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The Story Behind the Stone: Heavenly Stars

The Story Behind the Stone: Heavenly StarsSavvy collectors often turn heavenward for inspiration with their jewelry collections:

Inspiration - the motivational word for designers and jewelers means looking outward or upward for clues to creating a new collection. That's not such a recent device, and actually heavenly bodies of the stellar kind have been the source of motivation for designers for quite some time.

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Sales Growth Expert: Get your product in your customers’ hands

"Presentation without DEMONSTRATION is just conversation."
- Gary Kirkpatrick - Westendorf Mfg. Co.

Getting your product in your customers' hands will increase your c...

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Internet Marketing Strategies: Online video ads

During the past 18 months nothing has received better results in Google for us than Online Video Ads. We have seen some of our videos get in the top 10 Google search wit...
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How well do you know your customers?

One of the most overlooked principles of business is that all customers thrive on attention. If your customers feel special, then they will come back into your store time...
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The Primal Power of Jewelry

Got vintage? Estate jewelry? How about a 100,000 year old necklace? Recently discovered Nassarius shell beads from the Skhul rock shelter in Israel are believed to be the...
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Adding-On = Profits

In previous articles we have discussed how Add-ons = Profits. In order to maximize the selling opportunity and the sales and profits of a jewelry store, the salespeople h...
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The Retailer’s Perspective: September 15th...

Yeah, I know to most people it's just another day. But this September 15th is one of the most important Tuesdays of the last couple of years. Why you ask? Let me explain....
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How to eliminate your aged inventory

One of the larger banes in the life of any retailer is the problem of old product - those items you thought were a good buy, but once in-store proved not to be the case. ...
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Kameleon Jewelry makes expressing yourself easy

Kameleon Jewelry makes expressing yourself easyRobert Smith is a persistent man. He isn't easily deterred and he insists on doing things the right way, which usually takes a little time. Two years ago his persistence ...
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Elisa Ilana’s new Beneath the Moon Collection

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