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Columnists

Does your store have The Fun Factor?

You sense it as you walk through the door of your favorite store or restaurant. You feel both comfortable and excited to be there. And just being there puts you in a better mood.

Have you ever wondered what creates that extraordinary and wonderful feeling that keeps you coming back again and again?

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Get the Designer Buzz!

Looking to add excitement to your inventory? Want an additional engine to drive sales in this economic climate? Consider expanding your designer collections.

The lure of d...

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Roseco – from trunk to tremendous

Roseco – from trunk to tremendous

What started out as a one-man business with a trunk-load of inventory is, today, a 30 year-old company built on integrity and customer service. Bob Rose uncovered an unme...

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Closing Techniques

In my last column we reviewed the process of the "Circle of The Sale": selling jewelry based on the reason the customer wants to buy and focusing the presentation on spec...

Internet Marketing Strategies: Your Google Profile

Those who follow this column know I'm all for using Social Media websites to market your jewelry store. However, I don't jump on every Social Media website that comes al...
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Are you lucky? The Luck Factor

A guy walks into a coffee shop. Self-described as a "lucky guy," he strikes up a conversation with an actor posing as a millionaire. He leaves the shop with a possible bu...

The Best Policy On safes and vaults: What is a “relocking device?”

The old safe had a massive appearance which was in stark contrast to the man about to attack it. Wearing coveralls and eye-protection, there were few tools at his side -...
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The Story Behind the Stone: Inside the designer’s mind

The Story Behind the Stone: Inside the designer’s mindEvery jewelry designer started somewhere - but they don't always have the same starting point. They come from myriad life experiences, and disciplines. Their source of in...
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Are you still a jeweler?

I have an important question to ask you - one that could change the direction of your business and affect your income considerably this year. The answer is not as simple ...
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Belle Étoile launches 2014 Summer/Fall Collection

(EMERYVILLE, Calif.) - Esteemed sterling silver jewelry designer and manufacturer Belle É...

 

Henderson Designs partners with Luca Lorenzini for fun, modern line

(CHARLOTTE, N.C.) - Lecil Henderson has extended his brand’s reach with the launch of Lu...

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