Last updateTue, 15 Aug 2017 9pm


Internet Marketing Strategies: Internet offers Part 1


If you are a regular reader of my column, you know that Internet Marketing is constantly changing.  What worked last year may not work now. Learning about and taking advantage of new methods to reach consumers on the Internet and more importantly get them to come into your store is an ongoing challenge.

Internet Marketing Strategies: Customer Appreciation Sale

The ultimate marketing sin is taking your customers’ loyalty for granted

A Customer Appreciation Sale is just what it sounds like.  It’s giving your clients something to show that you really do appreciate their business.  Your customers are the most important thing to your company (you’d be out of business without them), so let them know it.  Leading up to Christmas, we have the perfect opportunity to do this, and that’s at Thanksgiving.  Here are suggestions to hold a Customer Appreciation Sale at your store.

Internet Marketing Strategies: Planning your online Christmas promotions

While other holidays like Valentine’s and Mother’s Day are great for giving gifts of jewelry to loved ones, there is no better holiday to promote your jewelry, watches and other gift items than Christmas. Christmas Eve and Christmas Day remain by far the major gift giving holiday in the United States. 

Internet Marketing Strategies: A coded message

There is a new tool available to retailers today that can help you to market your store and bring in new customers as well as make shopping in your store more interactive and enjoyable.  It is the ultimate Swiss-Army knife for retailers.  This tool works around the clock providing quick responses to your customers and prospects. What is this amazing new device that will seemingly do everything for you except clean the showroom cases?

Internet Marketing Strategies: Is your Internet marketing current?

Did you know? - 20 typical households generate more Internet traffic today, than the entire Internet in 2003.

The Internet is constantly changing and is changing faster than ever before! Businesses that stay current with technological changes will be the ones that succeed in the future.  If you are still trying to market your jewelry store on the Internet using the same techniques as you did a few years ago, you will not be successful and will fall behind your competition.