Columnists

Columnists

Internet Marketing Strategies: Your Google Profile

Those who follow this column know I'm all for using Social Media websites to market your jewelry store. However, I don't jump on every Social Media website that comes along. In fact, I generally advise you to take your time and don't join a particular website until it's obviously successful and everyone else is doing it.
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Are you lucky? The Luck Factor

A guy walks into a coffee shop. Self-described as a "lucky guy," he strikes up a conversation with an actor posing as a millionaire. He leaves the shop with a possible bu...

The Best Policy On safes and vaults: What is a “relocking device?”

The old safe had a massive appearance which was in stark contrast to the man about to attack it. Wearing coveralls and eye-protection, there were few tools at his side -...
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The Story Behind the Stone: Inside the designer’s mind

The Story Behind the Stone: Inside the designer’s mindEvery jewelry designer started somewhere - but they don't always have the same starting point. They come from myriad life experiences, and disciplines. Their source of in...
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Are you still a jeweler?

I have an important question to ask you - one that could change the direction of your business and affect your income considerably this year. The answer is not as simple ...
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Sales Growth Expert: Unhappy Customers - How to keep them and not lose money

No matter how 100% Customer-Centered (every thing you say and do is about and for the customers.) you are, from time to time there will be problems between you and the cu...
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The Retailer’s Perspective: Recession Recovery 101

Man, what a crazy ride we're on lately. I don't know about you, but I'm just tired of it! I am soooo ready to just get back to "life as I once knew it".

The o...

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Graham Jewelry carrying on family traditions

Graham Jewelry carrying on family traditionsWhen we hear the term ‘family-owned' in the jewelry industry, it almost seems commonplace. Everywhere you turn you hear stories of second, third and, occasionally, four...
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Unique Settings of New York

Unique Settings of New York Saying "Yes" to special requests for 10 years

As Plato once said, "Necessity is the mother of invention." Unique Settings of New York knows first hand what it means ...

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ARIVA expands Paradise Collection of alluring turquoise doublets

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IDDeal Card scores high marks with retailers

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