Columnists

Columnists

The Retailer’s Perspective: And you looked so normal walking in the door...

Sometimes you can spot ‘em getting out of their car and sometimes they just outright surprise you. Yep. It's the crazies. They're baaaaccckkkk.

I had just perfected my new barbecue chicken recipe - I pre-boil my chicken for about 30 minutes in any number of spices that I have laying around (I change this every time), then I take it off the stove and set it aside til it cools, then put the stock pot in the fridge to chill overnight. In the morning, I pour off the water and put the chicken in a zip lock baggie and put it back in the fridge til that night - just absorbing all of those flavors. Right before dinner I put it on the grill to heat it up and just barely burn the BBQ sauce and it's a "no knives needed" masterpiece. The leftovers come to work with me for lunch because it's even better the second day. It was right here, just as I was taking my first bite, when she walked in!

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The Story Behind the Stone: What one man decides

The Story Behind the Stone: What one man decides

The power of one - an over used phrase perhaps, but one which demands we quash all devotion to obstacles about why something can't be accomplished all by ourselves.


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Sales Growth Expert: The 4 easiest ways to make more money

1. Increase your customer base. Gain new customers.
The easiest way to gain new customers is to sell to those already in the market - those already buying the produc...

The Low Hanging Fruit – ADDING-ON

This month we are starting a series of articles on the art of adding-on. Adding on, as a sales technique, is without question the most profitable technique of them all. A...
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“Shopping” insurance: When should you do it? What should you look for? Is the price the only thing to consider?

Rhoda Lyte had an insurance policy for her retail jewelry store that excluded coverage for all property that was in showcases.

Her policy may have been intended as burglar...

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Does your store have The Fun Factor?

You sense it as you walk through the door of your favorite store or restaurant. You feel both comfortable and excited to be there. And just being there puts you in a bett...
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Get the Designer Buzz!

Looking to add excitement to your inventory? Want an additional engine to drive sales in this economic climate? Consider expanding your designer collections.

The lure of d...

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Roseco – from trunk to tremendous

Roseco – from trunk to tremendous

What started out as a one-man business with a trunk-load of inventory is, today, a 30 year-old company built on integrity and customer service. Bob Rose uncovered an unme...

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Closing Techniques

In my last column we reviewed the process of the "Circle of The Sale": selling jewelry based on the reason the customer wants to buy and focusing the presentation on spec...
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