Columnists

Columnists

The Best Policy: Your alarm company just called. What should you do?

It was 7 p.m., the weather was rotten, and Amy Thist had just gotten home from a busy day at the store and settled in front of her fireplace when the phone rang.

"This is Wiketchem Alarm Company. We are getting a motion-sensor trip at your store."

Reluctantly, Amy put her coat back on and drove the five miles back to the store. The police had already arrived, had done a visual check of the exterior of the store, found nothing, and were waiting for Amy to arrive for an interior check of the premises.
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Sales Growth Expert The # 1 most important word in Selling

For decades the most important words in marketing have been:

  1. Free
  2. Sale
  3. Guarantee
Want to get someone's attention in an advertisement? Show them the words Free or Sale. Want t...

The Retailer’s Perspective: Location, Location, Location

About 3 years ago I made the biggest decision of my professional life and decided to shut down my retail store - the retail store that I planned on owning for the next 30...

The Story Behind the Stone: Customer -v- Collector

The Story Behind the Stone: Customer -v- Collector

What's wrong with consuming? Nothing, if it brings genuine pleasure to the individual and that person buys within their means. When it comes to jewelry, collecting would ...

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DNR thrives with customer mindset

DNR thrives with customer mindset

At the age of 21, Robby Nochimowski left his home in Israel to find the American dream. Packing a desire to succeed and plenty of ambition, Robby landed in the middle of ...

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Texas trade shop evolves into successful retail store

Texas trade shop evolves into successful retail store

They say in Texas everything is bigger. John Green, owner of The Jeweler in Georgetown, Texas agrees.
His reputation as a high quality, experienced jewelry tradesma...

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Jeweler’s Profile Part II: Passion and Poetry

Jeweler’s Profile Part II: Passion and Poetry

Ron Ringsrud's World of Emeralds

"One must speak clearly about clear stones... about ancestral rock... about the emerald's green fire." Ron Ringsrud's passion for the beau...

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The Story Behind the Stone: Still going green - the Zultanite way

The Story Behind the Stone: Still going green - the Zultanite way

What if you could actually have it all - you could offer a gemstone that is rare, gorgeous, untreated, and with a naturally occurring color-change phenomenon? On top of t...

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What type of salesperson are you - Teflon or flypaper?

As you sit comfortably reading this article, chances are that you have already made one of the biggest decisions of your entire life - probably without even realizing it....

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Metallix Refining launches advanced precious metals recycling technology

Precious metals refinery, Metallix Refining Inc., has announced the launch of their new an...

 

GIA expands Retailer Support Program

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) has recently announced some ne...

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