducks were everywhere they hadn't been able to get even one. Fi...
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The Retailer’s Perspective: It’s a Brave New World

You know, I've been doing this jewelry thing for over 30 years now (yes, I started when I was 2). I've often wondered lately what my life would have turned out like if I ...
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ASHI introduces “Holiday Love” Marketing Program

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Box Brokers’ unveils new interchangeable tray display series

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